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DTSTART;TZID=America/New_York:20230906T110000
DTEND;TZID=America/New_York:20230906T120000
DTSTAMP:20230929T152319Z
CREATED:20230428T203349Z
LAST-MODIFIED:20230929T152319Z
UID:10000411-1693998000-1694001600@usteducation.org
SUMMARY:W445: Technology Alignment: Connecting Diagnostics\, Strategy\, and Execution
DESCRIPTION:COURSE DESCRIPTION: \nAs association leaders\, developing and executing a business strategy that moves your mission-driven organization forward is challenging enough. But how do you create a technology strategy that not only supports your objectives but stays one step ahead? \nThis session will help association leaders understand how to improve their technology ecosystem through diagnostics\, strategy and planning\, staff engagement\, and project execution. \n  \nLEARNING OBJECTIVES: \n\n– Understand the importance of diagnosing your tech problems: It’s not enough to know that you have problems\, you need to understand why\, and how to fix them.\n– Grasp the importance of aligning your business goals to your technology strategy: It is important to not only accommodate needs today\, but anticipate needs down the road.\\n– Learn how to engage your leadership team and staff as allies and active participants: It is crucial that the whole organization works together to move IT initiatives forward and achieve measurable results.\n\n To Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w445-technology-alignment-connecting-diagnostics-strategy-and-execution/
LOCATION:https://zoom.us/j/95250437949
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/04/Christopher-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230907T130000
DTEND;TZID=America/New_York:20230907T140000
DTSTAMP:20230929T153625Z
CREATED:20230224T220545Z
LAST-MODIFIED:20230929T153625Z
UID:10000380-1694091600-1694095200@usteducation.org
SUMMARY:B176: Contact Center Membership Engagement-CX Best Experiences
DESCRIPTION:COURSE DESCRIPTION: \nExplore the evolving technological landscape of non-profit contact/membership centers in this informative webinar. Discover the latest advancements and operational strategies that empower non-profit organizations to initiate transformation and embrace cutting-edge technologies. Gain valuable insights into best practices for creating a compelling and seamless experience for your members\, enhancing engagement\, and ultimately furthering your organization’s mission through your telephony\, collaboration and multichannel communications . Join us to stay at the forefront of non-profit contact center innovation and optimize your member interactions. \n  \nLEARNING OBJECTIVES: \n• Stay informed on the latest advancements in non-profit contact/membership center technology\n• Learn valuable operational strategies for driving transformation and embracing cutting-edge technologies\n• Gain insights into best practices for creating a compelling and seamless experience for your members\n• Enhance engagement and further your organization’s mission with telephony\, collaboration\, and multi-channel communications\n• Optimize your member interactions to stay at the forefront of non-profit contact center innovation \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b176-contact-center-membership-engagement-cx-best-experiences/
LOCATION:https://zoom.us/j/93915954301
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Ali-.png
ORGANIZER;CN="Ali Niroo":MAILTO:ali@bpt3.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230912T110000
DTEND;TZID=America/New_York:20230912T120000
DTSTAMP:20230929T162321Z
CREATED:20230608T190436Z
LAST-MODIFIED:20230929T162321Z
UID:10000440-1694516400-1694520000@usteducation.org
SUMMARY:B190: Session 1: Transforming Associations: The Future of Productivity with AI
DESCRIPTION:COURSE DESCRIPTION: \nPart 1 of 2 Sessions – “Welcome to ‘Transforming Associations: The Future of Productivity with AI’. In this thought-provoking webinar\, we’ll dive into how AI\, specifically ChatGPT and similar tools\, are revolutionizing association workspaces. Uncover the power of AI in streamlining tasks\, enhancing team productivity\, and reducing operational burden. We’ll explore practical use-cases\, demonstrating how AI can help your association save time\, boost output\, and potentially increase productivity by up to 40%. Beyond hype and jargon\, this session brings you real-world insights and strategies to navigate and harness the AI-driven future of association productivity.” \n  \nLEARNING OBJECTIVES: \n\n–  “Discover practical applications of AI tools like ChatGPT in enhancing team productivity and operational efficiency within associations.”\n–  “Learn proven strategies to implement AI within your association\, potentially boosting overall productivity by up to 40%.”\n–  “Get insights into the future of association workspaces\, understanding how AI can transform your operations\, streamline processes\, and pave the way for innovation.”\n\n  \n  \nRegister for Session 2 HERE \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b190-session-1-transforming-associations-the-future-of-productivity-with-ai/
LOCATION:https://zoom.us/j/96473394302
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Bill-1.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T110000
DTEND;TZID=America/New_York:20230913T120000
DTSTAMP:20230929T162627Z
CREATED:20221220T210845Z
LAST-MODIFIED:20230929T162627Z
UID:10000294-1694602800-1694606400@usteducation.org
SUMMARY:W398: How AANP Gained Over 1\,500 Members and $200K in Revenue
DESCRIPTION:COURSE DESCRIPTION: \nThe American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1\,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel. \n  \nLEARNING OBJECTIVES: \n– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.\n– See AANP’s process for evaluating their current campaigns\, assessing the technology necessary to make a change\, and implementing a new style of communication.\n– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.\n \nWant to see the webinar? CLICK HERE
URL:https://usteducation.org/event/w398-how-aanp-gained-over-1500-members-and-200k-in-revenue/
LOCATION:https://zoom.us/j/94196979397
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Brianne-.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T130000
DTEND;TZID=America/New_York:20230913T140000
DTSTAMP:20230929T162740Z
CREATED:20221216T211946Z
LAST-MODIFIED:20230929T162740Z
UID:10000281-1694610000-1694613600@usteducation.org
SUMMARY:W393: How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions
DESCRIPTION:COURSE DESCRIPTION: \nFriction. It’s great when you’re trying to stop your car\, not so great when you’re trying to get your members to join\, purchase\, renew\, or engage.  \nYet\, most critical member journeys are nothing but friction. Bouncing between your CMS\, AMS\, ecommerce platform\, journal provider\, community platform\, members often get lost\, get frustrated\, and abandon your most critical conversions.  \nWondering how you can relieve the friction to create seamless Amazon-like experiences that make conversions not just easy\, but delightful? \nJoin CEO Joanna Pineda as she talks about how to get it right between your digital partners so that you can increase conversions\, transform your member experience\, and even transform your organization.  \n  \nLEARNING OBJECTIVES: \n\n\n\n– Learn how to audit your current customer and member journeys \n\n\n– Learn how to determine where your members are experiencing friction  \n\n\n\n\n– Learn how to map and create member journeys that are intuitive and smooth \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n 
URL:https://usteducation.org/event/w393-how-to-create-seamless-digital-journeys-to-increase-member-engagement-drive-conversions/
LOCATION:https://zoom.us/j/97844112126
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Joanna-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230914T130000
DTEND;TZID=America/New_York:20230914T140000
DTSTAMP:20230929T163047Z
CREATED:20221205T174124Z
LAST-MODIFIED:20230929T163047Z
UID:10000269-1694696400-1694700000@usteducation.org
SUMMARY:W381: Influencer Marketing: How to Find and Amplify Influencers in Your Industry
DESCRIPTION:COURSE DESCRIPTION: \nPeople want to hear from real people\, not from brands. That’s why savvy association marketers are focused on identifying and amplifying the voices of influential people in the industries they serve. In this course\, association leaders will learn how to maximize online engagement and reach more people than ever before with influencer marketing. \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman\, co-founder and CEO at Gather Voices\, will guide association marketers through the process of planning\, executing and optimizing influencer-led video campaigns with their membership communities. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\n– Summarize the process of planning\, executing\, and optimizing influencer-led video campaigns to achieve revenue-based outcomes.\n– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\n– Design an actionable strategic plan for creating and distributing member-driven video content.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w381-influencer-marketing-how-to-find-and-amplify-influencers-in-your-industry/
LOCATION:https://zoom.us/j/96492191661
CATEGORIES:ASSOCIATIONS & NONPROFITS
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230920T110000
DTEND;TZID=America/New_York:20230920T120000
DTSTAMP:20231013T190629Z
CREATED:20230706T153256Z
LAST-MODIFIED:20231013T190629Z
UID:10000450-1695207600-1695211200@usteducation.org
SUMMARY:W462: Winning the Talent War - It's All About Your Brand\, Culture\, and Benefits
DESCRIPTION:COURSE DESCRIPTION: \nThe talent market has been fierce post pandemic and it doesn’t seem to be changing anytime soon – what must nonprofits do to attract and retain the best people? It all starts with your organization’s brand\, which can either help you attract the right people\, or can hurt you by attracting the wrong ones. A thriving employee culture is ultimately what sets great employers apart from the rest of the marketplace. Employee benefits aren’t just a box that needs to be checked\, they are an extension of the employee experience and that experience will either reinforce their decision to stay\, or potentially cause them to second guess staying when handled poorly. Learn how to develop all 3 of these critical elements to become a “go-to” employer of choice! \n  \nLEARNING OBJECTIVES: \n\n– Learn why your BRAND matters more than you might realize in terms of attracting the right people\n– Learn why your culture is really what retains talent and fosters their growth\n– Learn how to make the benefits you offer to your employees an extension of your value proposition and a reinforcement of the good decision to work there\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w462-winning-the-talent-war-its-all-about-your-brand-culture-and-benefits/
LOCATION:https://zoom.us/j/96489928774
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Brian-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230920T130000
DTEND;TZID=America/New_York:20230920T140000
DTSTAMP:20231013T190751Z
CREATED:20230428T165154Z
LAST-MODIFIED:20231013T190751Z
UID:10000408-1695214800-1695218400@usteducation.org
SUMMARY:W442: Top 5 Pitfalls of IT Budgeting
DESCRIPTION:COURSE DESCRIPTION: \nTrapped in a cycle of painstakingly crafting your IT budget only to feel blindsided by your actual spend? \nBetween all the different vendor contract terms\, pricing structures\, support expiration dates\, license renewals\, hardware upgrades\, infrastructure changes… it’s easy (and common!) to make at least a few missteps with your budget. Unfortunately\, even small missteps can have significant impacts on your association’s bottom line. \nIn this session Optimal Networks will distill decades of experience with hundreds of organizations into actionable\, digestible best practices for IT budgeting. Join us! \nLEARNING OBJECTIVES: \n\n– Common IT budgeting pitfalls that lead to surprises.\n– How to avoid these pitfalls.\n– A tried-and-true approach to successful IT budget.\n\nTo Watch Webinar on the UST Ed Media Library CLICK HERE!
URL:https://usteducation.org/event/w442-top-5-pitfalls-of-it-budgeting/
LOCATION:https://zoom.us/j/94650014191
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/04/Heinan-Chris-.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230920T150000
DTEND;TZID=America/New_York:20230920T160000
DTSTAMP:20240531T195322Z
CREATED:20230501T164345Z
LAST-MODIFIED:20240531T195322Z
UID:10000420-1695222000-1695225600@usteducation.org
SUMMARY:M336: LEADERSHIP AND LEARNING SERIES:  The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization
DESCRIPTION:COURSE DESCRIPTION: \nAs organizations recognize the value of diversity and inclusion\, accessibility must be a key consideration. In this session\, we will explore the importance of accessibility in the workplace and how it can benefit employees and the organization as a whole.  We will discuss the moral and ethical obligations surrounding accessibility and highlight the business advantages of an accessible workplace\, such as increased productivity\, better employee retention\, and improved customer satisfaction. Additionally\, we will provide practical strategies for promoting accessibility in the workplace including training\, resources\, and technology. Join us to learn how you can create a culture of accessibility that fosters inclusivity and equality in your workplace. \n  \nLEARNING OBJECTIVES: \n\n– Learn the benefits to employees\n– Learn the benefits to employers\n– Learn the benefits for the organization\n– Learn accessibility tips for managers and employees\n– Learn how to influence employees with disabilities to be more comfortable being open about their accessibility needs\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/m336-the-importance-and-effects-of-creating-a-culture-of-inclusivity-regarding-accessibility-in-your-organization/
LOCATION:https://zoom.us/j/95754653834
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Taylor-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230921T110000
DTEND;TZID=America/New_York:20230921T120000
DTSTAMP:20230926T130813Z
CREATED:20230601T131905Z
LAST-MODIFIED:20230926T130813Z
UID:10000433-1695294000-1695297600@usteducation.org
SUMMARY:W457: Attention! Catch Your New Members' Attention
DESCRIPTION:COURSE DESCRIPTION: \nDo you worry that some new members join and never use their benefits? According to the New Member Engagement Study\, nearly three-quarters of your colleagues feel the same. So how do you nudge members who just joined to take the necessary steps to get the value they need? \nResearch shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement.   \nJoin Amanda Lea Kaiser\, author\, and member engagement strategist\, as she reveals the critical go and no/go decisions new members make at this stage of the member journey. See the many no and low-cost solutions to early member engagement. Learn the keys to gaining attention in a cluttered environment. Get a sneak peek of crucial learnings from her new book\, Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities. \n  \nLEARNING OBJECTIVES: \n\n– See how your members define engagement.\n– Understand the power of first impressions and how to leverage them.\n– Define the member culture that will help your unique members the most.  \n\nOur Member’s Decisions to Engage are Evolving \nBy Amanda Lea Kaiser \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w457-attention-catch-your-new-members-attention/
LOCATION:https://zoom.us/j/96195946468
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Amanda-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230927T130000
DTEND;TZID=America/New_York:20230927T140000
DTSTAMP:20230928T183027Z
CREATED:20230315T175234Z
LAST-MODIFIED:20230928T183027Z
UID:10000389-1695819600-1695823200@usteducation.org
SUMMARY:B181: 2024 Prediction: The AI Leapfrog Year for Associations
DESCRIPTION:COURSE DESCRIPTION: \n\n\n\n\n\n\n\n\nIn the last 25 years\, organizations and members have connected online. In just less than a year\, generative AI has transformed the way technology is being built. We predict in 2024\, many associations are primed for a leapfrog kind of year\, where they jump from barely using AI to making it a core part of their nondues revenue strategy. We are experiencing a software revolution where association staff\, members\, and industry partners will merge together in online marketplaces where business\, knowledge sharing\, and connection will be a seismic shift in how we “associate.” \nJoin the team at Qiqo (Quality-in\, Quality-out) to hear how an online\, association-specific marketplace can open up new possibilities for how your members connect with industry partners on their own terms. \n\n\n\n\n\n\n\n\n  \nLEARNING OBJECTIVES: \n\n\n\n\n\n●  Explore the dynamics of word-of-mouth marketing and identify strategies to supercharge it.\n●  Design peer-to-peer knowledge sharing sessions for your members that require minimal pre-work\, yet provide deeper engagement.\n●  Brainstorm ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b181-2024-prediction-the-ai-leapfrog-year-for-associations/
LOCATION:https://zoom.us/j/97546686455
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Sandra-.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T130000
DTEND;TZID=America/New_York:20230928T140000
DTSTAMP:20231002T190825Z
CREATED:20230825T153940Z
LAST-MODIFIED:20231002T190825Z
UID:10000465-1695906000-1695909600@usteducation.org
SUMMARY:W469: Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this fast paced and engaging presentation\, Fíonta Artificial Intelligence expert Dr. Lisa Rau will demystify generative AI and its applicability for association business processes. After an overview of the technology and current offerings\, we will highlight the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold.  Pros and cons\, including the many risks of this game-changing technology will be highlighted. \n  \nLEARNING OBJECTIVES: \n\n• Get up to speed on the current and future uses of Generative AI and Chat GPT for Associations\n• Learn how to efficiently assess business value across all association processes\n• Discover the advantages associated with applying Generative AI technology to streamline workflows\n• Keep your association ahead of the curve by learning about potential risks & challenges\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w469-generative-ai-and-chat-gpt-uses-pros-and-cons-for-associations/
LOCATION:https://zoom.us/j/97173257679
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Lisa-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T150000
DTEND;TZID=America/New_York:20230928T160000
DTSTAMP:20231002T195903Z
CREATED:20230731T172512Z
LAST-MODIFIED:20231002T195903Z
UID:10000462-1695913200-1695916800@usteducation.org
SUMMARY:W466: CRM for Membership Organizations – How Horizontal Platforms Deliver more Functionality and Drive More Value
DESCRIPTION:COURSE DESCRIPTION: \nWe will review the functionality and flexibility of horizontal CRM platforms for membership organizations\, and highlight the advantages over vertical software options. \n  \nLEARNING OBJECTIVES: \nLearn about how horizontal CRM platforms can extend your capabilities through: \n• Platform vs. Product\n○ Customizable solution vs. a vertical product \n• Marketing capabilities\n○ Marketing automation\n○ Member Segmentation\n○ Social Marketing \n• Data Collection and Reporting\n○ Surveys\n○ Form Management \n• Financial Connection\n○ Visibility of ERP data\n○ Automated processes \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w466-crm-for-membership-organizations-how-horizontal-platforms-deliver-more-functionality-and-drive-more-value/
LOCATION:https://zoom.us/j/91932653759
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Anthony-and-Eric-1-1.png
END:VEVENT
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