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DTSTART;TZID=America/New_York:20260325T110000
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DTSTAMP:20260419T231407
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UID:10000885-1774436400-1774440000@usteducation.org
SUMMARY:Accessibility Isn’t Compliance — It’s a Revenue Engine: How Frictionless Digital Experiences Drive ROI\, SEO\, and Generational Growth
DESCRIPTION:Course Description:\nMost organizations treat digital accessibility as a compliance requirement. The smart ones treat it as a growth strategy. In this conversation\, we explore how frictionless digital experiences increase engagement\, improve SEO and generative AI visibility\, attract younger members\, and extend the lifetime value of Baby Boomers — turning accessibility into measurable ROI.\n \nLearning Objectives:\nReframe digital accessibility as a revenue and growth strategy—not just compliance \n  \nExplain the curb cut effect and how inclusive design benefits all users \n  \n\nIdentify how reducing digital friction increases engagement\, conversions\, and ROI \n  \nConnect accessibility improvements to stronger SEO and generative AI visibility \n  \nRecognize how accessibility attracts younger audiences while extending the lifetime value of Baby Boomers \n  \nOutline practical first steps for audits\, remediation\, and continuous digital improvement \n  \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/accessibility-isnt-compliance-its-a-revenue-engine-how-frictionless-digital-experiences-drive-roi-seo-and-generational-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94954872408
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/03/Mark-26.png
ORGANIZER;CN="Mark Wallach%2C MBA":MAILTO:mark@engagementmobile.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260319T110000
DTEND;TZID=America/New_York:20260319T120000
DTSTAMP:20260419T231407
CREATED:20260209T022951Z
LAST-MODIFIED:20260320T132606Z
UID:10000869-1773918000-1773921600@usteducation.org
SUMMARY:Why Cookie Compliance Is No Longer “Just a European Issue”
DESCRIPTION:Course Description:  \nCookie compliance is often still treated by US organizations as a European concern\, but that mindset no longer reflects how digital audiences\, privacy expectations\, and regulation operate today. This webinar explores why cookie compliance matters for US association websites — particularly those serving multi-state or international audiences — and where many current consent implementations fall down. We’ll share practical examples of common issues\, outline modern best practice\, and discuss how to improve consent in a way that builds user trust and reduces unnecessary risk\, without adding complexity. Designed for digital\, marketing\, and governance teams\, the session helps clarify where your current approach may be exposing you and what’s worth prioritizing next. \n  \nLearning Objectives: \nExplain why cookie compliance is now a relevant issue for US association websites — not just European ones \nIdentify common cookie consent mistakes we see across US-based organizations\, and why they fall short of current standards \nDescribe what “good” cookie consent looks like today in terms of user expectations and risk reduction \nApply best practices for cookie consent that meet user expectations and reduce organizational risk \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/why-cookie-compliance-is-no-longer-just-a-european-issue-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99138035983
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Cybersecurity,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/RobChris26-1.png
ORGANIZER;CN="Rob Kaighn":MAILTO:rob.kaighn@cantarus.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T130000
DTEND;TZID=America/New_York:20260311T140000
DTSTAMP:20260419T231407
CREATED:20260223T193000Z
LAST-MODIFIED:20260312T113944Z
UID:10000880-1773234000-1773237600@usteducation.org
SUMMARY:More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win
DESCRIPTION:Course Description:  \nRestaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors.  \nSo\, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality? \nJoin us as we explore how to transform your website into a strategic asset\, rather than a catch-all repository\, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders. \nWalk away with actionable tools\, including a RACI Matrix\, practical governance frameworks\, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership\, aligns competing priorities\, advances your mission\, and increases member engagement. \n  \nLearning Objectives: \nDevelop a strategic plan to manage your association’s website\, ensuring it delivers member value and maximizes the organization’s investment. \nImplement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals. \nDesign and execute a sustainable approach to content creation and website operations that fosters team confidence\, reduces stress\, and keeps staff focused on delivering value. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/more-than-meh-how-web-governance-turns-website-management-into-a-strategic-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99266671946
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ray26.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T110000
DTEND;TZID=America/New_York:20260115T120000
DTSTAMP:20260419T231407
CREATED:20251218T184030Z
LAST-MODIFIED:20260115T180105Z
UID:10000851-1768474800-1768478400@usteducation.org
SUMMARY:AMS Selection in 2026: What’s Changed\, What Still Matters\, and What to Do Now
DESCRIPTION:Course Description:  \nIf you’re looking at an AMS search in 2026\, you may already feel the familiar weight of remembering how difficult the last one was for you. \nThe long requirements spreadsheets.\nThe demo overload.\nToo many vendors.\nTons of jargon.\nCustomizations that seemed reasonable at the time\, but quietly created years of friction. \nThat experience still matters. But you’ll be happy to know things have changed for the better. \nThis webinar will show you what has positively shifted in AMS selection (and what hasn’t) so you can approach your next decision with clarity instead of dread. \nYes\, choosing an AMS is still a serious\, high-stakes decision\, but the process around it has evolved in meaningful ways. \nMarket dynamics have shifted. \nPlatforms have matured. \nPeer transparency is higher. \nModern evaluation tools now make it possible to reduce risk\, compress timelines\, and avoid many of the traps associations used to fall into. \nMost importantly\, we’ll focus on what to do now. How to start preparing for a 2026 AMS search in a way that’s grounded\, practical\, and far less overwhelming than it used to be. \nLooking forward to seeing you there. \n  \nLearning Objectives: \nUnderstand what has genuinely changed in the AMS landscape and why it matters for 2026. \nRecognize which hard-earned lessons from past AMS searches still apply. \nEvaluate how modern tools and increased peer transparency can reduce risk and shorten the process. \nApply a clear\, practical approach to start preparing now and without the overwhelm. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ams-selection-in-2026-whats-changed-what-still-matters-and-what-to-do-now-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91874734817
CATEGORIES:ASSOCIATIONS & NONPROFITS,Data Management,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/DavidVanessa25-2.png
ORGANIZER;CN="David Schulman":MAILTO:david@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T110000
DTEND;TZID=America/New_York:20221004T120000
DTSTAMP:20260419T231407
CREATED:20220804T151617Z
LAST-MODIFIED:20240531T204432Z
UID:10000136-1664881200-1664884800@usteducation.org
SUMMARY:Modern eCommerce Guide: Boosting Member Engagement
DESCRIPTION:For decades\, AMS systems have focused on usability of association staff first\, leading to less-than-desirable member experiences. Meanwhile\, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern\, integrated approach to eCommerce for selling membership\, publications\, registrations\, donations\, and products? \n  \nLEARNING OBJECTIVES \n\nUnderstand the evolution of modern eCommerce and compare to AMS commerce\nSee real world examples of the shopping cart experience and the features available to associations\nLearn how eCommerce can connect within your ecosystem of software
URL:https://usteducation.org/event/modern-ecommerce-guide-boosting-member-engagement/
LOCATION:https://zoom.us/j/97639723150
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing/Member Engagement,Non-Dues Revenue,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W306WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220831T150000
DTEND;TZID=America/New_York:20220831T163000
DTSTAMP:20260419T231407
CREATED:20220526T142852Z
LAST-MODIFIED:20231013T171436Z
UID:10000113-1661958000-1661963400@usteducation.org
SUMMARY:Branding & User Experience Best Practices | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast  \nMany associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members\, which ultimately hurts conversions. During this webinar\, we’re going to help you solve that problem. We will cover how user experience and brand come together as one and how that can help you differentiate. \n  \nLearning Objectives \n\nLearn how UX and Brand have merged\nLearn how to differentiate in your digital universe\nLearn why UX should be part of your association’s culture\nLearn best-in-class examples
URL:https://usteducation.org/event/branding-user-experience-best-practices-key-tips/
LOCATION:https://zoom.us/j/96642326346
CATEGORIES:Association IT,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W256.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T130000
DTEND;TZID=America/New_York:20220628T143000
DTSTAMP:20260419T231407
CREATED:20220518T144331Z
LAST-MODIFIED:20240531T204811Z
UID:10000088-1656421200-1656426600@usteducation.org
SUMMARY:How to Deliver the Best E-commerce Experience for Associations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAssociations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon\, Google\, Target\, etc.  A common struggle is how to deliver that kind of experience\, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user. \nLEARNING OBJECTIVES\n\n\nComparing Best-in-Class e-commerce Experiences to Associations\nLooking at your Membership Model to support great e-commerce and innovation\nTechnicalities in how to build your commerce site
URL:https://usteducation.org/event/how-to-deliver-the-best-e-commerce-experience-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W255website.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220524T130000
DTEND;TZID=America/New_York:20220524T143000
DTSTAMP:20260419T231407
CREATED:20220517T162201Z
LAST-MODIFIED:20240531T204841Z
UID:10000085-1653397200-1653402600@usteducation.org
SUMMARY:How To Create Engaging Video Content
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nThis webinar will reveal the key industry insights we’ve learned while designing\, creating and executing an association docuseries content model. Join WorkerBee.TV President Dan Stevens and learn how docuseries. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn how to increases your association’s recruitment\, retention and revenue\nPositions your association and members as leaders in your industry\nCaptures your association younger\, fresh-to-the-industry audiences
URL:https://usteducation.org/event/how-to-create-engaging-video-content/
LOCATION:https://us02web.zoom.us/j/87881506988?pwd=bzBYWnZSRFFSTFZ3U3dUUk4zNVN3Zz09
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W270.website.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
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