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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T110000
DTEND;TZID=America/New_York:20251001T120000
DTSTAMP:20260502T103111
CREATED:20250411T063040Z
LAST-MODIFIED:20251001T203848Z
UID:10000696-1759316400-1759320000@usteducation.org
SUMMARY:The Power of PsyCap
DESCRIPTION:Course Description:  \nDiscover how Psychological Capital (PsyCap)—hope\, efficacy\, resilience\, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research\, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction\, deeper engagement\, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture\, backed by data and real-world application. \n  \nLearning Objectives: \nDefine the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation\, satisfaction\, and retention. \nIdentify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams. \nEvaluate the impact of PsyCap-focused engagement efforts on volunteer performance\, satisfaction\, and organizational alignment. \nDesign volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-power-of-psycap/
LOCATION:zoom.us/j/96088380653
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Nicole25-1.png
ORGANIZER;CN="Nicole Rudner%2C CAE%2C DBA":MAILTO:nrudner@terralex.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T130000
DTEND;TZID=America/New_York:20251001T140000
DTSTAMP:20260502T103111
CREATED:20250509T171045Z
LAST-MODIFIED:20251001T204210Z
UID:10000714-1759323600-1759327200@usteducation.org
SUMMARY:U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
DESCRIPTION:Course Description:  \nWinning organizations market the problem\, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications\, conferences\, education\, advocacy efforts\, etc.); rather\, fall in love with the PROBLEM your association solves by making a U-Turn. \n  \nLearning Objectives: \nExplain why quality and service excellence are no longer differentiators; they’re core expectations \nExplain why a difference of KIND always beats a difference of DEGREE \nAnalyze your association’s core value proposition to determine what it is truly offering members. \nDemonstrate how to speak relationally to your members rather than transactionally \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/u-turn-from-outstanding-to-standing-out-in-a-competitive-marketplace/
LOCATION:zoom.us/j/92295206137
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Michael25-3.png
ORGANIZER;CN="Michael DiFrisco%2C CAE":MAILTO:michaeld@aacd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T110000
DTEND;TZID=America/New_York:20251002T120000
DTSTAMP:20260502T103111
CREATED:20250805T182229Z
LAST-MODIFIED:20251002T180019Z
UID:10000763-1759402800-1759406400@usteducation.org
SUMMARY:The Psychology of AI Adoption
DESCRIPTION:Course Description:  \nIn this session\, participants will explore the future of AI implementation through both a strategic and psychological lens. The presentation begins by outlining emerging expectations for AI use across industries\, setting the stage for thoughtful adoption. Attendees will then dive into foundational psychological principles that shape how humans adopt technology like AI. Finally\, the session connects these insights to practical outcomes: how understanding value exchange and experience design fosters stronger collaboration\, accelerates adoption\, and unlocks sustainable value from AI technologies. \n  \nLearning Objectives: \nIdentify emerging expectations for AI implementation and use. \nExplain the psychological principles essential to AI value-creation. \nAnalyze how these principles lead to AI adoption and collaboration. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-psychology-of-ai-adoption/
LOCATION:zoom.us/j/95048450786
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/JC25.png
ORGANIZER;CN="JC Quintana":MAILTO:jc@jcquintana.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T130000
DTEND;TZID=America/New_York:20251002T140000
DTSTAMP:20260502T103111
CREATED:20250722T201519Z
LAST-MODIFIED:20251003T144151Z
UID:10000752-1759410000-1759413600@usteducation.org
SUMMARY:Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
DESCRIPTION:Course Description:\n \nEvents often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical\, replicable tactics to increase engagement and make networking more meaningful at association conferences\, chapter meetings\, expos\, and more. Whether you’re planning a major annual meeting or a local member gathering\, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections\, build community\, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.\n \n \nLearning Objectives:\n \nIdentify common limitations of traditional event networking formats such as coffee breaks and receptions\n \nDescribe seven practical tactics to enhance engagement at association events of all sizes.\n \nDemonstrate selected engagement techniques during the session to increase attendee interaction and connection.\n \nBe able to implement engagement strategies that build community and increase perceived value at future events\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n\n  \n\n\n 
URL:https://usteducation.org/event/beyond-the-coffee-break-7-ways-to-spark-real-engagement-at-events/
LOCATION:zoom.us/j/95684606796
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lee25.png
ORGANIZER;CN="Lee Gimpel":MAILTO:lee@bettermeetings.expert
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T110000
DTEND;TZID=America/New_York:20251007T120000
DTSTAMP:20260502T103111
CREATED:20250722T194051Z
LAST-MODIFIED:20251008T053401Z
UID:10000749-1759834800-1759838400@usteducation.org
SUMMARY:From Tourists to Townspeople: Turning Newcomers Into Belongers
DESCRIPTION:Course Description:  \nWhy do people join your association—and what truly makes them stay? \nIn this fun\, strategy-rich webinar\, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan\, we’ll show how to use your marketing strategy as the roadmap to foster identity\, connection\, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation. \n  \nLearning Objectives: \nDefine the three stages of member engagement—Tourist\, Settler\, and Townsperson—and identify the key motivations and risks at each phase. \nApply marketing and digital strategies tailored to each member type\, including segmentation\, automation\, and personalized content. \nDesign a member experience that fosters belonging through identity-based storytelling\, feedback loops\, and progression pathways. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-tourists-to-townspeople-turning-newcomers-into-belongers-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94923953417
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/JessicaRhoni25.png
ORGANIZER;CN="Jessica Richardson":MAILTO:jrichardson@aai.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T130000
DTEND;TZID=America/New_York:20251007T140000
DTSTAMP:20260502T103111
CREATED:20250912T134712Z
LAST-MODIFIED:20251008T053018Z
UID:10000788-1759842000-1759845600@usteducation.org
SUMMARY:The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
DESCRIPTION:Course Description:  \nAI is transforming how people find and interact with information\, but it won’t magically fix your website. \nJoin us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema\, benchmarking performance\, and answering your audience’s biggest questions\, you’ll leave with a clear playbook for a smarter website. \n  \nLearning Objectives: \nExplain the strategic foundation for an AI-ready website. \nApply methods to identify\, create\, and structure content for maximum visibility. \nDevelop a practical playbook for implementation\, measurement\, and growth \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99194815364
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/RayChris25.png
ORGANIZER;CN="Chris Yoko":MAILTO:Chris@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T110000
DTEND;TZID=America/New_York:20251008T120000
DTSTAMP:20260502T103111
CREATED:20250808T131732Z
LAST-MODIFIED:20251008T194859Z
UID:10000766-1759921200-1759924800@usteducation.org
SUMMARY:The 4 Secrets of Increased Employee Retention & Engagement:  Attraction\, Attention\, Appreciation & Application
DESCRIPTION:Course Description:  \nParticipants will learn about the power of the Attraction\, Attention\, Appreciation as the basis for creating a positive workplace culture that creates sustainable success\, while increasing engagement and retention through practical Application of the 3 A’s. \n  \nLearning Objectives: \nDescribe how Attraction\, Attention\, and Appreciation shape a thriving workplace culture. \nIdentify ways the 3 A’s boost employee engagement and retention. \nApply the 4 A’s framework to address real workplace challenges. \nCreate a simple plan to sustain success through intentional Application. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-4-secrets-of-increased-employee-retention-engagement-attraction-attention-appreciation-applicationfree-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/98160895432
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Paul25.png
ORGANIZER;CN="Paul Glover":MAILTO:paul@paulglovercoaching.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T130000
DTEND;TZID=America/New_York:20251008T140000
DTSTAMP:20260502T103111
CREATED:20250730T200959Z
LAST-MODIFIED:20251008T194849Z
UID:10000757-1759928400-1759932000@usteducation.org
SUMMARY:Call 9-1-1 My Organization Is in Crisis
DESCRIPTION:Course Description:  \nA racist magazine cover\, a C-level staff member sexually harassing colleagues\, an abusive board member… \nIt isn’t IF your association will experience a crisis\, it’s WHEN. Join Sheri Singer\, an award winning crisis expert to learn how to prepare for a crisis\, endure it\, and emerge with your organization’s reputation intact. \nParticipants will learn how to prepare for a crisis\, understand the elements in a crisis plan\, know how to assemble a Rapid Response© Team\, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion\, participant will walk away feeling more confident about how their organization can ensure a crisis successfully. \n  \nLearning Objectives: \nKnow the critical need to write and update a crisis communication plan. \nUnderstand how to create and leverage a Rapid Response© Team. \nIdentify the three phases of a crisis and how to direct your efforts toward the most important one. \nIdentify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/call-9-1-1-my-organization-is-in-crisis-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92779407897
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251009T130000
DTEND;TZID=America/New_York:20251009T140000
DTSTAMP:20260502T103111
CREATED:20250911T193051Z
LAST-MODIFIED:20251010T153719Z
UID:10000787-1760014800-1760018400@usteducation.org
SUMMARY:Simplify Your Tech Stack: How Zapier Can Supercharge Productivity\, Create Hands-Free Workflows\, and Save Your Staff a Ton of Time
DESCRIPTION:Course Description:  \nMost associations didn’t build their tech stack overnight. It grew over time with one platform here\, one workaround there until you found yourself juggling disconnected systems\, clunky processes\, and missed opportunities. \nThis fast-paced\, practical webinar offers a new path forward. \nWe will showcase how Zapier’s automation and AI capabilities paired with your existing AMS can unlock a more intelligent\, integrated\, and efficient way of working. No custom development. No massive overhaul. Just smart connections and real-world results. Whether you’re tackling member engagement\, data hygiene\, or operational workflows\, this session is designed to help you take the friction out of your technology. \nWhat We Will Cover:\nThe Power of Connection\nLearn how connecting your day-to-day tools to your AMS through Zapier can create a unified ecosystem that speaks the same language without a single line of code.\nAutomation That Actually Saves Time\nSee how no-code automations can reduce manual tasks\, eliminate redundancy\, and give your team back the bandwidth they need to focus on strategy and service.\nReal Use Cases That Remove Bottlenecks\nFrom automating event workflows to streamlining chapter management\, you’ll leave with tangible examples of how associations are already using this to simplify operations.\nA Glimpse Into What’s Next \nExplore what’s emerging from AI-powered workflows to predictive automations and how your AMS can be the launchpad for a smarter\, more scalable tech stack. \n  \nLearning Objectives: \nDemonstrate how to connect your AMS to everyday tools using Zapier without coding or custom development. \nIdentify opportunities to automate manual tasks and reduce operational friction through no-code workflows. \nAnalyze real-world examples of how associations are using automation to improve efficiency in areas like events\, chapters\, and member engagement. \nEvaluate emerging AI-powered automations and how they can extend the capabilities of your AMS for future scalability. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/simplify-your-tech-stack-how-zapier-your-ams-can-supercharge-productivity-create-hands-free-workflows-and-save-your-staff-a-ton-of-time/
LOCATION:zoom.us/j/91965105223
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/KeithNicholasJoe25.png
ORGANIZER;CN="Joe Salerno":MAILTO:jsalerno@arment.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251014T110000
DTEND;TZID=America/New_York:20251014T120000
DTSTAMP:20260502T103111
CREATED:20250911T191127Z
LAST-MODIFIED:20251014T193918Z
UID:10000785-1760439600-1760443200@usteducation.org
SUMMARY:The Fast Followers Approach to Implementing Effective Technology Systems
DESCRIPTION:Course Description:  \nSmall to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes. \n  \nLearning Objectives: \nUnderstand common reasons SMBs make unwise technology investments \nApply recommendations to improve decision-making on technology investments \nApply 3 key questions to ask before making your next technology purchase \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-fast-followers-approach-to-implementing-effective-technology-systems/
LOCATION:zoom.us/j/94558535651
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Azunna25.png
ORGANIZER;CN="Azunna Anyanwu":MAILTO:azunna@theagilecio.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T140000
DTSTAMP:20260502T103111
CREATED:20250919T144108Z
LAST-MODIFIED:20251016T111313Z
UID:10000791-1760533200-1760536800@usteducation.org
SUMMARY:AI\, SEO\, and YouTube: A New Playbook for Events and Associations
DESCRIPTION:Course Description:  \nSearch is changing fast. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now delivering answers directly\, traditional SEO is losing its impact. The sources AI trusts most are not your website\, but platforms like Wikipedia\, Reddit\, and YouTube. \nFor associations and event professionals\, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control. \nIn this session\, we’ll explore how AI is reshaping search\, why video has become central to visibility\, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. \n  \nLearning Objectives: \nUnderstand the AI shift in search — why Google\, ChatGPT\, and other AI platforms are reducing clicks to traditional websites and what this means for SEO. \nIdentify the “Big Three” platforms AI relies on (Wikipedia\, Reddit\, YouTube) and why YouTube is the most actionable for events and associations. \nRecognize the role of video in AI visibility — how short\, structured video clips are increasingly cited in AI answers. \nDevelop a YouTube strategy for your organization — including pre-event\, during-event\, and post-event video opportunities. \nApply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/ai-seo-and-youtube-a-new-playbook-for-events-and-associations/
LOCATION:zoom.us/j/98484543839
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T130000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260502T103111
CREATED:20250926T185616Z
LAST-MODIFIED:20251017T110640Z
UID:10000793-1760619600-1760623200@usteducation.org
SUMMARY:Content: A Foundational Element of Member Value
DESCRIPTION:Course Description:  \nThis webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift\, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum. \nCheck out the other chapters in the Foundational Elements of Member Value series.\nChapter One: The New Foundation of Member Value: Content\, Experience and Revenue (aired August 21\, 2025)\nChapter Two: Content: A Foundational Element of Member Value (airing October 16\, 2025)\nChapter Three: Experience: A Foundational Element of Member Value (coming soon)\nChapter Four: Revenue: A Foundational Element of Member Value (coming soon) \n  \nLearning Objectives: \nIdentify and leverage sources of content for output that’s higher volume and better quality at a lower spend. \nDevelop a framework for what formats and topics your members and sponsors actually want. \nBuild systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/content-a-foundational-element-of-member-value/
LOCATION:zoom.us/j/99911571039
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BreannaMarcus25.png
ORGANIZER;CN="Breanna Perrelli":MAILTO:breanna.perrelli@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T130000
DTEND;TZID=America/New_York:20251021T140000
DTSTAMP:20260502T103111
CREATED:20250805T185615Z
LAST-MODIFIED:20251021T191947Z
UID:10000764-1761051600-1761055200@usteducation.org
SUMMARY:Practical Ways to Get Started with AI Today
DESCRIPTION:Course Description:  \nAre you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association\, managing a marketing team\, or simply looking to drive innovation inside your organization\, the time to start with AI is now—and it doesn’t require a technical background or a massive budget. \nIn this practical and action-oriented session\, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations\, nonprofits\, and small teams\, she’ll break down how leaders can adopt AI tools to save time\, enhance member experiences\, and unlock new levels of creativity and productivity. \n  \nLearning Objectives: \nIdentify high-impact\, low-effort AI tools you can use immediately to streamline marketing\, communication\, and administrative workflows. \nDevelop a simple\, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values. \nBuild team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/practical-ways-to-get-started-with-ai-today/
LOCATION:zoom.us/j/92670951687
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T110000
DTEND;TZID=America/New_York:20251022T120000
DTSTAMP:20260502T103111
CREATED:20250911T191720Z
LAST-MODIFIED:20251023T110833Z
UID:10000786-1761130800-1761134400@usteducation.org
SUMMARY:Building Your Leadership Brand
DESCRIPTION:Course Description:  \nBuilding a leadership brand is essential for distinguishing yourself in a competitive landscape\, as it reflects your unique strengths\, values\, and vision. To develop a strong leadership brand\, focus on three key takeaways: first\, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second\, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third\, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately\, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization. \n  \nLearning Objectives: \nArticulate your core value proposition: identify your unique strengths\, understand what differentiates you from other leaders\, align your personal capabilities with organizational needs \nExhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable\, genuine behavior; let your true leadership style shine through \nDrive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n 
URL:https://usteducation.org/event/building-your-leadership-brand-2/
LOCATION:zoom.us/j/99557868214
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jennifer24-2.png
ORGANIZER;CN="Jennifer Dalton":MAILTO:jendalton@brandmirror.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T130000
DTEND;TZID=America/New_York:20251022T140000
DTSTAMP:20260502T103111
CREATED:20250926T190507Z
LAST-MODIFIED:20251023T112335Z
UID:10000794-1761138000-1761141600@usteducation.org
SUMMARY:AI in Practice: Strategy\, Pitfalls\, and the Tools to De-Risk Adoption
DESCRIPTION:Course Description:  \nArtificial intelligence is no longer optional — but adopting it without a plan can introduce costly risks. This session explores how associations and organizations can develop a practical AI strategy that balances innovation with safeguards. We’ll examine common missteps\, highlight milestones for a thoughtful rollout\, and share proven tactics and tools to de-risk adoption. You’ll leave with a clearer path to implementing AI responsibly and effectively in your own organization. \n  \nLearning Objectives: \nExplain why “not using it” is not a viable (or secure) AI strategy. \nAnalyze common implementation missteps that cost organizations time and money. \nOutline the key milestones in a thoughtful AI roll-out. \nEvaluate tactics and toolsets to consider for your own AI journey. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-in-practice-strategy-pitfalls-and-the-tools-to-de-risk-adoption/
LOCATION:zoom.us/j/97517848561
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Chris24-2.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T110000
DTEND;TZID=America/New_York:20251028T120000
DTSTAMP:20260502T103111
CREATED:20251015T161910Z
LAST-MODIFIED:20251029T111348Z
UID:10000804-1761649200-1761652800@usteducation.org
SUMMARY:Combating the Increase of Cyber and Fraud Threats
DESCRIPTION:Course Description:  \nFraud is on the rise and impacts organizations worldwide\, regardless of size\, mission\, or revenue. Changes in the control environment\, implementation of new technologies\, and hybrid workforces have contributed to an increase in the opportunity to commit fraud at all levels and statistics show perpetrators are seizing these opportunities. This course will educate participants on fraud and cyber risks and provide actionable strategies for risk mitigation. \n  \nLearning Objectives: \nAnalyze the current risk environment\, top forecasted risks\, and emerging risks. \nIdentify top schemes being utilized to commit fraud for the purpose of implementing practices to mitigate risk and perform continuous monitoring throughout the year. \nEvaluate cybersecurity tools and tactics to develop an effective fraud mitigation strategy. \nUtilize data analytics in preventing and detecting fraudulent activity to provide participants with mechanisms they can implement at their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/combating-the-increase-of-cyber-and-fraud-threats-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98668445229
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Cybersecurity,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/MacDarrenThomas25.png
ORGANIZER;CN="Mac Lillard":MAILTO:mlillard@grfcpa.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T130000
DTEND;TZID=America/New_York:20251029T140000
DTSTAMP:20260502T103111
CREATED:20250926T192719Z
LAST-MODIFIED:20251030T174329Z
UID:10000795-1761742800-1761746400@usteducation.org
SUMMARY:Unlock Hidden Profits: 3 Game-Changing Secrets for Association Success
DESCRIPTION:Course Description:  \nIs your non-dues revenue program stuck in neutral—or simply not reaching its full potential? Whether you’re still shaping your vision or already experimenting with data\, this fast-paced\, practitioner-led session will give you the clarity and inspiration to accelerate results. \n  \nJoin our expert trio as they reveal three “ripped-from-the-headlines” strategies every association leader needs right now: \nHow to gain essential CEO buy-in that sparks organizational momentum. \nSmart\, simple data tactics that instantly elevate your sponsor and partner programs. \nThe first practical steps to revamp and re-energize your revenue approach. \n  \nWalk away with fresh insights and immediately usable tools to revolutionize your non-dues revenue—and discover the hidden profit opportunities your association may be overlooking. \n  \nLearning Objectives: \nAfter attending this webinar\, participants will be able to: \nExplain why CEO alignment is critical for non-dues revenue growth and how to build strong internal support. \nLeverage data in simple but effective ways to improve sponsor engagement and program outcomes. \nDesign a prioritized action plan for taking the first steps toward revitalizing their non-dues revenue strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/unlock-hidden-non-dues-revenue-3-game-changing-secrets-for-association-success/
LOCATION:zoom.us/j/99349882286
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BarbaraBruceVinnu25.png
ORGANIZER;CN="Barbara Armentrout":MAILTO:barbara@bjasolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T130000
DTEND;TZID=America/New_York:20251030T140000
DTSTAMP:20260502T103111
CREATED:20251017T145625Z
LAST-MODIFIED:20251031T111742Z
UID:10000813-1761829200-1761832800@usteducation.org
SUMMARY:What Works (And Why) in New Member Acquisition Campaigns
DESCRIPTION:Course Description:  \nMembership growth doesn’t happen with a single message or magic moment. It takes intentional\, well-timed communication across multiple channels. \nIn this webinar\, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement\, email outreach\, and timely follow-ups to capture interest\, personalize the experience\, and guide prospective members toward joining. \nWe’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life\, we’ll also highlight how two associations have successfully implemented them in real-world campaigns. \nWhether you’re launching your first acquisition effort or fine-tuning an existing one\, you’ll leave with fresh ideas to build smarter\, more effective campaigns. \n  \nLearning Objectives: \nIdentify the key components of a successful member acquisition strategy \nDesign cross-channel campaigns that engage prospective members at the right time \nLeverage personalization and real-time responses to improve conversions \nApply lessons from real-world campaigns to your own member growth efforts \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-works-and-why-in-new-member-acquisition-campaigns-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99395753335
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
END:VCALENDAR