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DTSTART;TZID=America/New_York:20221020T110000
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SUMMARY:Cyber Fundamentals: What Association Executives Should Know
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology.  As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives.  This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \n\nWhat’s driving this surge in cybersecurity incidents?\nWhat’s our greatest risks?\nHow can I understand if IT is doing the right thing?\nHow do I know if we’re doing enough?\n\n 
URL:https://usteducation.org/event/cyber-fundamentals-what-association-executives-should-know/
LOCATION:https://zoom.us/j/94232862564
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20221020T130000
DTEND;TZID=America/New_York:20221020T143000
DTSTAMP:20221018T183719Z
CREATED:20220804T164722Z
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SUMMARY:W240: Representation Matters: How to Use Video to Create More Inclusive Cultures
DESCRIPTION:COURSE DESCRIPTION: \nAssociations are uniquely positioned to create more diverse\, inclusive and equitable cultures\, both within the organization and throughout the entire industry. By lifting up the voices of real people\, and especially those too often left out of the conversation\, associations can move beyond written DEI statements and deliver long-lasting impact. In this course\, we’ll walk through real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering\, editing\, and publishing content that is more representative and inclusive of your diverse community.\n \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing user-generated video campaigns to support diversity\, equity\, and inclusion initiatives.\nLearn how to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives\nLearn how to identify best practices for identifying video contributors\, gathering the content\, and deploying it across marketing channels
URL:https://usteducation.org/event/w240-representation-matters-how-to-use-video-to-create-more-inclusive-cultures/
LOCATION:https://zoom.us/j/92862426638
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20221020T150000
DTEND;TZID=America/New_York:20221020T160000
DTSTAMP:20221010T191314Z
CREATED:20220908T211002Z
LAST-MODIFIED:20221010T191314Z
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SUMMARY:W331: Five New Ideas: Not Your Grandma’s Non-Dues Revenue
DESCRIPTION:COURSE DESCRIPTION: \nWhile average associations get the biggest chunk of annual revenue from membership dues\, reliance on dues revenue is waning. According to the last ASAE’s Operating Ratio Report\, over the last 65 years\, the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay\, many organizations are focused on driving non-dues revenue. \nBut we can’t depend on our members to be satisfied with the same-old\, same-old concepts. At the same time\, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus\, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities! \n  \nLEARNING OBJECTIVES: \n\nObtain a clear understanding of why organizations should keep reinventing non-dues revenue opportunities\nArticulate the business case and strategies for implementing the five non-dues revenue concepts\nGain insights from organizations already earning revenue using these new concepts
URL:https://usteducation.org/event/w331-five-new-ideas-not-your-grandmas-non-dues-revenue/
LOCATION:https://zoom.us/j/92271357207
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W331WS.png
ORGANIZER;CN="Teri Carden":MAILTO:teri@insightguide.com
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