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DTSTART;TZID=America/New_York:20260805T110000
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UID:10000905-1785927600-1785931200@usteducation.org
SUMMARY:The Mindset Shift: Migrating from Legacy "AMS Thinking" to AI-Ready "CRM Thinking"
DESCRIPTION:REGISTRATION IS LIMITED TO 20! \nRESERVE YOUR SPOT! \nCourse Description:  \nFor years\, associations have operated under “AMS thinking”—relying on rigid\, all-in-one Association Management Systems to manage member data in structured silos. As member expectations evolve and artificial intelligence redefines operational capabilities\, transitioning to Salesforce offers a powerful alternative. However\, success requires more than just new software. It demands a fundamental shift to “CRM thinking.” This session is designed to guide association leaders through this paradigm shift and prepare them for a successful migration in an AI-dominated landscape.\n \nWe will focus on understanding the critical architectural differences between legacy databases and a relationship-focused platform.\n \nWe will specifically analyze how “CRM thinking” unlocks native\, predictive AI capabilities (such as member churn prediction and personalized engagement paths) that are impossible to achieve within the rigid\, siloed data structures of “AMS thinking.” Additionally\, we will demystify the Salesforce ecosystem\, helping you evaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud) to meet your association’s specific operational needs.\n  \nLearning Objectives: \nContrast the operational and architectural differences between legacy “AMS thinking” and a relationship-centric\, AI-ready “CRM thinking” approach.\n \nEvaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud and Einstein AI) to meet your association’s specific operational needs.\n \nFormulate a structured vetting process to select a qualified Salesforce implementation partner who understands association workflows.\n \nDesign a high-level roadmap for aligning legacy business processes with Salesforce’s flexible automation and predictive intelligence capabilities.\n \n 
URL:https://usteducation.org/event/the-mindset-shift-migrating-from-legacy-ams-thinking-to-ai-ready-crm-thinking-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92554380130
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/06/Jason25.png
ORGANIZER;CN="Jason Bailey":MAILTO:jasonb@bosma.org
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DTSTART;TZID=America/New_York:20260826T110000
DTEND;TZID=America/New_York:20260826T120000
DTSTAMP:20260714T184954Z
CREATED:20260714T184828Z
LAST-MODIFIED:20260714T184954Z
UID:10000910-1787742000-1787745600@usteducation.org
SUMMARY:Should You Stay or Should You Go? The AMS Edition
DESCRIPTION:Course Description:  \nSo\, your AMS isn’t delivering what you need. Before you start shopping for a new system\, it’s worth determining whether your challenges stem from internal processes\, data\, adoption\, governance\, changing organizational needs\, or the technology itself.\n \nIn this session\, we’ll explore the key questions and considerations that can help you decide whether to stay the course and optimize what you have or move on to a new solution. You’ll leave with a framework for making a confident\, strategic AMS decision.\n  \nLearning Objectives: \nUnderstand the factors that should influence an AMS stay-or-go decision.\n \nRecognize common risks and opportunities associated with each path.\n \nApply a decision-making framework that supports long-term organizational success.\n \n 
URL:https://usteducation.org/event/should-you-stay-or-should-you-go-the-ams-edition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93007775607
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/KellyGretchen26.png
ORGANIZER;CN="Gretchen Steenstra":MAILTO:gsteenstra@delcor.com
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