BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230914T130000
DTEND;TZID=America/New_York:20230914T140000
DTSTAMP:20230929T163047Z
CREATED:20221205T174124Z
LAST-MODIFIED:20230929T163047Z
UID:10000269-1694696400-1694700000@usteducation.org
SUMMARY:W381: Influencer Marketing: How to Find and Amplify Influencers in Your Industry
DESCRIPTION:COURSE DESCRIPTION: \nPeople want to hear from real people\, not from brands. That’s why savvy association marketers are focused on identifying and amplifying the voices of influential people in the industries they serve. In this course\, association leaders will learn how to maximize online engagement and reach more people than ever before with influencer marketing. \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman\, co-founder and CEO at Gather Voices\, will guide association marketers through the process of planning\, executing and optimizing influencer-led video campaigns with their membership communities. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\n– Summarize the process of planning\, executing\, and optimizing influencer-led video campaigns to achieve revenue-based outcomes.\n– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\n– Design an actionable strategic plan for creating and distributing member-driven video content.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w381-influencer-marketing-how-to-find-and-amplify-influencers-in-your-industry/
LOCATION:https://zoom.us/j/96492191661
CATEGORIES:ASSOCIATIONS & NONPROFITS
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
END:VCALENDAR