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DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T110000
DTSTAMP:20220926T144518Z
CREATED:20220829T165756Z
LAST-MODIFIED:20220926T144518Z
UID:10000168-1664445600-1664449200@usteducation.org
SUMMARY:S201: Is your website AWESOMESAUCE or just MEH?
DESCRIPTION:COURSE DESCRIPTION: \nHave you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?\n \nThis hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration\, increase engagement\, and advance your goals. Attendees will learn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices viewed through modern web principles to walk away with an action plan for their own site.\n \nLEARNING OBJECTIVES:\n\nReceive a hands-on review of websites and walk away with an action plan for their own site.\nLearn how to make improvements that reduce frustration\, increase engagement\, and advance your goals.\nLearn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices.\n\n \n 
URL:https://usteducation.org/event/s201-is-your-website-awesomesauce-or-just-meh/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-10-1.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
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DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20220916T200252Z
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T133000
DTEND;TZID=America/New_York:20220929T143000
DTSTAMP:20220908T183709Z
CREATED:20220830T163442Z
LAST-MODIFIED:20220908T183709Z
UID:10000175-1664458200-1664461800@usteducation.org
SUMMARY:S203: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION:COURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/s203-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S203WS.jpg
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T144500
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20220908T190737Z
CREATED:20220829T164419Z
LAST-MODIFIED:20220908T190737Z
UID:10000167-1664462700-1664466300@usteducation.org
SUMMARY:S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement and generate revenue for their organization. \n  \nLEARNING OBJECTIVES: \n\nLearn how to grab the attention of your members in a world of decreasing attention span.\nLearn more about how media companies engage\, and how it can benefit your association.\nLearn how to change your mindset to always think boldly and evolve with your industry\, including members and vendors.
URL:https://usteducation.org/event/s204-the-attention-economy-how-associations-can-benefit-from-integrated-media-plans/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S204WS.jpg
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