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DTSTART;TZID=America/New_York:20261117T110000
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DTSTAMP:20261027T174053Z
CREATED:20261027T174053Z
LAST-MODIFIED:20261027T174053Z
UID:10000932-1794913200-1794916800@usteducation.org
SUMMARY:Is Your Marketing Department Built for Growth?
DESCRIPTION:Course Description:  \n  \nAssociation marketing teams are busier than ever. Emails are going out\, social media is active\, events are being promoted\, and requests are being fulfilled. But is all that activity actually driving organizational growth? \nFor many associations\, marketing has become a reactive service function rather than a strategic driver of membership\, revenue\, and engagement. And the problem isn’t necessarily the talent or effort of the marketing team. It’s how the function is structured\, led\, and measured. \nIn this executive-focused session\, Levitate Marketing founder and fractional CMO Brianne Wheeler will explore the organizational barriers that prevent association marketing from delivering meaningful business outcomes. \nBrianne will share six warning signs that your marketing function may be stuck in execution mode\, and introduce a framework for building a more strategic\, growth-oriented marketing operation. \nIf you’re an association CEO\, executive director\, COO\, or senior leaders responsible for organizational growth\, strategy\, and marketing performance\, this is an interactive\, must attend event! \n  \nLearning Objectives: \nRecognize six common warning signs that marketing is operating reactively rather than strategically. \nUnderstand why marketing challenges often originate in organizational leadership\, structure\, and priorities\, not simply marketing execution. \nReframe marketing’s role from producing deliverables to driving membership\, revenue\, and organizational growth. \nIdentify practical leadership changes that can create greater alignment\, accountability\, and measurable results. \n  \n 
URL:https://usteducation.org/event/is-your-marketing-department-built-for-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91424378156
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
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