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SUMMARY:W262: High Converting Engagement Campaigns You Can Start Today
DESCRIPTION:COURSE DESCRIPTION: \nFor association marketing\, membership and communications teams\, one never-ending challenge is\, “How do we get members to act?” If you’ve ever had this thought\, concern\, or let’s be honest – you’ve panicked at low response rates – this webinar is for you! \n  \nLEARNING OBJECTIVES: \n\nExamples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.\nWhat questions to ask your members to encourage action\, discover more about individuals and adjust your strategies accordingly.\nLearn the difference between mass broadcasts of information and conversational engagement\, and why the latter sees higher response rates.
URL:https://usteducation.org/event/w262-high-converting-engagement-campaigns-you-can-start-today/
LOCATION:https://zoom.us/j/97434846958
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
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SUMMARY:W298: Translating "Marketing Speak" for Executives
DESCRIPTION:COURSE DESCRIPTION: \nHave you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs\, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms\, metrics and concepts your marketing team is using when their sharing results\, progress and their strategy. As an added bonus\, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand common marketing terminology\nLearn how to understand what influences the measurement of marketing metrics\nLearn how to support your marketing team’s martech stack development
URL:https://usteducation.org/event/w298-translating-marketing-speak-for-executives/
LOCATION:https://zoom.us/j/92001639263
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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