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DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260614T001437
CREATED:20260430T143104Z
LAST-MODIFIED:20260514T104827Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
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DTSTART;TZID=America/New_York:20260521T130000
DTEND;TZID=America/New_York:20260521T140000
DTSTAMP:20260614T001437
CREATED:20260213T173340Z
LAST-MODIFIED:20260522T123251Z
UID:10000876-1779368400-1779372000@usteducation.org
SUMMARY:CFO Financial Communications and Interactions With Boards
DESCRIPTION:Course Description:  \nThe relationship between a Chief Financial Officer (CFO) and a nonprofit’s Board of Directors is critical to the organization’s success\, stability\, and mission achievement. This session is designed to equip CFOs and senior finance leaders with the essential communication skills and strategic insights needed to effectively partner with\, educate\, and influence the board. We will explore how to move beyond basic reporting to deliver financial information that is strategic\, clear\, and action-oriented\, helping board members fulfill their fiduciary duties. Topics will include translating complex financial statements into key organizational narratives\, managing the budget process with board oversight\, communicating about risk and reserves\, and handling challenging questions from diverse board member backgrounds \n  \nLearning Objectives: \nAdapt financial reports and presentations to meet the distinct information needs of different board committees (e.g.\, Finance\, Audit\, Investment).\n \nTranslate complex financial data into clear\, concise\, and compelling narratives that directly connect financial performance to the organization’s mission and strategic goals.\n \nFacilitate productive board discussions on the annual budget\, presenting it not just as a spending plan\, but as a roadmap for executing strategy.\n \nEmploy best practices for anticipating and responding to challenging or technical financial questions from board members with non-financial backgrounds.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/cfo-financial-communications-and-interactions-with-boards-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91665921432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Culture/Communication,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/MichaelPaul26.png
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DTSTART;TZID=America/New_York:20260527T110000
DTEND;TZID=America/New_York:20260527T120000
DTSTAMP:20260614T001437
CREATED:20260501T144720Z
LAST-MODIFIED:20260528T112124Z
UID:10000898-1779879600-1779883200@usteducation.org
SUMMARY:Mastering the Three Zones of Association Leadership
DESCRIPTION:Course Description:  \nAssociation leaders operate in three essential zones—strategy\, risk management\, and culture—and long-term stability depends on keeping all three in balance. This session introduces a practical\, easy to apply framework that helps leaders focus their attention where it drives the greatest impact. You’ll explore how these zones shape decision making\, member value\, and organizational resilience\, especially in small staff environments. Participants will leave with simple\, actionable ways to align staff\, volunteers\, and members to create sustained strength and momentum. \n  \n  \nLearning Objectives: \nUnderstand how strategy\, risk management\, and culture work together to strengthen or destabilize an association.\n \nApply communication tools that help staff\, volunteers\, and members become aligned.\n \nBuild long-term momentum by reinforcing habits that support clarity\, resilience\, and a healthy organizational culture.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n \n 
URL:https://usteducation.org/event/mastering-the-three-zones-of-association-leadership-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92949527950
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/05/Tip26.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
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