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X-WR-CALDESC:Events for UST Education
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DTSTART;TZID=America/New_York:20220602T110000
DTEND;TZID=America/New_York:20220602T123000
DTSTAMP:20260405T213011
CREATED:20220518T153058Z
LAST-MODIFIED:20240531T204818Z
UID:10000089-1654167600-1654173000@usteducation.org
SUMMARY:The Digital Ecosystem Approach: How It’s Shaping The Future For Associations
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nOur ever-evolving modern world presents many unique challenges to associations and member management. But in a world of change\, meeting and exceeding members’ expectations remains a top priority and leveraging best-in-class technology positions your association for success.  \nTo achieve member satisfaction\, associations must evolve their everyday tools by selecting software that integrates so they can leverage member data and track member engagement in real-time. When tools and technology are able to communicate and interact with one another\, it creates a digital ecosystem.  \nThe digital ecosystem approach is the way of the future – and the present. It provides freedom and flexibility to choose tools and technology that work best for your association while facilitating a centralized hub for member data. In this webinar\, Wicket Co-founder and CEO\, Jeff Horne dives into this topic in more detail and provides practical examples so you can feel confident as you begin to form your digital ecosystem.
URL:https://usteducation.org/event/the-digital-ecosystem-approach-how-its-shaping-the-future-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W294.website-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220608T110000
DTEND;TZID=America/New_York:20220608T123000
DTSTAMP:20260405T213011
CREATED:20220524T222120Z
LAST-MODIFIED:20240531T204330Z
UID:10000098-1654686000-1654691400@usteducation.org
SUMMARY:Best Practices for Using a Open Source Knowledge Base System
DESCRIPTION:For a long time now with associations the narrative has centered around: Bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. When associations define all their content sources as one knowledge-base\, the impact can be profound. Their audiences will understand that they are the global information resource and look to them for learning\, community\, and leadership. \nLEARNING OBJECTIVES\n\n\nHow your AMS\, LMS\, CMS\, videos\, podcasts\, journal/magazine articles\, job board\, etc. form your knowledge-base\, and that’s a good thing!\nExplore how the normalization of content and taxonomy — manually or using AI processes — prevents ‘lost in translation’ member (and prospective member!) experiences.\nLet your systems do what they do best while consumers of their respective knowledge enjoy an aggregated and consistent content discovery experience.
URL:https://usteducation.org/event/best-practices-for-using-a-open-source-knowledge-base-system/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W292.site_.png
ORGANIZER;CN="Johnny Clayton":MAILTO:johnny@fusesearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T110000
DTEND;TZID=America/New_York:20220614T123000
DTSTAMP:20260405T213011
CREATED:20220525T180411Z
LAST-MODIFIED:20231013T165124Z
UID:10000100-1655204400-1655209800@usteducation.org
SUMMARY:Best Marketing Automation Strategy | Automation Best Practices
DESCRIPTION:View Recorded Webinar\nListen to the Podcast\nCorrelation doesn’t always equal causation\, however\, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.\n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn if more marketing tools lead to better results\nLearn the top five things you should consider when picking a Marketing Automation Platform\nLearn a few things industry leaders excel at that laggards don’t
URL:https://usteducation.org/event/best-marketing-automation-strategy-automation-best-practices/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W232.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T130000
DTEND;TZID=America/New_York:20220615T143000
DTSTAMP:20260405T213011
CREATED:20220525T192522Z
LAST-MODIFIED:20231013T165158Z
UID:10000101-1655298000-1655303400@usteducation.org
SUMMARY:What Are the Benefits of User Generated Content
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nHighly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That’s where member-created content comes in. Members are often an untapped resource of knowledge\, ideas\, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility\, but with the appropriate strategy\, member-created content can increase member engagement through elevated experiences and building stronger connections that last. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nHow to utilize your member content to your advantage\nHow to engage with members socially to create deeper connections\nUnderstand member personas and how to engage with different groups
URL:https://usteducation.org/event/what-are-the-benefits-of-user-generated-content/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T130000
DTEND;TZID=America/New_York:20220628T143000
DTSTAMP:20260405T213011
CREATED:20220518T144331Z
LAST-MODIFIED:20240531T204811Z
UID:10000088-1656421200-1656426600@usteducation.org
SUMMARY:How to Deliver the Best E-commerce Experience for Associations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAssociations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon\, Google\, Target\, etc.  A common struggle is how to deliver that kind of experience\, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user. \nLEARNING OBJECTIVES\n\n\nComparing Best-in-Class e-commerce Experiences to Associations\nLooking at your Membership Model to support great e-commerce and innovation\nTechnicalities in how to build your commerce site
URL:https://usteducation.org/event/how-to-deliver-the-best-e-commerce-experience-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W255website.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220629T110000
DTEND;TZID=America/New_York:20220629T123000
DTSTAMP:20260405T213011
CREATED:20220629T150023Z
LAST-MODIFIED:20240531T204756Z
UID:10000122-1656500400-1656505800@usteducation.org
SUMMARY:Hold Them Or Fold Them: What’s Your Member Engagement?
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nShould membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly\, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand how ROE (Return on Engagement) can be calculated\nMetrics that can demonstrate escalating levels of engagement\nBuilding an organization-wide framework using engagement metrics as part of larger feedback mechanisms
URL:https://usteducation.org/event/hold-them-or-fold-them-whats-your-member-engagement/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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