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DTSTART;TZID=America/New_York:20251001T110000
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UID:10000696-1759316400-1759320000@usteducation.org
SUMMARY:The Power of PsyCap
DESCRIPTION:Course Description:  \nDiscover how Psychological Capital (PsyCap)—hope\, efficacy\, resilience\, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research\, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction\, deeper engagement\, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture\, backed by data and real-world application. \n  \nLearning Objectives: \nDefine the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation\, satisfaction\, and retention. \nIdentify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams. \nEvaluate the impact of PsyCap-focused engagement efforts on volunteer performance\, satisfaction\, and organizational alignment. \nDesign volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-power-of-psycap/
LOCATION:zoom.us/j/96088380653
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Nicole25-1.png
ORGANIZER;CN="Nicole Rudner%2C CAE%2C DBA":MAILTO:nrudner@terralex.org
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DTSTART;TZID=America/New_York:20251001T130000
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UID:10000714-1759323600-1759327200@usteducation.org
SUMMARY:U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
DESCRIPTION:Course Description:  \nWinning organizations market the problem\, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications\, conferences\, education\, advocacy efforts\, etc.); rather\, fall in love with the PROBLEM your association solves by making a U-Turn. \n  \nLearning Objectives: \nExplain why quality and service excellence are no longer differentiators; they’re core expectations \nExplain why a difference of KIND always beats a difference of DEGREE \nAnalyze your association’s core value proposition to determine what it is truly offering members. \nDemonstrate how to speak relationally to your members rather than transactionally \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/u-turn-from-outstanding-to-standing-out-in-a-competitive-marketplace/
LOCATION:zoom.us/j/92295206137
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Michael25-3.png
ORGANIZER;CN="Michael DiFrisco%2C CAE":MAILTO:michaeld@aacd.com
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