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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250807T110000
DTEND;TZID=America/New_York:20250807T120000
DTSTAMP:20260502T132000
CREATED:20250731T162901Z
LAST-MODIFIED:20250731T170256Z
UID:10000760-1754564400-1754568000@usteducation.org
SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market.
URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge-2/
LOCATION:zoom.us/j/98301798504
CATEGORIES:Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kate25.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250807T130000
DTEND;TZID=America/New_York:20250807T140000
DTSTAMP:20260502T132000
CREATED:20250715T181735Z
LAST-MODIFIED:20250811T131413Z
UID:10000739-1754571600-1754575200@usteducation.org
SUMMARY:From One-Size-Fits-All to One-to-One: How AI is Transforming Member Communications
DESCRIPTION:Course Description:  \nThis webinar focuses on AI-driven personalization in member communication\, why it matters now more than ever for organizations\, and how it can be implemented even without a large team or budget. \n  \nLearning Objectives: \nExplain what personalization really means today—beyond just adding a first name. \nDescribe how AI and automation are reshaping engagement for organizations \nDescribe why relevance beats frequency when communicating \nAnalyze real-world examples of teams using personalization to improve engagement. \nOutline practical steps to start implementing personalization in your communication strategy \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n  \n 
URL:https://usteducation.org/event/from-one-size-fits-all-to-one-to-one-how-ai-is-transforming-member-communications/
LOCATION:zoom.us/j/92084575731
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Molly25.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T110000
DTEND;TZID=America/New_York:20250814T120000
DTSTAMP:20260502T132000
CREATED:20250730T182142Z
LAST-MODIFIED:20250815T103929Z
UID:10000754-1755169200-1755172800@usteducation.org
SUMMARY:Google Analytics Unlocked: Data-Driven Strategies for Your Website
DESCRIPTION:Course Description:  \nMaster Google Analytics with insider strategies to make data-driven decisions for your association website. Learn top metrics\, measuring key actions\, and “how-to recipes” to unlock hidden insights and drive content success. \n  \nLearning Objectives: \nAnalyze and interpret the most impactful GA4 metrics to evaluate how users find and engage with your content and share that data with colleagues and stakeholders. \nConfigure essential GA4 settings\, such as content groups\, tracking file downloads\, analyzing search patterns\, and custom event measurement\, to gather meaningful data that informs strategic decisions \nApply practical “How-to Recipes” for GA4 to implement data-backed\, strategic improvements to your association’s website. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/google-analytics-unlocked-data-driven-strategies-for-your-website/
LOCATION:zoom.us/j/98734796832
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Ray25-2.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T130000
DTEND;TZID=America/New_York:20250814T140000
DTSTAMP:20260502T132000
CREATED:20250715T184812Z
LAST-MODIFIED:20250811T170542Z
UID:10000741-1755176400-1755180000@usteducation.org
SUMMARY:Stop Losing Prospects From Your Home Page in the First Ten Seconds
DESCRIPTION:Course Description:  \nIs your homepage silently losing high-value prospects? Join Diane Saeger for “Stop Losing Prospects from Your Home Page in the First 10 Seconds”—a powerful session that reveals why even the most polished websites struggle to convert visitors. Learn how to craft emotionally resonant\, evidence-backed pages that build trust\, differentiate your brand\, and move buyers to action. Packed with real-world examples\, actionable insights\, and proven neuroscience principles\, this presentation is ideal for companies who want to turn passive clicks into profitable conversations. \n  \nLearning Objectives: \nCreate emotionally engaging\, trust-building pages that turn visitors into valuable prospects. \nIdentify your three most converting web pages that differentiate you. \nUse AI to evaluate your web pages.
URL:https://usteducation.org/event/stop-losing-prospects-from-your-home-page-in-the-first-ten-seconds/
LOCATION:zoom.us/j/91090593761
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Diane25.png
ORGANIZER;CN="Diane Saeger":MAILTO:diane@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250819T110000
DTEND;TZID=America/New_York:20250819T120000
DTSTAMP:20260502T132000
CREATED:20250730T183804Z
LAST-MODIFIED:20250819T220556Z
UID:10000755-1755601200-1755604800@usteducation.org
SUMMARY:Why Adversity Is the Key to Future Identity
DESCRIPTION:Course Description:  \nIn this powerful and deeply personal keynote\, Magie takes the audience on a journey through the defining moments of her life—moments marked by hardship\, struggle\, and seemingly insurmountable adversity. But rather than breaking her\, these experiences became the blueprint for her transformation. This talk explores the universal truth that adversity doesn’t diminish us—it refines us. Through raw storytelling and lived experience\, Magie reveals how life’s toughest challenges shape us into stronger\, wiser\, and more purpose-driven individuals. She introduces her signature 3R Framework —Resourceful\, Resilient\, and Relentless—a mindset model born from lived experience that empowers audiences to rise\, rebuild\, and reimagine who they’re meant to become. \n  \nLearning Objectives: \nReframe adversity as a catalyst for strategic advantage \nUse mental conditioning tools like power declarations and future mapping to attract the future you desire \nPractice future-casting to align daily actions with long-term purpose \nLearn from rejection (“No”) and use it as redirection toward greater impact \nIdentify and remove internal and external roadblocks that are silently sabotaging your success. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/why-adversity-is-the-key-to-future-identity/
LOCATION:zoom.us/j/97559391498
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Maggie25-1.png
ORGANIZER;CN="Magie Cook":MAILTO:magie@magiecook.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250819T130000
DTEND;TZID=America/New_York:20250819T140000
DTSTAMP:20260502T132000
CREATED:20250718T145601Z
LAST-MODIFIED:20250819T220558Z
UID:10000746-1755608400-1755612000@usteducation.org
SUMMARY:Human-Centered Leadership: Leading with Heart\, Head\, and Humility
DESCRIPTION:Course Description:  \nOnly 31% of employees in the U.S. are engaged at work. That means nearly 7 out of 10 people are either quietly checking out\, or actively working against the mission. For purpose-driven organizations\, this is a leadership call to action. \nThe solution isn’t more perks or policy changes; it starts with leadership presence. With decades of experience guiding leaders through growth\, burnout\, and everything in between\, Anne Robie brings a radically human approach to leadership that’s grounded\, doable\, and built for real impact. \n  \nLearning Objectives: \nStay emotionally available and focused\, without burning out \nBuild trust in a way that fuels connection AND accountability \nLead with both vulnerability and vision to reignite engagement \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/human-centered-leadership-leading-with-heart-head-and-humility/
LOCATION:zoom.us/j/97065802020
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Anne25-2.png
ORGANIZER;CN="Anne Robie":MAILTO:anne@darshanleadership.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250820T110000
DTEND;TZID=America/New_York:20250820T120000
DTSTAMP:20260502T132000
CREATED:20250801T184837Z
LAST-MODIFIED:20250821T123023Z
UID:10000761-1755687600-1755691200@usteducation.org
SUMMARY:Strategic Planning Must-Haves
DESCRIPTION:Course Description:  \nLeading your organization into the future is like taking a road trip to a place you’ve never been. You need a strategy that includes a planned route\, milestones along the way\, and a timeline. What sets successful leaders apart is a demonstrated flexibility to adapt and re-route as internal and external factors dictate. \nThis session provides high-level must-haves and strategies for successfully implementing your plan. Whether you’re just beginning the process or already have a published strategic plan\, a strategic planning initiative is an ongoing endeavor. As the world changes around you\, so must your plan! \n  \nLearning Objectives: \nIdentify fundamentals for your strategic foundation \nAssess if your organization is ready to start or reset the strategic planning process \nDevelop your team for successful implementation and goal pursuit \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/strategic-planning-must-haves/
LOCATION:zoom.us/j/99650690110
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amy25-1.png
ORGANIZER;CN="Dr. Amy Horner":MAILTO:amy@true-nine.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T110000
DTEND;TZID=America/New_York:20250821T120000
DTSTAMP:20260502T132000
CREATED:20250715T183247Z
LAST-MODIFIED:20250822T114752Z
UID:10000740-1755774000-1755777600@usteducation.org
SUMMARY:Cracking Linkedin’s Code: Boost Reach & Engagement With a Smarter Strategy
DESCRIPTION:Course Description:  \nLinkedIn’s algorithm is changing fast—and if your content strategy hasn’t adapted\, your visibility (and ROI) is likely suffering. \nIn this live session\, we’ll break down exactly what’s changed\, what’s no longer working\, and what today’s algorithm actually rewards. You’ll leave with a smarter\, engagement-first strategy designed to increase reach\, spark meaningful conversations\, and drive real business impact—without burning out your team or your content calendar. \n  \nLearning Objectives: \nYou’ll Learn: \nExplain what LinkedIn’s 2025 algorithm really prioritizes (and what it punishes) \nDescribe why comments now matter more than clicks—and how to earn more of them \nIdentify what to stop doing immediately (link drops\, hashtags\, company-only posts) \nOutline the new “content mix” that balances storytelling\, value\, and visibility \nDevelop a future-proof LinkedIn strategy and turn attention into action \nWhether you’re running a company page or building your personal brand\, this session will give you the clarity and tools you need to thrive in today’s LinkedIn ecosystem. \nBonus: All attendees will receive a free “LinkedIn Post Checklist” and a sample content calendar. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/cracking-linkedins-code-boost-reach-engagement-with-a-smarter-strategy/
LOCATION:zoom.us/j/93664586309
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Jon25-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T130000
DTEND;TZID=America/New_York:20250821T140000
DTSTAMP:20260502T132000
CREATED:20250715T202631Z
LAST-MODIFIED:20250822T121122Z
UID:10000743-1755781200-1755784800@usteducation.org
SUMMARY:The New Foundation of Member Value: Content\, Experience\, and Revenue
DESCRIPTION:Course Description:  \nDigital expectations are rising—and static value propositions won’t keep members engaged. \nIn this session\, we’ll unpack the three pillars every association needs to deliver lasting member value online: great content\, a modern digital member experience\, and a sustainable revenue model that supports it all. These aren’t just tactics—they’re the new foundation of engagement. \nYou’ll walk away with a smarter lens for evaluating your current strategy\, plus real-world examples of how associations are evolving from content creators to confident digital publishers. \nWhether you’re just getting started or ready to scale\, this session will help you focus your efforts and build a foundation that grows with your goals. \n  \nLearning Objectives: \nImplement a system that shifts from inconsistent content delivery to a system that sustains engagement year-round \nDescribe what it means to deliver a digital member experience that’s accessible\, flexible\, and aligned to how people engage today \nDemonstrate how to turn content into a revenue engine—without compromising member trust or experience \nExplain why associations need to think like digital publishers\, and how to get started no matter your team size \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-new-foundation-of-member-value-content-experience-and-revenue/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/DanMarcus25-3.png
ORGANIZER;CN="Marcus Leite":MAILTO:marcus.leite@talewinddigital.com
LOCATION:https://usteducation.org/event/the-new-foundation-of-member-value-content-experience-and-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250826T110000
DTEND;TZID=America/New_York:20250826T120000
DTSTAMP:20260502T132000
CREATED:20250718T154535Z
LAST-MODIFIED:20250826T202922Z
UID:10000747-1756206000-1756209600@usteducation.org
SUMMARY:Top 10 New Features Available in Dynamics 365 Business Central Versions 24 & 25
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWith all the changes Microsoft is making to improve Business Central\, it is easy to miss new features released in the product. In this session\, we will cover the top 10 features that you may have missed in releases 24 & 25 and what benefits they can bring your users and organizations. \n  \nLearning Objectives: \nLearn the new features available in the newest versions of Business Central \nLearn the new Copilot and AI features available for Business Central \nLearn how the new features can help your everyday productivity \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/top-10-new-features-available-in-dynamics-365-business-central-versions-24-25/
LOCATION:zoom.us/j/95099642036
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Shannon-25.png
ORGANIZER;CN="Shannon Mullins":MAILTO:smullins@abccgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250827T110000
DTEND;TZID=America/New_York:20250827T120000
DTSTAMP:20260502T132000
CREATED:20250722T203213Z
LAST-MODIFIED:20250828T123425Z
UID:10000753-1756292400-1756296000@usteducation.org
SUMMARY:From Hunches in Bunches to Data Driven Decisions
DESCRIPTION:Course Description:  \nDo you ever find yourself sitting in a Dr Seuss book? “Its awfully awfully awful when you can’t make up your mind! Oh\, you get so many hunches that you don’t know ever quite if the right hunch is the wrong hunch? Then the wrong hunch might be right!” \nThe commitment to move away from hunches to data-driven is fueled by intentional data strategy\, data literacy\, and data hygiene… and it is everyone in the organization’s responsibility to contribute. \nIn this session we will: \n• Discuss the foundation of people\, process\, and technology. \n• Consider the impact of change management methodology as catalyst. \n• Define the different variables in the success formula: (data governance\, data literacy\, data hygiene\, data visualizations\, and others). \n• Evaluate the positives and pitfalls of starting with governance\, visualization\, and/or both. \n• Facilitate sharing amongst peers – excellent and not-as-excellent experiences. \n• Highlight different key roles\, including who is ‘accountable’ for success. \n• Assess with a four-pillar model: Collect\, Connect\, Protect\, and Respect. \n• Ensure an ecumenical approach across the organization\, collaborative across teams\, inclusive of different levels of experience and perspective\, and not “IT-only” or “Marketing-only”. \n• Recap participant insights and takeaways for the benefit of all. \n  \nLearning Objectives: \nDescribe the metrics they are using (or will use) to determine success in their data-driven-decision initiatives. \nApply the four-pillar model (Collect\, Connect\, Protect\, and Respect) to evaluate their data-driven-decision initiatives. \nConstruct at least three actionable next-steps for their data-driven-decision initiatives. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-hunches-and-bunches-to-data-driven-decisions/
LOCATION:zoom.us/j/96307422419
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/RonTobin25.png
ORGANIZER;CN="Ron Moen%2C CAE":MAILTO:rmoen@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250827T130000
DTEND;TZID=America/New_York:20250827T140000
DTSTAMP:20260502T132000
CREATED:20250604T185914Z
LAST-MODIFIED:20250828T130534Z
UID:10000721-1756299600-1756303200@usteducation.org
SUMMARY:A CEO’s Guide to IT Teams\, Tech Capacity & Strategic Impact
DESCRIPTION:Course Description:  \nIn many nonprofits\, IT is expected to be all things to all people—strategist\, troubleshooter\, project manager\, cybersecurity expert\, and helpdesk. But the reality is\, your IT department’s structure fundamentally shapes what is realistically achievable. This webinar is designed exclusively for nonprofit CEOs and executive leaders to demystify the capabilities of different IT team models—whether you have a fully outsourced setup\, a solo tech generalist\, or an internal team. \n  \nLearning Objectives: \nDevelop a clear framework to understand IT department’s structure and limitations. \nCompare expected outcomes from different IT team sizes using an evaluation matrix. \nDevelop strategies for improving communication\, trust\, and alignment between executives and IT staff. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/a-ceos-guide-to-it-teams-tech-capacity-strategic-impact/
LOCATION:zoom.us/j/95722847348
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelToriCeliaShaun25.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
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