Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings
COURSE DESCRIPTION:
Embrace the future by reimagining your profession with insights from the Association for College and University Housing Officers (ACUHO-I). Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. Explore how they engaged hundreds of volunteers, created meaningful sponsorship opportunities, and developed new revenue streams. Learn how your organization can use inquiry, inclusion, and alignment to shape your industry’s future. Receive a high-level template of the five-phase approach, engage in pair-share exercises to apply your learnings, and design how your profession can contribute exponentially to its future. Don’t miss this opportunity to rethink and reshape your industry for tomorrow.
LEARNING OBJECTIVES:
1. Understand a five-phase approach to transforming conference content, member value, and future outlook: Participants will be able to describe the key elements of a multiyear, five-phase approach that enabled an organization to reimagine their professional conference and member offerings.
2. Explore strategies for engaging volunteers, creating meaningful sponsorship opportunities, and developing new revenue streams: Participants will be able to identify and discuss specific tactics that an organization used to engage hundreds of volunteers, create valuable sponsorship opportunities, and develop new revenue streams to support their transformation.
3. Apply the principles of inquiry, inclusion, and alignment to shape the future of your own profession: Participants will have the opportunity to work in pairs to apply the concepts of inquiry, inclusion, and alignment to their own professional context and develop a plan for how their industry can contribute exponentially to its future.