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DTSTART;TZID=America/New_York:20260430T110000
DTEND;TZID=America/New_York:20260430T120000
DTSTAMP:20260517T120915
CREATED:20260406T180710Z
LAST-MODIFIED:20260501T144130Z
UID:10000890-1777546800-1777550400@usteducation.org
SUMMARY:Foundations of Effective Advocacy for Associations
DESCRIPTION:Course Description:  \nThis session provides association professionals with a practical foundation in public policy advocacy. Presenters will walk through the essential tools in the advocacy toolbox\, from direct lobbying and grassroots member mobilization to grasstops engagement\, coalition building\, and fly-ins\, offering actionable strategies for organizations of any size. The session also covers how to navigate Congress and federal agencies effectively\, understand compliance and ethics requirements\, and engage boards and members to build lasting organizational support for advocacy. \n  \nLearning Objectives: \nIdentify the core tools in an advocacy program\, including direct lobbying\, grassroots and grasstops strategies\, coalitions\, and fly-ins\, and understand when and how to deploy each one effectively.\n \nUnderstand how to navigate the legislative and regulatory landscape\, including Congress’s committee structure\, the federal rulemaking process\, and compliance and ethics requirements for lobbying.\n \nLearn practical strategies for mobilizing association members and leaders as effective advocates\, from grassroots campaigns and social media engagement to cultivating grasstops relationships with policymakers.\n \nRecognize the value of advocacy coalitions for amplifying your organization’s voice and stretching limited resources around shared policy priorities.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/foundations-of-effective-advocacy-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93860999738
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Kyle26.png
ORGANIZER;CN="Kyle Hayes":MAILTO:khayes@asaecenter.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T140000
DTSTAMP:20260517T120915
CREATED:20260227T163806Z
LAST-MODIFIED:20260302T182317Z
UID:10000881-1773752400-1773756000@usteducation.org
SUMMARY:A Check-in on the Current Political Landscape’s Impact on Associations
DESCRIPTION:Course Description:  \nWe are now well into the current political landscape\, where executive orders and legislation continue to drastically affect the landscape that associations operate in. While some early concerns have been erased\, others have turned into real operational shifts. In this second\, off-the-record check-in\, Matrix Group CEO Joanna Pineda will facilitate a candid discussion with association executives across industries. Panelists will share what they are seeing as executive orders and legislation impact funding\, membership\, events\, and even the WHY of organizations. \nThey’ll discuss: \nThe ongoing impact of executive orders \nThe impact of funding legislation on their operations and the agencies they work with \nThe impact of recent policy shifts on membership and event registrations \nThe broader impact on specific industries and professions \nHow members are responding as policies take hold \nWhere associations are finding clarity\, and where they are still navigating gray areas \nWhen they are choosing to engage publicly\, and when are they opting for a quieter approach \nHow they are adjusting their advocacy to achieve wins for their sectors \nShort-term adjustments vs. long-term shifts \nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience. This session will NOT be recorded and AI notetakers will not be admitted to allow for an open conversation. \n  \nLearning Objectives: \nAnalyze how association leaders are assessing the impact of the current policy environment \nIdentify strategies peers are using to respond as policy changes move from announcement to reality.   \nApply new perspectives and questions to bring back to your leadership team and Board
URL:https://usteducation.org/event/a-check-in-on-the-current-political-landscapes-impact-on-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97494492284
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/JoannaDavidChrisMark26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T150000
DTSTAMP:20260517T120915
CREATED:20250818T163018Z
LAST-MODIFIED:20251103T172906Z
UID:10000773-1762768800-1762786800@usteducation.org
SUMMARY:Virtual Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology
URL:https://usteducation.org/event/virtual-registration-for-fall-symposium-2025/
LOCATION:zoom.us/j/91226088334
CATEGORIES:Advocacy,Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240110T130000
DTEND;TZID=America/New_York:20240110T140000
DTSTAMP:20260517T120915
CREATED:20230830T203412Z
LAST-MODIFIED:20240305T181816Z
UID:10000468-1704891600-1704895200@usteducation.org
SUMMARY:W472: Measure What Matters: Diversity\, Equity\, Inclusion\, Accessibility and Belonging (DEIAB)
DESCRIPTION:COURSE DESCRIPTION: \nWhen it comes to measuring success in the realm of diversity\, equity\, inclusion\, accessibility\, and belonging (DEIAB)\, it’s important to “measure what matters.” Organizations can use a variety of metrics to track progress\, such as employee engagement surveys\, demographic data\, and retention rates. However\, there are also significant obstacles to accurately measuring DEIAB success\, including unconscious biases and resistance to change. To make meaningful progress\, it’s crucial to identify these roadblocks and develop practical action plans that prioritize DEIAB initiatives. By taking a learning approach and continually reevaluating metrics and strategies\, organizations can create a culture of inclusivity and support that benefits all team members. \n  \nLEARNING OBJECTIVES: \n\n– Understand what success looks like in terms of DEIAB initiatives\n– Explore metrics organizations use to measure DEIAB success\n– Identify key obstacles in DEIAB success measurement and best practices for moving forward with practical action plan to make meaningful progress
URL:https://usteducation.org/event/w472-measure-what-matters-diversity-equity-inclusion-accessibility-and-belonging-deiab/
LOCATION:https://zoom.us/j/94798742428
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS,Culture/Communication,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Tim24-1.png
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