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DTSTART;TZID=America/New_York:20260303T130000
DTEND;TZID=America/New_York:20260303T140000
DTSTAMP:20260414T152034
CREATED:20251212T162732Z
LAST-MODIFIED:20260304T115405Z
UID:10000840-1772542800-1772546400@usteducation.org
SUMMARY:Strategy: Crafting the Right Strategy Based on Purpose and Core Values
DESCRIPTION:Course Description:  \nStrategy is about strong topline revenue growth. \nCan you state your firm’s strategy simply – and is it driving sustainable growth in revenue and gross margin? \nStrategies are developed from the Core Purpose\, Core Values and Core Competencies and integrated into your Brand Promise and planned around three- and one-year objectives. All stakeholders (governance\, leadership\, employees\, customers\, suppliers and community at large) need to be aligned with where you intend to grow and how you plan to get there. \n  \nLearning Objectives: \nExplain how to anchor strategy in purpose and core values. \nDifferentiate between a growth story and true strategic growth. \nTranslate strategy into a clear\, memorable statement. \nAlign stakeholders around the organization’s strategic direction. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-crafting-the-right-strategy-based-on-purpose-and-core-values-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98923052603
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260310T110000
DTEND;TZID=America/New_York:20260310T120000
DTSTAMP:20260414T152034
CREATED:20260206T194648Z
LAST-MODIFIED:20260311T081359Z
UID:10000868-1773140400-1773144000@usteducation.org
SUMMARY:Strategy: A Year-Round Process 
DESCRIPTION:Course Description:  \nYes\, our organizations should have a framework they use to unify purpose and align resource investments to mission. Yes\, when strategy is just an exercise in creating an artifact that is refreshed every 3-5 years\, is an organization truly strategic? This session will touch on how the strategic framework is a nexus to year-round strategy and then review a half dozen approaches that associations use to ensure they are building the strategic capacity and fluency of staff and leadership every day.  \n  \nLearning Objectives: \nReview how a strategic framework can\, when properly structured\, serve as an organizational nexus and north star \nExamine approaches to incorporating strategic practices into regular organizational function \nEvaluate the volunteer and staff frameworks needed to elevate the strategy potential of an organization \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-a-year-round-process-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94799623326
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Lowell26.png
ORGANIZER;CN="Lowell Aplebaum%2C EdD%2C FASAE%2C CAE%2C CPF":MAILTO:lowell@vistacova.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T130000
DTEND;TZID=America/New_York:20260311T140000
DTSTAMP:20260414T152034
CREATED:20260223T193000Z
LAST-MODIFIED:20260312T113944Z
UID:10000880-1773234000-1773237600@usteducation.org
SUMMARY:More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win
DESCRIPTION:Course Description:  \nRestaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors.  \nSo\, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality? \nJoin us as we explore how to transform your website into a strategic asset\, rather than a catch-all repository\, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders. \nWalk away with actionable tools\, including a RACI Matrix\, practical governance frameworks\, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership\, aligns competing priorities\, advances your mission\, and increases member engagement. \n  \nLearning Objectives: \nDevelop a strategic plan to manage your association’s website\, ensuring it delivers member value and maximizes the organization’s investment. \nImplement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals. \nDesign and execute a sustainable approach to content creation and website operations that fosters team confidence\, reduces stress\, and keeps staff focused on delivering value. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/more-than-meh-how-web-governance-turns-website-management-into-a-strategic-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99266671946
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ray26.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T140000
DTSTAMP:20260414T152034
CREATED:20260227T163806Z
LAST-MODIFIED:20260302T182317Z
UID:10000881-1773752400-1773756000@usteducation.org
SUMMARY:A Check-in on the Current Political Landscape’s Impact on Associations
DESCRIPTION:Course Description:  \nWe are now well into the current political landscape\, where executive orders and legislation continue to drastically affect the landscape that associations operate in. While some early concerns have been erased\, others have turned into real operational shifts. In this second\, off-the-record check-in\, Matrix Group CEO Joanna Pineda will facilitate a candid discussion with association executives across industries. Panelists will share what they are seeing as executive orders and legislation impact funding\, membership\, events\, and even the WHY of organizations. \nThey’ll discuss: \nThe ongoing impact of executive orders \nThe impact of funding legislation on their operations and the agencies they work with \nThe impact of recent policy shifts on membership and event registrations \nThe broader impact on specific industries and professions \nHow members are responding as policies take hold \nWhere associations are finding clarity\, and where they are still navigating gray areas \nWhen they are choosing to engage publicly\, and when are they opting for a quieter approach \nHow they are adjusting their advocacy to achieve wins for their sectors \nShort-term adjustments vs. long-term shifts \nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience. This session will NOT be recorded and AI notetakers will not be admitted to allow for an open conversation. \n  \nLearning Objectives: \nAnalyze how association leaders are assessing the impact of the current policy environment \nIdentify strategies peers are using to respond as policy changes move from announcement to reality.   \nApply new perspectives and questions to bring back to your leadership team and Board
URL:https://usteducation.org/event/a-check-in-on-the-current-political-landscapes-impact-on-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97494492284
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/JoannaDavidChrisMark26.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T110000
DTEND;TZID=America/New_York:20260331T120000
DTSTAMP:20260414T152034
CREATED:20260116T143918Z
LAST-MODIFIED:20260401T100923Z
UID:10000855-1774954800-1774958400@usteducation.org
SUMMARY:Same Values\, New Design: Why Association Events Don’t Need to Look the Way They Always Have
DESCRIPTION:Course Description:  \nAssociations are built on enduring values: advancing knowledge\, serving members\, fostering community\, and creating meaningful impact. Those values haven’t changed\, but the way we design events around them can. \nIn this highly interactive online session\, participants will explore how association events can evolve beyond familiar formats without losing their purpose or credibility. Using a live\, audience-driven “design wheel” format\, the session will surface practical ideas for rethinking agendas\, engagement\, technology\, sponsorship\, and human connection\, all while staying true to an association’s mission. \nRather than presenting a list of trends\, this session invites participants to experience a different way of designing events in real time\, demonstrating how small\, intentional design choices can lead to more engaging\, inclusive\, and relevant meetings. \n  \nLearning Objectives: \nDistinguish between core association values and inherited event formats\, identifying where tradition supports the mission and where it may limit engagement. \nApply at least three alternative event design approaches that enhance participation\, connection\, and relevance without compromising professionalism or purpose. \nEvaluate common event design choices (agenda structure\, room setup\, technology use\, sponsorship integration) through a values-first lens. \nBuild confidence in experimenting with new formats\, using small\, low-risk design shifts rather than large-scale overhauls. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/same-values-new-design-why-association-events-dont-need-to-look-the-way-they-always-have-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96663774432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/KsenijaShawn26.png
ORGANIZER;CN="Ksenija Polla":MAILTO:kpolla@talley.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T130000
DTEND;TZID=America/New_York:20260331T140000
DTSTAMP:20260414T152034
CREATED:20251212T164143Z
LAST-MODIFIED:20260401T101233Z
UID:10000843-1774962000-1774965600@usteducation.org
SUMMARY:People: Working in Perfect Harmony & Being Accountable
DESCRIPTION:Course Description:  \nPeople decisions are designed to create a healthy culture of learning and accountability. \nAre all stakeholders productive and engaged\, and would you “rehire” all of them? \nPeople decisions when scaling up involve strategically managing your workforce to support business growth\, focusing on hiring/firing\, retention\, development\, and culture. It is about making sure you have the right people in the right roles doing the right things right\, fostering a high-performance culture\, and aligning workforce with your overall strategic goals. This is about your Core Values and the behaviors that bring them to life. Straight-forward but far from simple. You are dealing with humans\, after all. \n  \nLearning Objectives: \nBuild a culture rooted in Core Values and demonstrated behaviors. \nAssess whether the organization has the right people in the right roles. \nPlan for intentional talent scaling as the business grows. \nDesign people systems that drive high performance. \nAlign workforce and culture with strategic priorities. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/people-working-in-perfect-harmony-being-accountable-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92760373685
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
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