BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260522T160807
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T130000
DTEND;TZID=America/New_York:20241204T140000
DTSTAMP:20260522T160807
CREATED:20241009T155926Z
LAST-MODIFIED:20241205T142950Z
UID:10000633-1733317200-1733320800@usteducation.org
SUMMARY:Transforming Member Experiences With AI Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise\, this session is designed for those eager to unlock the full potential of AI in marketing. \nThis workshop will introduce you to a carefully curated selection of intuitive\, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse audiences and platforms. \n  \nLEARNING OBJECTIVES: \nLeverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations. \nDiscover how AI can dramatically improve your emails’ timing\, content\, and personalization\, ensuring maximum engagement. \nExplore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets. \nUncover AI applications that streamline the creation and optimization of visual content\, adapting to various cultural nuances and preferences. \nUtilize AI to elevate your campaigns’ audio elements\, from podcast production to multimedia advertisements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
END:VEVENT
END:VCALENDAR