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DTSTART;TZID=America/New_York:20261021T130000
DTEND;TZID=America/New_York:20261021T140000
DTSTAMP:20261021T202750Z
CREATED:20261001T183535Z
LAST-MODIFIED:20261021T202750Z
UID:10000920-1792587600-1792591200@usteducation.org
SUMMARY:Beyond the 4.2: How to Get More Insightful\, Actionable Feedback From Your Event Attendees
DESCRIPTION:Course Description:  \nYour post-event survey says attendees rated the conference 4.2 out of 5. \nGreat. But what does that actually tell you? \nWhat did attendees value most? What frustrated them? What will they remember? What fell flat? And\, most importantly\, what should you do differently next time? \nMost post-event surveys are good at measuring satisfaction. They’re not always as good at explaining the attendee experience. \nIn this interactive session\, we’ll explore how associations can get richer\, more actionable feedback by rethinking what they ask\, when they ask it\, and how attendees are invited to respond. \nWe’ll look at how better open-ended questions\, SMS\, voice-to-text\, and AI analysis can help uncover the why behind the rating including themes\, sentiment\, friction points\, and practical opportunities to improve the next event. \n  \nWhat We’ll Explore\nTogether\, we’ll: \nCompare traditional survey questions with stronger\, experience-focused questions \nReframe common post-event questions in real time \nExplore what event teams actually wish they knew after an event \nSee how ratings and natural-language feedback reveal different kinds of insight \nLook at how AI can turn qualitative feedback into themes\, sentiment\, patterns\, and actionable next steps \n  \nYou’ll leave with practical ideas you can use to improve your very next post-event survey regardless of the survey or event technology you currently use. \n  \nLearning Objectives: \n Distinguish between measuring satisfaction and understanding the attendee experience.\nIdentify where traditional ratings provide useful information and where they leave important questions unanswered. \n  \n Design stronger post-event feedback questions.\nApply better question design\, timing\, response formats\, and context to generate more useful attendee feedback. \n  \n Turn qualitative feedback into actionable insight.\nExplain how SMS\, voice-to-text\, open-ended responses\, and AI analysis can help uncover themes\, sentiment\, friction points\, and practical recommendations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/beyond-the-post-event-survey-turning-attendee-feedback-into-event-intelligence-with-sms-voice-to-text-and-ai-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95898750424
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/Chris26-2.png
ORGANIZER;CN="Chris Bonney":MAILTO:chris@dotellsurveys.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261021T110000
DTEND;TZID=America/New_York:20261021T120000
DTSTAMP:20261013T162811Z
CREATED:20260116T152900Z
LAST-MODIFIED:20261013T162811Z
UID:10000861-1792580400-1792584000@usteducation.org
SUMMARY:What's New in BC 2026 Wave 2
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nHere is an opportunity to learn what’s new in BC. \nBusiness Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC. \n  \nLearning Objectives: \nAnalyze what is new in BC \nEvaluate the update rollouts \nUnderstand how to manage your update schedule
URL:https://usteducation.org/event/50093-free-cpe-credit/
LOCATION:zoom.us/j/91041321099
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261007T110000
DTEND;TZID=America/New_York:20261007T120000
DTSTAMP:20261009T155034Z
CREATED:20260909T163012Z
LAST-MODIFIED:20261009T155034Z
UID:10000917-1791370800-1791374400@usteducation.org
SUMMARY:Beyond Your Member Count: The Metrics That Reveal Your Association’s True Level of Member Engagement
DESCRIPTION:Course Description:  \nMost associations know how many members they have. Far fewer know how many are truly engaged. Traditional membership reports measure dues and renewals but often miss the participation patterns that reveal the real health of your membership. In this session\, you’ll learn how to evaluate member engagement using data you likely already collect\, identify where members are dropping off\, and uncover practical opportunities to strengthen participation\, retention\, and long-term membership value. \n  \nLearning Objectives: \nDistinguish between membership counts and meaningful member engagement\, and understand why the difference matters. \nMeasure member participation using practical engagement metrics derived from data they already collect. \nIdentify which member activities are most closely associated with stronger renewal and long-term retention. \nEvaluate where engagement breaks down across the member lifecycle and prioritize the areas with the greatest opportunity for improvement. \nDevelop a practical 90-day action plan to strengthen member engagement without requiring new technology or changes to association policies. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/auto-draft-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96802895579
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/09/Surendar26.png
ORGANIZER;CN="Surendar Parasuraman":MAILTO:surendar@communa.app
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260902T130000
DTEND;TZID=America/New_York:20260902T140000
DTSTAMP:20260903T101101Z
CREATED:20260812T074432Z
LAST-MODIFIED:20260903T101101Z
UID:10000914-1788354000-1788357600@usteducation.org
SUMMARY:Align\, Assess\, Govern\, Launch: Creating a Value-Driven AI Strategy
DESCRIPTION:Course Description:  \nAI adoption is accelerating—but many organizations lack a clear strategy for turning experimentation into meaningful outcomes.\n \nJoin this executive-focused webinar to learn how to align AI initiatives with organizational goals\, establish effective governance\, and launch high-impact use cases. You’ll walk away with a practical framework\, governance guidance\, and a 90-day roadmap for responsible AI adoption.\n \nIdeal for: Executive Directors\, CEOs\, CIOs\, COOs\, technology leaders\, and department directors driving organizational transformation.\n \nLearning Objectives: \nAlign AI investments with mission and strategic priorities.\n \nEstablish governance\, policies\, and oversight structures for responsible AI adoption.\n \nPrioritize and launch AI initiatives that deliver measurable value.\n \nCreate a roadmap for long-term AI success\n \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/align-assess-govern-launch-creating-a-value-driven-ai-strategy-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97295470786
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/08/DanGinger26-1.png
ORGANIZER;CN="Dan Hickey":MAILTO:dhickey@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260902T110000
DTEND;TZID=America/New_York:20260902T120000
DTSTAMP:20260904T001315Z
CREATED:20260825T104909Z
LAST-MODIFIED:20260904T001315Z
UID:10000916-1788346800-1788350400@usteducation.org
SUMMARY:Putting Momentum Back in Your Membership Flywheel: Workflow Activation for Associations
DESCRIPTION:Course Description:  \nMembership momentum tends to fade quietly\, and the challenges usually surfaces at renewal when it is hardest to recover. In this practical\, association-specific session\, Jim Thompson and Walt Rolle trace where the membership flywheel loses energy across the member journey and show why the cause usually runs through how the pieces connect\, so improving a single tactic rarely holds. You will learn how to pick one workflow to activate first\, whether onboarding\, renewal\, or event follow-up\, and how a clearly defined workflow sets up the right\, governed use of AI and automation on the AMS\, CRM\, and content systems you already own. You will walk away with a right-sized path you can start now and a simple checklist to run the first pass on your own. \n  \nLearning Objectives: \nRecognize where membership momentum leaks across the member lifecycle\, from onboarding through renewal and stewardship.\n \nTell the difference between a single broken tactic and a system problem\, using a simple framework to locate the real friction.\n \nChoose one high-impact workflow to activate first\, applying clear criteria for value\, feasibility\, and readiness.\n \nApply a governed\, right-sized approach to AI and automation that works with the AMS\, CRM\, and content systems you already own.\n \nLeave with a practical checklist to run the first pass yourself\, without a large technology project or a new platform.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/putting-momentum-back-in-your-membership-flywheel-workflow-activation-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94512996454
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/08/JimWalt26-1.png
ORGANIZER;CN="Jim Thompson%2C CAE%2C IOM":MAILTO:jim@tyingittogether.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260826T110000
DTEND;TZID=America/New_York:20260826T120000
DTSTAMP:20260827T111222Z
CREATED:20260714T184828Z
LAST-MODIFIED:20260827T111222Z
UID:10000910-1787742000-1787745600@usteducation.org
SUMMARY:Should You Stay or Should You Go? The AMS Edition
DESCRIPTION:Course Description:  \nSo\, your AMS isn’t delivering what you need. Before you start shopping for a new system\, it’s worth determining whether your challenges stem from internal processes\, data\, adoption\, governance\, changing organizational needs\, or the technology itself.\n \nIn this session\, we’ll explore the key questions and considerations that can help you decide whether to stay the course and optimize what you have or move on to a new solution. You’ll leave with a framework for making a confident\, strategic AMS decision.\n  \nLearning Objectives: \nUnderstand the factors that should influence an AMS stay-or-go decision.\n \nRecognize common risks and opportunities associated with each path.\n \nApply a decision-making framework that supports long-term organizational success.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/should-you-stay-or-should-you-go-the-ams-edition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93007775607
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/KellyGretchen26.png
ORGANIZER;CN="Gretchen Steenstra":MAILTO:gsteenstra@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260805T130000
DTEND;TZID=America/New_York:20260805T140000
DTSTAMP:20260806T095942Z
CREATED:20260728T162732Z
LAST-MODIFIED:20260806T095942Z
UID:10000911-1785934800-1785938400@usteducation.org
SUMMARY:How Associations Can Connect Content\, Marketing and Data to Drive Membership Engagement
DESCRIPTION:Course Description:  \nAssociation audiences have changed — but most organizational structures haven’t.\n \nFor years\, content and marketing have operated separately\, often divided between audience trust and performance goals. Meanwhile\, today’s members are researching\, learning\, and making decisions across a fragmented\, non-linear journey shaped by digital channels\, peer networks\, events\, and AI.\n \nAs a result\, associations are producing more content than ever\, but often struggling to create meaningful engagement\, reach new audiences\, and connect efforts across teams.\n \nThis session explores a new model for association engagement — one where content\, marketing\, and data work together as a connected system rather than disconnected functions.\n \nAttendees will learn how to better align content strategy with audience behavior\, reduce duplication across channels\, and create more intentional member experiences that build trust and drive action. Through real-world examples and practical frameworks\, the session will demonstrate how associations can shift from siloed communications to a more connected ecosystem designed for modern audience engagement.\n \nThe session will also explore how AI and association technology platforms can support smarter content planning\, personalization\, measurement\, and cross-channel coordination.\n \nParticipants will leave with actionable ideas to improve internal alignment\, strengthen audience engagement\, and make content work harder across the organization.\n  \nLearning Objectives: \nIdentify how siloed content and marketing structures create friction across the member journey.\n \nExplain how AI\, zero-click behavior\, and fragmented discovery are reshaping audience engagement.\n \nApply a connected content framework that aligns content\, marketing\, and data around shared goals.\n \nEvaluate practical ways to operationalize a more integrated engagement strategy within their organization.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/how-associations-can-connect-content-marketing-and-data-to-drive-membership-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92241356257
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/JoeSusan26.png
ORGANIZER;CN="Joe Stella":MAILTO:jstella@backpocketagency.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260805T110000
DTEND;TZID=America/New_York:20260805T120000
DTSTAMP:20260806T095356Z
CREATED:20260616T143045Z
LAST-MODIFIED:20260806T095356Z
UID:10000905-1785927600-1785931200@usteducation.org
SUMMARY:The Mindset Shift: Migrating from Legacy "AMS Thinking" to AI-Ready "CRM Thinking"
DESCRIPTION:REGISTRATION IS LIMITED TO 20! \nRESERVE YOUR SPOT! \nCourse Description:  \nFor years\, associations have operated under “AMS thinking”—relying on rigid\, all-in-one Association Management Systems to manage member data in structured silos. As member expectations evolve and artificial intelligence redefines operational capabilities\, transitioning to Salesforce offers a powerful alternative. However\, success requires more than just new software. It demands a fundamental shift to “CRM thinking.” This session is designed to guide association leaders through this paradigm shift and prepare them for a successful migration in an AI-dominated landscape.\n \nWe will focus on understanding the critical architectural differences between legacy databases and a relationship-focused platform.\n \nWe will specifically analyze how “CRM thinking” unlocks native\, predictive AI capabilities (such as member churn prediction and personalized engagement paths) that are impossible to achieve within the rigid\, siloed data structures of “AMS thinking.” Additionally\, we will demystify the Salesforce ecosystem\, helping you evaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud) to meet your association’s specific operational needs.\n  \nLearning Objectives: \nContrast the operational and architectural differences between legacy “AMS thinking” and a relationship-centric\, AI-ready “CRM thinking” approach.\n \nEvaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud and Einstein AI) to meet your association’s specific operational needs.\n \nFormulate a structured vetting process to select a qualified Salesforce implementation partner who understands association workflows.\n \nDesign a high-level roadmap for aligning legacy business processes with Salesforce’s flexible automation and predictive intelligence capabilities.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-mindset-shift-migrating-from-legacy-ams-thinking-to-ai-ready-crm-thinking-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92554380130
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/06/Jason25.png
ORGANIZER;CN="Jason Bailey":MAILTO:jasonb@bosma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260423T130000
DTEND;TZID=America/New_York:20260423T140000
DTSTAMP:20260424T140339Z
CREATED:20260116T152002Z
LAST-MODIFIED:20260424T140339Z
UID:10000859-1776949200-1776952800@usteducation.org
SUMMARY:What's New in BC 2026 Wave 1
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nHere is an opportunity to learn what’s new in BC. \nBusiness Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC. \n  \nLearning Objectives: \nAnalyze what is new in BC \nEvaluate the update rollouts \nUnderstand how to manage your update schedule \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/whats-new-in-bc-2026-wave-1/
LOCATION:zoom.us/j/94761713917
CATEGORIES:Association IT,Data Management,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T110000
DTEND;TZID=America/New_York:20260225T120000
DTSTAMP:20260226T120321Z
CREATED:20260206T193135Z
LAST-MODIFIED:20260226T120321Z
UID:10000867-1772017200-1772020800@usteducation.org
SUMMARY:Is the Data in the Room With Us? Channeling Association Data Into One Place
DESCRIPTION:Course Description:  \nAssociation teams collect valuable data across events\, membership\, marketing\, and finance\, yet that information often lives in separate systems and departments. When data is fragmented\, organizations struggle to demonstrate impact\, respond to leadership questions\, and make informed decisions. \nIn Is the Data in the Room with Us? Channeling Association Data into One Place\, participants will explore why data silos exist in associations and how bringing data together without replacing existing systems can improve clarity\, collaboration\, and insight. This practical\, non-technical session focuses on aligning people and processes first\, helping teams create a shared view of their data and turn disconnected information into actionable analytics. \n  \nLearning Objectives: \nIdentify where data silos commonly exist within associations and understand how they limit reporting\, decision-making\, and efficiency. \nApply a practical framework for channeling data into one shared view\, focusing on alignment and process rather than replacing systems. \nImplement strategies to reduce manual work and duplicate effort by improving how data is collected\, shared\, and used across departments. \nApply connected data to answer leadership questions with confidence\, supporting clearer insights around events\, engagement\, and organizational impact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/is-the-data-in-the-room-with-us-channeling-association-data-into-one-place-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94036804588
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Gil26.png
ORGANIZER;CN="Gil Gonzalez":MAILTO:gil@evareg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260210T130000
DTEND;TZID=America/New_York:20260210T140000
DTSTAMP:20260211T125407Z
CREATED:20251121T181400Z
LAST-MODIFIED:20260211T125407Z
UID:10000837-1770728400-1770732000@usteducation.org
SUMMARY:Ethical AI in Action: Harnessing Artificial Intelligence Responsibly
DESCRIPTION:Course Description:  \nIn this session\, we will dive into how artificial intelligence (AI) presents both powerful opportunities and significant ethical challenges when deployed in the real world. Drawing from the insights in the Fíonta article\, we’ll explore how AI isn’t just a futuristic “take-over” scenario\, but rather a tool whose impact is shaped by the humans who build\, deploy\, and govern it. We’ll examine three core ethical fault-lines — bias encoded in data\, decisions made by “black-box” models without explainability\, and the dark side of large-scale data analytics infringing on personal privacy. Then\, we’ll shift into the positive side: how organizations can harness AI for good by embedding human judgement\, designing for transparency\, testing carefully\, and aligning AI systems with values and mission. Participants will leave with concrete take-aways to assess their own AI initiatives and steer them towards responsible\, human-centred use. \n  \nLearning Objectives: \nRecognize the key ethical risks posed by AI systems — including bias\, lack of transparency/explainability\, and invasions of privacy. \nAssess whether an AI deployment is aligned with human-centred values and organizational goals\, and identify early warning signs when it is not. \nApply a practical framework for testing\, evaluating\, and monitoring AI systems for fairness\, accountability and transparency. \nDevelop strategies for integrating human oversight and judgement into AI workflows — making sure that “smart computers” and “smart people” act in tandem. \nExplore opportunities where AI can be used ethically and responsibly to advance mission-driven outcomes\, rather than inadvertently causing harm. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ethical-ai-in-action-harnessing-artificial-intelligence-responsibly-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99994150104
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Arden25-1-1.png
ORGANIZER;CN="Arden Winner":MAILTO:awinner@fionta.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T110000
DTEND;TZID=America/New_York:20260115T120000
DTSTAMP:20260115T180105Z
CREATED:20251218T184030Z
LAST-MODIFIED:20260115T180105Z
UID:10000851-1768474800-1768478400@usteducation.org
SUMMARY:AMS Selection in 2026: What’s Changed\, What Still Matters\, and What to Do Now
DESCRIPTION:Course Description:  \nIf you’re looking at an AMS search in 2026\, you may already feel the familiar weight of remembering how difficult the last one was for you. \nThe long requirements spreadsheets.\nThe demo overload.\nToo many vendors.\nTons of jargon.\nCustomizations that seemed reasonable at the time\, but quietly created years of friction. \nThat experience still matters. But you’ll be happy to know things have changed for the better. \nThis webinar will show you what has positively shifted in AMS selection (and what hasn’t) so you can approach your next decision with clarity instead of dread. \nYes\, choosing an AMS is still a serious\, high-stakes decision\, but the process around it has evolved in meaningful ways. \nMarket dynamics have shifted. \nPlatforms have matured. \nPeer transparency is higher. \nModern evaluation tools now make it possible to reduce risk\, compress timelines\, and avoid many of the traps associations used to fall into. \nMost importantly\, we’ll focus on what to do now. How to start preparing for a 2026 AMS search in a way that’s grounded\, practical\, and far less overwhelming than it used to be. \nLooking forward to seeing you there. \n  \nLearning Objectives: \nUnderstand what has genuinely changed in the AMS landscape and why it matters for 2026. \nRecognize which hard-earned lessons from past AMS searches still apply. \nEvaluate how modern tools and increased peer transparency can reduce risk and shorten the process. \nApply a clear\, practical approach to start preparing now and without the overwhelm. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ams-selection-in-2026-whats-changed-what-still-matters-and-what-to-do-now-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91874734817
CATEGORIES:ASSOCIATIONS & NONPROFITS,Data Management,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/DavidVanessa25-2.png
ORGANIZER;CN="David Schulman":MAILTO:david@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260108T110000
DTEND;TZID=America/New_York:20260108T120000
DTSTAMP:20260109T134539Z
CREATED:20251016T152942Z
LAST-MODIFIED:20260109T134539Z
UID:10000811-1767870000-1767873600@usteducation.org
SUMMARY:Copilot vs. ChatGPT: The AI Rumble You Didn’t Know You Needed
DESCRIPTION:Course Description:  \nStep into the digital ring as we pit Microsoft Copilot against ChatGPT in the ultimate AI showdown. Who writes better emails? Who crushes code reviews? Who answers your questions without sending you down a rabbit hole of confusion? \nIn this fast-paced\, hilarious and slightly competitive session\, we’ll explore: \nWhat makes Copilot and ChatGPT actually different \nWhere each tool shines and where they miss the mark \nReal-world use cases that will change how you work \nLive demos\, laughs\, and maybe even a few mic drops \nWhether you’re in IT\, marketing\, operations\, or just AI curious\, you’ll walk away with practical tips for using both tools like a pro. \nLet’s get ready to rumble. \n  \nLearning Objectives: \nDifferentiate between Microsoft Copilot and ChatGPT in terms of functionality\, integration\, and user experience. \nEvaluate practical use cases to determine which AI tool best supports specific workflows in areas such as communication\, analysis\, and productivity. \nApply strategies and prompts to effectively leverage both Copilot and ChatGPT for improved efficiency and creativity in daily work. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/copilot-vs-chatgpt-the-ai-rumble-you-didnt-know-you-needed-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99057006390
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Business Strategy,Co-Pilot,Culture & Communication,Culture/Communication,Data Management,Data Management,MICROSOFT DYNAMICS,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Jon25-2.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251204T130000
DTEND;TZID=America/New_York:20251204T140000
DTSTAMP:20251205T073611Z
CREATED:20251024T174637Z
LAST-MODIFIED:20251205T073611Z
UID:10000816-1764853200-1764856800@usteducation.org
SUMMARY:Giving Voice: Understanding and Reporting Lobbying\, Advocacy\, and Political Activities
DESCRIPTION:Course Description:  \nWe help you navigate the complex tax and compliance rules for tax-exempt organizations engaging with the political process. This course helps differentiate between lobbying\, advocacy\, and political activities\, and details the reporting requirements and tax consequences of each. We outline specific rules for 501(c)(3) organizations\, including the no-substantial-part test and the 501(h) election\, as well as the rules for 501(c)(4)\, (5)\, and (6) organizations regarding non-deductible member dues and the proxy tax. Finally\, the course offers practical best practices and strategies for carefully tracking and reporting all political and lobbying expenditures. \n  \nLearning Objectives: \nDifferentiate between political\, lobbying\, and advocacy activities. \nExplain the tax reporting requirements and implications of engaging in political activities for various 501(c) entities. \nCompare and contrast lobbying rules and limitations for 501(c)(3) organizations with those for 501(c)(4)\, (5)\, and (6) organizations. \nApply best practices and strategies to accurately track\, document\, and report lobbying and political expenditures in compliance with IRS regulations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/giving-voice-understanding-and-reporting-lobbying-advocacy-and-political-activities-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96136339580
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/AndrewCalvin25-AW.png
ORGANIZER;CN="Andrew Hassler%2C CPA":MAILTO:ahassler@johnsonlambert.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251204T110000
DTEND;TZID=America/New_York:20251204T120000
DTSTAMP:20251205T073614Z
CREATED:20251111T195650Z
LAST-MODIFIED:20251205T073614Z
UID:10000827-1764846000-1764849600@usteducation.org
SUMMARY:Responsible AI: From Guidelines to Policies
DESCRIPTION:Course Description:  \nAI can boost productivity\, automate tasks\, make judgments\, and develop strategies. As a result\, the pressure on finance teams—and the organizations they serve—to embrace it is growing stronger every day. This session presents best practices and lessons learned for using AI responsibly. We will review the core concepts of AI—’machine learning\,’ ‘reasoning models\,’ and ‘AI agents’—and then focus on data privacy\, ethics\, and the development of guidelines and policies to govern the use of these technologies within an organization. \n  \nLearning Objectives: \nExplain core AI concepts\, including machine learning\, reasoning models\, and AI agents\, and their relevance to financial and organizational workflows. \nEvaluate ethical and privacy considerations when implementing AI tools in finance and membership operations. \nDevelop practical AI governance frameworks and policies that align with organizational values and compliance requirements. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/responsible-ai-from-guidelines-to-policies-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99343237382
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Edwin25-AW.png
ORGANIZER;CN="Edwin Harvey%2C PhD":MAILTO:edwin.harvey@yptc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T110000
DTEND;TZID=America/New_York:20251111T120000
DTSTAMP:20251112T134051Z
CREATED:20251030T174902Z
LAST-MODIFIED:20251112T134051Z
UID:10000819-1762858800-1762862400@usteducation.org
SUMMARY:AI Isn’t Built for AMS Selection Decisions. Here’s Why (and What Works Instead)
DESCRIPTION:Course Description:  \nThere are some things AI can do\, and other things…not so much.  AI can draft RFPs\, summarize demos\, and analyze notes\, but it can’t understand your members\, your workflows\, or your culture well enough to pick a new AMS for you. In this session\, we’ll separate where AI helps from where human judgment is non-negotiable. \nYou’ll learn a modern\, practical approach to AMS selection that leads with strategy (not feature lists)\, compares vendors apples-to-apples\, and earns real buy-in across teams and leadership. We’ll also show how to blend research and expertise so you make a confident decision that works for staff\, members\, and the next 3–5 years. \n  \nLearning Objectives: \nDesign AMS selection criteria aligned to organizational strategy\, member outcomes\, and critical staff workflows\, not just feature checklists. \nApply a “fit over popularity” evaluation framework to separate real requirements from market hype and shiny objects. \nIdentify the right stakeholders (executive sponsor\, project lead\, cross-functional SMEs\, key volunteers) and define clear roles and decision rights. \nDevelop a post-selection plan that favors configuration over heavy customization and addresses adoption\, training\, and roadmap milestones beyond go-live. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-isnt-built-for-ams-selection-decisions-heres-why-and-what-works-instead-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99491142216
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Cybersecurity,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/VanessaDavid25-1.png
ORGANIZER;CN="Vanessa Dennison":MAILTO:vanessa@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T110000
DTEND;TZID=America/New_York:20251105T120000
DTSTAMP:20251106T132414Z
CREATED:20251015T190643Z
LAST-MODIFIED:20251106T132414Z
UID:10000808-1762340400-1762344000@usteducation.org
SUMMARY:The 3 Shifts of AI for Associations
DESCRIPTION:Course Description:  \nAI is reshaping how associations discover solutions\, engage members\, and deliver value. Yet most leaders are still asking where to start. \nIn this fast-moving and thought-provoking session\, Sandra Nam introduces The 3 Shifts of AI for Associations\, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery\, content to conversations\, and transactions to trusted agents\, you will learn how to navigate these changes with confidence and vision. \nDrawing on real examples from across the industry\, Sandra connects innovation\, leadership\, and practical next steps that any association can take now\, without the need for technical expertise. \nWhat you will learn: \n1. How to recognize and lead the three major AI shifts affecting associations \n2. Ways to apply AI to strengthen engagement\, sponsorship\, and member value \n4. A roadmap for evaluating\, experimenting with\, and communicating AI initiatives within your organization \nJoin this session to cut through the noise\, understand what is coming next\, and gain the insight to lead your association’s AI journey with clarity and purpose. \n  \nLearning Objectives: \nExplain the three major shifts in how AI is transforming associations and their approach to member and industry engagement. \nIdentify practical applications of AI that strengthen discovery\, communication\, and sponsorship opportunities within associations. \nDevelop confidence to begin experimenting with AI in ways that align with their association’s mission\, culture\, and capacity for innovation. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-3-shifts-of-ai-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92843784127
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Sandra25-1.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T130000
DTEND;TZID=America/New_York:20250625T140000
DTSTAMP:20250626T130626Z
CREATED:20250612T180307Z
LAST-MODIFIED:20250626T130626Z
UID:10000723-1750856400-1750860000@usteducation.org
SUMMARY:How to Pick the Right AMS: 5 Secrets to Make Your Search Easy\, Fast\, and Stress-Free
DESCRIPTION:Course Description:  \nWhen the words “We need a new AMS” send a wave of anxiety through your office\, it’s important to know where and how to start your search. \nIn this session\, we will guide you through 5 proven strategies that will strip away confusion and put you firmly in control of the process. You’ll leave with an easy-to-implement checklist that everyone from front-line staff to the board can understand\, and you’ll discover how to focus only on the requirements that truly matter\, shaving weeks off your timeline while protecting your sanity. \nIt’s a new world of tech right now\, so don’t go on an AMS selection journey without the most recent insights from veteran industry experts. \n  \nLearning Objectives: \nPrioritize system requirements by distinguishing essential needs from “nice-to-haves” to support member value and operational efficiency. You’ll learn a clear method for ranking requirements so the team focuses on what truly drives member value and operational efficiency—not on flashy extras. \nEvaluate vendor communications and cut through demo hype. You’ll be able to spot red-flag claims\, ask the right questions\, and judge whether a platform can handle your trickiest workflows. \nSynthesize diverse staff opinions into decisive\, data-backed choices. You’ll discover a simple framework to gather feedback and convert it into consensus without endless meetings. \nPlan stakeholder engagement strategies—and keep projects on track. You’ll understand when and how to involve executives\, power users\, and light users so there are no last-minute objections and the selection stays on schedule. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-pick-the-right-ams-5-secrets-to-make-your-search-easy-fast-and-stress-free/
LOCATION:zoom.us/j/97432322303
CATEGORIES:Association IT,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/DavidVanessa25-1.png
ORGANIZER;CN="David Schulman":MAILTO:david@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T130000
DTEND;TZID=America/New_York:20250305T140000
DTSTAMP:20250306T145332Z
CREATED:20250114T140212Z
LAST-MODIFIED:20250306T145332Z
UID:10000666-1741179600-1741183200@usteducation.org
SUMMARY:Master Employee Onboarding with Thoughtful IT: Top 7 Tips
DESCRIPTION:COURSE DESCRIPTION: \nOne of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. \nAfter providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain\, mastering this process becomes mission-critical. \nTo help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience. \n  \nLEARNING OBJECTIVES: \nIT’s critical role in a positive on-boarding experience \nBest practices to maximize productivity\, engagement\, and security \nEquipment recommendations to empower hybrid and remote workers \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/master-employee-onboarding-with-thoughtful-it-top-7-tips/
LOCATION:zoom.us/j/95603236537
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250123T130000
DTEND;TZID=America/New_York:20250123T140000
DTSTAMP:20250124T215829Z
CREATED:20241213T180213Z
LAST-MODIFIED:20250124T215829Z
UID:10000656-1737637200-1737640800@usteducation.org
SUMMARY:Get Ready to Move...Your Data
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \nCourse Description:  \nWhat’s the worst part of moving to a new house? If you answered packing\, you are definitely not alone. The prep\, the wrapping\, the boxing: it can all be so incredibly tedious. And yet\, if you prepare to pack – get rid of what you don’t need\, organize what you do – your move will be more successful. \nMoving data from one Constituent Relationship Management (CRM) solution to another is the same. Cleaning\, sorting\, and organizing your data well prior to a data migration can save you time and money. Better\, your implementation will be more successful. \nThe ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. In fact\, it may be just about now! \n  \nLearning Objectives: \nImplement high-value activities that can be managed internally to prepare your data for migration\, including deduplication\, address verification\, code table cleanup\, name parsing\, and more. \nLeverage common tools that you may already have to help automate some of the process. \nIdentify common pitfalls in the data cleanup process and find out how to avoid them. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/get-ready-to-move-your-data/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jenifer24-1.png
ORGANIZER;CN="Jenifer Alonzo":MAILTO:jalonzo@fionta.com
LOCATION:https://usteducation.org/event/get-ready-to-move-your-data/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T110000
DTEND;TZID=America/New_York:20241113T120000
DTSTAMP:20241114T180455Z
CREATED:20241004T121446Z
LAST-MODIFIED:20241114T180455Z
UID:10000629-1731495600-1731499200@usteducation.org
SUMMARY:Analysis That Moves the Needle
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s business landscape\, data-informed decision-making has become the cornerstone of success. For association executives\, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. In this session we’ll discuss the top 5 analyses to cut to focus on for maximum results. \nIn this session we’ll dive into:\n• Churn Analysis\n• Engagement Scoring\n• Program Performance Analysis\n• Predictive Analytics\n• Member Satisfaction \nWe will identify the critical data points and the best ways to execute these analyses and interpret results\, using examples from associations like yours. \nThis will help make data work for you. Arm yourself with the knowledge and confidence to transform your association through analysis that truly moves the needle. \n  \nLEARNING OBJECTIVES: \nAnalyze data to measure and improve operational performance across key areas like churn\, engagement\, and program effectiveness. \nOptimize resources by identifying the most impactful analyses for strategic decisions and operational improvement. \nApply a top-down approach\, working down from organizational strategy to departmental tactics\, to achieve maximum results. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/analysis-that-moves-the-needle/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Bill24-1.png
LOCATION:https://usteducation.org/event/analysis-that-moves-the-needle/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185344Z
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185710Z
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240730T130000
DTEND;TZID=America/New_York:20240730T140000
DTSTAMP:20240730T192730Z
CREATED:20240701T195708Z
LAST-MODIFIED:20240730T192730Z
UID:10000595-1722344400-1722348000@usteducation.org
SUMMARY:Top 5 Tips to Preparing for a Data Clean-Up Project
DESCRIPTION:COURSE DESCRIPTION: \nData clean-up has the dubious honor of being both a vital strategic initiative and the project most likely to be postponed\, reprioritized\, or tabled. Competing priorities and limited resources do not have to stop you from tackling the challenge of data hygiene. Join us as we share 5 best practices on how to prepare for a data clean-up project so that you can better position yourself and your organization for success. \n  \nLEARNING OBJECTIVES: \n-Achieve a better understanding of the WHAT\, WHY\, WHEN\, WHERE\, and HOW of data clean-up.\n-Learn how to calculate the financial costs of dirty data\n-Walk away with best practices\, tips\, and resources to better take a course of action amongst your organization to start your data hygiene journey. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/top-5-tips-to-preparing-for-a-data-clean-up-project/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/Sidney24.png
ORGANIZER;CN="Sidney Galati":MAILTO:sgalati@associationtrends.com
LOCATION:https://usteducation.org/event/top-5-tips-to-preparing-for-a-data-clean-up-project/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T110000
DTEND;TZID=America/New_York:20240306T120000
DTSTAMP:20240425T142043Z
CREATED:20240105T205546Z
LAST-MODIFIED:20240425T142043Z
UID:10000524-1709722800-1709726400@usteducation.org
SUMMARY:Master Employee Onboarding with Thoughtful IT: Top 7 Tips
DESCRIPTION:COURSE DESCRIPTION: \nOne of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. \nAfter providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain\, mastering this process becomes mission-critical. \nTo help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience. \n  \nLEARNING OBJECTIVES: \n\nIT’s critical role in a positive on-boarding experience\nBest practices to maximize productivity\, engagement\, and security\nEquipment recommendations to empower hybrid and remote workers\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w504-master-employee-onboarding-with-thoughtful-it-top-7-tips/
LOCATION:https://zoom.us/j/92982579618
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T110000
DTEND;TZID=America/New_York:20240214T120000
DTSTAMP:20240422T160859Z
CREATED:20230608T190723Z
LAST-MODIFIED:20240422T160859Z
UID:10000442-1707908400-1707912000@usteducation.org
SUMMARY:Beyond Tradition: Association Transformation into Media Empires
DESCRIPTION:COURSE DESCRIPTION: \nIn the rapidly evolving digital landscape\, the lines between different sectors are blurring. Today\, associations are no longer just conveners; they have the potential to become media empires themselves. “Beyond Tradition: Association Transformation into Media Empires” is a dynamic and insightful webinar that will explore this shift in roles. This session will elucidate how associations can harness their unique expertise\, expansive networks\, and captivating narratives to transform into influential media entities. Join us as we journey through this transformation\, spotlighting the opportunities that lie ahead and the strategies to capitalize on them. Uncover the future of associations\, a future where you are the media mogul. \n  \nLEARNING OBJECTIVES: \n\nUnearth the potential of associations in becoming influential media entities: Understand how your unique knowledge\, vast networks\, and compelling stories can be leveraged to drive impactful narratives and shape public discourse.\nExplore key strategies for transformation: Learn the steps and best practices to transition your association from a traditional convener to a dynamic\, content-producing powerhouse.\nDiscover the opportunities this shift presents: Identify the potential benefits and challenges of such a transformation\, from increased reach and engagement to new revenue streams\, while learning how to navigate potential obstacles.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b192-beyond-tradition-association-transformation-into-media-empires/
LOCATION:https://zoom.us/j/98588079528
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240208T150000
DTEND;TZID=America/New_York:20240208T160000
DTSTAMP:20240531T205416Z
CREATED:20231205T193706Z
LAST-MODIFIED:20240531T205416Z
UID:10000495-1707404400-1707408000@usteducation.org
SUMMARY:Zero-Based Budgeting: An Approach for 21st Century Financial Management
DESCRIPTION:COURSE DESCRIPTION: \nCongratulations! Your association is opening in 2024. What will it cost to operate it? Where will its revenue come from? What will its impact be? This hands-on session will adapt a process called “zero-based budgeting\,” first introduced in the 1970s\, as a possible way to drive your organization’s growth in the 2020s. \n  \nLEARNING OBJECTIVES: \n\nLearn the strategies of zero-based budgeting as a way to begin fiscal year budgeting.\nPractice implementing zero-based budgeting strategies in sample scenarios.\nDiscuss the steps needed to consider financial planning based on future needs\, not current realities.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w484-zero-based-budgeting-an-approach-for-21st-century-financial-management/
LOCATION:https://zoom.us/j/92458736774
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Data Management,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Lawrence24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240118T110000
DTEND;TZID=America/New_York:20240118T120000
DTSTAMP:20240531T204646Z
CREATED:20240105T181233Z
LAST-MODIFIED:20240531T204646Z
UID:10000515-1705575600-1705579200@usteducation.org
SUMMARY:Maximizing the Power of Google Analytics 4: A Marketer's Guide
DESCRIPTION:COURSE DESCRIPTION: \nWith the launch of Google Analytics 4\, marketers now have more powerful and detailed data tracking and measurement capabilities to better understand their audiences\, campaigns\, and conversions. In this webinar\, our team of experts will guide you through the new dashboard interface and provide key insights into how you can maximize the potential of Google Analytics 4 for your association. \n  \nLEARNING OBJECTIVES: \n– Understand the key differences between Google Analytics 4 and the previous version\, and how they impact your data tracking and measurement strategies.\n– Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance.\n– Master advanced techniques for setting up and optimizing your data tracking in Google Analytics 4 to track conversions and attribution more effectively. \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w491-maximizing-the-power-of-google-analytics-4-a-marketers-guide/
LOCATION:https://zoom.us/j/92256340172
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jon24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240117T130000
DTEND;TZID=America/New_York:20240117T140000
DTSTAMP:20240531T204653Z
CREATED:20240105T172135Z
LAST-MODIFIED:20240531T204653Z
UID:10000514-1705496400-1705500000@usteducation.org
SUMMARY:Cheap Mobile Community Platforms and Business Process Automation for Small Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this session we will learn how modern small associations are automating hours upon hours of manual tedious work on the cheap by looking at real life examples. Then will take a look under the hood of process automation with Zapier and spinning up an online community with Taptiq in a matter of minutes.  Will also learn about other automation and community platforms out there. \n  \nLEARNING OBJECTIVES: \n– See real life examples of how small associations automate their processes and free up their staff to service their members and focus on more valuable and creative tasks.\n– Learn how to automate time consuming manual tasks across a variety of systems (AMS\, LMS\, CMS\, CRM\, Email\, Community\, O365\, etc) with Zapier\n– Learn how to spin up a fully functional mobile-first community for your members for the price of a dinner at the Olive Garden \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w490-cheap-mobile-community-platforms-and-business-process-automation-for-small-associations/
LOCATION:https://zoom.us/j/94181850896
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Michael24-1.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240111T150000
DTEND;TZID=America/New_York:20240111T160000
DTSTAMP:20240531T204659Z
CREATED:20231205T191938Z
LAST-MODIFIED:20240531T204659Z
UID:10000492-1704985200-1704988800@usteducation.org
SUMMARY:Tech Change - Can Do You Good!
DESCRIPTION:COURSE DESCRIPTION: \nWhen implementing a new technology\, many organizations will struggle getting staff to adopt the tool into their daily work. If you’re about to embark on implementing a new tool or are struggling with adoption for an existing tool\, this session we’ll look at some strategies to help you overcome those challenges. \n  \nLEARNING OBJECTIVES: \n•  Learn the best strategies for getting staff to adopt a new technology \n•  Learn how to develop and accelerate adoption of new technologies\n•  Learn how to make technology implementations successful with expert insights \n•  Learn how to unleash the hidden potential of your teams with effective change management strategies
URL:https://usteducation.org/event/w475-tech-change-can-do-you-good/
LOCATION:https://zoom.us/j/95976022653
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Justin24-3.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
END:VCALENDAR