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DTSTART;TZID=America/New_York:20240731T110000
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SUMMARY:The Art of Persuasive Writing: Secrets from the Masters
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the secrets of the greatest communicators and learn how to write with clarity\, impact\, and persuasion. In this session\, you’ll discover proven techniques to craft compelling messages that resonate with your audience. From mastering the active voice to using simple yet powerful metaphors\, you’ll gain practical insights to elevate your writing and influence others effectively. \n  \nLEARNING OBJECTIVES: \nHarness the Power of Active Voice: Learn how to energize your writing and engage your readers by consistently using the active voice\, making your messages clear and direct. \nClarity and Simplicity: Understand the importance of putting the bottom line on top\, using simple terms\, and employing constraints and word limits to make your writing more accessible and impactful. \nContextualize Data with Simple Metaphors: Discover how to simplify complex ideas using relatable metaphors and provide context for your data\, ensuring your audience can easily grasp and remember your key points. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b216/
LOCATION:https://zoom.us/j/96157005147
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
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SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\nUnderstand how cultural attitudes towards experts affect associations\nLearn ways to maintain credibility among members and the public\nLearn how associations are adapting in this environment\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b226-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/93390509800
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Joanna24.png
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