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SUMMARY:W297: Understanding The Difference Between Lead And Demand Generation
DESCRIPTION:COURSE DESCRIPTION: \nThere’s a tendency to use lead gen and demand gen interchangeably\, yet they are unique tactics that stand on their own when it comes to the buyers journey. \nJoin us as we break down the differences between both processes\, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the differences between lead gen and demand gen\nLearn how to identify what tactics can be used to drive both types of campaigns\nLearn how to understand the type of technology and data needed to deliver each type of campaign\n\n 
URL:https://usteducation.org/event/w297-understanding-the-difference-between-lead-and-demand-generation/
LOCATION:https://zoom.us/j/96154443823
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20230112T130000
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SUMMARY:W358: Data Analytics Maturity Model: What’s Your Score & What’s Next?
DESCRIPTION:COURSE DESCRIPTION: \nAre data and analytics starting to sound like buzz words? How can associations truly put their data to work? Use a Data Analytics Maturity Model to help you understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making. Identify how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more.  \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making.\nLearn how associations truly put their data to work.\nLearn how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more. 
URL:https://usteducation.org/event/w358-data-analytics-maturity-model-whats-your-score-whats-next/
LOCATION:https://zoom.us/j/95373737158
CATEGORIES:ASSOCIATIONS & NONPROFITS
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