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DTSTART;TZID=America/New_York:20230802T110000
DTEND;TZID=America/New_York:20230802T120000
DTSTAMP:20230928T232637Z
CREATED:20230525T091104Z
LAST-MODIFIED:20230928T232637Z
UID:10000432-1690974000-1690977600@usteducation.org
SUMMARY:B189: Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach
DESCRIPTION:COURSE DESCRIPTION: \n“Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach” is a deep dive into the transformative power of content in shaping the trajectory of associations. This session will uncover the inherent potential of a strategic\, content-first approach to marketing\, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples\, case studies\, and expert insights\, we will explore the role of compelling\, resonant content in fostering member engagement\, bolstering growth\, and enhancing the overall impact of your association. \n  \nLEARNING OBJECTIVES: \n\n– Uncover the secret of using strategic content to attract\, engage\, and retain association members\, reinforcing their connection to your organization.\n– Learn how to curate and create compelling content that resonates with your audience\, sparking dialogue and fostering a sense of community.\n– Grasp the importance of integrating a content-led approach into your overall marketing strategy\, driving results and enabling your association to thrive in an ever-evolving digital landscape.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b189-shifting-paradigms-driving-association-growth-through-a-content-led-marketing-approach/
LOCATION:https://zoom.us/j/98927390340
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Bill-1-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230822T110000
DTEND;TZID=America/New_York:20230822T120000
DTSTAMP:20230929T145706Z
CREATED:20230210T202140Z
LAST-MODIFIED:20230929T145706Z
UID:10000317-1692702000-1692705600@usteducation.org
SUMMARY:W409: Unusual Collaborations: Follow the Yellow Brick Road
DESCRIPTION:COURSE DESCRIPTION: \nUnusual partnerships and collaborations can be found in music\, art\, movies\, business\, athletics\, and in other disciplines and industries. Where are associations with partnerships and collaborations? What are the lessons these approaches hold for associations? Learn about the basic principles for these engagements\, what makes some successful\, and what to avoid. When and where should your association be taking chances\, when is crazy borderline genius\, and when is crazy just plain crazy? The time to get out of a rut\, start placing small bets\, and building on what works is now. \n  \nLEARNING OBJECTIVES: \n\nLearn about the basic principles for these engagements\, what makes some successful\, and what to avoid.\nLearn when and where your association should be taking chances\, when is crazy borderline genius\, and when is crazy just plain crazy.\nLearn how to get out of a rut\, start placing small bets\, and build on what works now.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w409-unusual-collaborations-follow-the-yellow-brick-road/
LOCATION:https://zoom.us/j/91972855105
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Jay-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230829T110000
DTEND;TZID=America/New_York:20230829T120000
DTSTAMP:20230929T150114Z
CREATED:20230209T175352Z
LAST-MODIFIED:20230929T150114Z
UID:10000335-1693306800-1693310400@usteducation.org
SUMMARY:B164: Leadership & Learning: The Best Leaders Ask the Best Questions: Because Who Needs All the Answers Anyway?
DESCRIPTION:COURSE DESCRIPTION: \nIt turns out leaders don’t need to be walking Wikipedia pages. In the past\, leaders were expected to have all the answers (and yes\, sometimes they still are)\, but times have changed. We’re in a world where people want more from their leaders than ever\, yet loyalty and satisfaction are on a bit of a hiatus. To navigate the choppy waters\, one skill stands out: the ancient art of asking questions. \n  \nUsing insights from research across industries and over a decade’s experience in education leadership\, we will explore why asking questions is a leadership superpower and the keys to using powerful questions to make better choices\, find and keep the right team members\, and grow into even better leaders in the future. \n  \nLEARNING OBJECTIVES: \n\n– Develop an understanding of the significance of asking questions as a potent leadership tool to impact decision-making\, team cohesion\, and problem-solving positively.\n– Engage in brainstorming sessions to cultivate a repertoire of powerful questions\, fostering open communication and reflective thinking for both you and your team.\n– Put theory into practice by learning actionable strategies for incorporating effective questioning techniques directly into your leadership approach.\n– Curate a personalized list of 3-5 impactful questions\, ready for immediate implementation to drive progress towards your leadership objectives.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b164-leadership-learning-the-best-leaders-ask-the-best-questions-because-who-needs-all-the-answers-anyway/
LOCATION:https://zoom.us/j/98628028395
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Ryan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230829T130000
DTEND;TZID=America/New_York:20230829T140000
DTSTAMP:20230929T151700Z
CREATED:20230428T214322Z
LAST-MODIFIED:20230929T151700Z
UID:10000418-1693314000-1693317600@usteducation.org
SUMMARY:W448: Everything You Want to Know About Engagement Scoring (But Didn't Know to Ask)
DESCRIPTION:COURSE DESCRIPTION: \nAssociation professionals understand conceptually what engagement scoring is and why it’s important\, but do you know how to produce accurate scores that are meaningful and actionable? The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this session\, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members\, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started. \n  \nLEARNING OBJECTIVES: \n\n* Learn how to create an engagement model that reflects what you value in your members\, and what your members value in your association.\n* Learn how to choose the right activities\, behaviors and weights for your engagement scoring so they are actionable metrics.\n* Learn how to use your engagement scores to guide your association’s strategic decisions.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w448-everything-you-want-to-know-about-engagement-scoring-but-didnt-know-to-ask/
LOCATION:https://zoom.us/j/96377858687
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/04/Greg-1.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230831T130000
DTEND;TZID=America/New_York:20230831T140000
DTSTAMP:20240531T195410Z
CREATED:20230131T223700Z
LAST-MODIFIED:20240531T195410Z
UID:10000328-1693486800-1693490400@usteducation.org
SUMMARY:B158: What You Don't Know About Payments
DESCRIPTION:COURSE DESCRIPTION: \nCredit card processing or Merchant Services is widely used by businesses and nonprofit organizations.  One can hardly image today going through life without being able to purchase goods and services without using a credit card.   In spite of its ubiquitousness in commerce\, there are a lot of things that organizations are not being told about credit card processing (aka Merchant Services).  If you know some important things that you are NOT being told today by your service provider (or in the general media)\, you would have greater opportunities for data security\, cost savings\, and process improvements (i.e.\, eliminating manual processes). \n  \nLEARNING OBJECTIVES: \n\n– Learn about 4 important payment trends which emerged from the pandemic and are here to stay.\n– Learn two key changes you should make with your payment and credit card collection practices.\n– Understand Credit card fees — what you are NOT being told and why that is costing your organization money.\n– Learn alternatives to credit card collections — the ecosystem that supports Visa/MasterCard and AMEX definitely don’t want you to know this.\n– Learn PCI compliance and security issues — why are you not aware of this.\n– Learn how to do an RFP for Merchant Services — an outline that you can use today.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b158-what-you-dont-know-about-payments/
LOCATION:https://zoom.us/j/98464506494
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Julie-.png
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