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DTSTART;TZID=America/New_York:20260407T130000
DTEND;TZID=America/New_York:20260407T140000
DTSTAMP:20260414T153802
CREATED:20251212T163331Z
LAST-MODIFIED:20260408T114503Z
UID:10000841-1775566800-1775570400@usteducation.org
SUMMARY:Execution: You Can't Scale Chaos
DESCRIPTION:Course Description:  \nWithout critical processes that scale with the business\, growth fades\, effectiveness erodes\, and profits dwindle. \nAre all your processes running without drama and driving industry-leading profitability? \nExecution is about converting revenue efficiently into profit through processes\, priorities\, leveraging data and effective communication. \n  \nLearning Objectives: \nDevelop strategies to grow effectively and efficiently with discipline and intention. \nDesign processes that scale as the business grows. \nIdentify execution gaps that erode effectiveness and profit margins. \nApply communication techniques as a tool to enhance execution. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-crafting-the-right-strategy-based-on-purpose-and-core-values-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93763454089
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260303T130000
DTEND;TZID=America/New_York:20260303T140000
DTSTAMP:20260414T153802
CREATED:20251212T162732Z
LAST-MODIFIED:20260304T115405Z
UID:10000840-1772542800-1772546400@usteducation.org
SUMMARY:Strategy: Crafting the Right Strategy Based on Purpose and Core Values
DESCRIPTION:Course Description:  \nStrategy is about strong topline revenue growth. \nCan you state your firm’s strategy simply – and is it driving sustainable growth in revenue and gross margin? \nStrategies are developed from the Core Purpose\, Core Values and Core Competencies and integrated into your Brand Promise and planned around three- and one-year objectives. All stakeholders (governance\, leadership\, employees\, customers\, suppliers and community at large) need to be aligned with where you intend to grow and how you plan to get there. \n  \nLearning Objectives: \nExplain how to anchor strategy in purpose and core values. \nDifferentiate between a growth story and true strategic growth. \nTranslate strategy into a clear\, memorable statement. \nAlign stakeholders around the organization’s strategic direction. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-crafting-the-right-strategy-based-on-purpose-and-core-values-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98923052603
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T130000
DTEND;TZID=America/New_York:20260211T140000
DTSTAMP:20260414T153802
CREATED:20251212T173834Z
LAST-MODIFIED:20260212T070208Z
UID:10000846-1770814800-1770818400@usteducation.org
SUMMARY:From Training to Certification: Designing Seamless Pathways for Lifelong Learning
DESCRIPTION:Course Description:  \nIn a crowded marketplace where professional development options are expanding rapidly\, how do you ensure your training and certification programs stand out—and stay relevant? \n\nJoin us for an interactive one-hour session designed for learning and development leaders\, credentialing professionals\, and instructional designers. This webinar will dive deep into the latest trends\, technologies\, and shifting workforce expectations that are reshaping the lifelong learning landscape. \n\nThe panel will share insights from the front lines\, bust persistent myths\, and offer actionable strategies for designing training-to-certification pathways that not only attract new learners across generations—but also drive lasting industry impact and financial sustainability. \n\nWhether you’re refining an existing program or building a new credential from the ground up\, this session will equip you with the perspective and tools needed to make smart\, strategic moves in today’s evolving market. \n  \nLearning Objectives: \nIdentify key trends and technologies reshaping the professional development and certification landscape. \nDebunk common myths about training and certification that may be limiting program growth or innovation. \nDifferentiate generational preferences and values to more effectively design\, market\, and deliver programs. \nEvaluate strategic approaches to attract new audiences while ensuring the financial sustainability and relevance of offerings. \nAlign program design with workforce expectations to enhance value\, impact\, and long-term learner engagement. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-training-to-certification-designing-seamless-pathways-for-lifelong-learning-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96600135320
CATEGORIES:ASSOCIATIONS & NONPROFITS,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/TracyAdrienneAlina25-1.png
ORGANIZER;CN="Tracy King%2C CAE":MAILTO:tracy@inspired-ed.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260205T110000
DTEND;TZID=America/New_York:20260205T120000
DTSTAMP:20260414T153802
CREATED:20251121T182531Z
LAST-MODIFIED:20260206T184027Z
UID:10000838-1770289200-1770292800@usteducation.org
SUMMARY:Be AI-Gile: Reimagining Association Education for the Future of Work
DESCRIPTION:Course Description:  \nAssociation education has never carried more weight—or more complexity. Workforce Pell\, short-form credentials\, rapid tech shifts\, and new higher-ed partnerships are reshaping what members expect from learning\, while AI and automation are moving us from “one-and-done” courses toward continuous\, real-time capability building. In this session\, we’ll use the Be AI-gile framework—Observe the Chaos\, Start Light / Move Fast\, Act with Intention\, Reflect & Reframe—to re-think what association education can (and should) be in the next decade\, focusing less on a long list of AI applications and more on strategy and structure: how to use emerging tools and partnerships to create learning that sticks\, supports the future of work\, and positions your association as a true talent-development engine. \n  \nLearning Objectives: \nIdentify at least three major trends (technology\, policy\, workforce\, and/or higher education) that are reshaping association education and credentialing. \nApply the four-step Be AI-gile framework to analyze an existing education offering and reframe it as a more agile\, real-time learning experience. \nDifferentiate between “event-based” education and “capability-building” ecosystems\, and outline how their association can shift toward the latter. \nEvaluate potential strategies to leverage Workforce Pell\, higher-ed partnerships\, and employer collaborations to extend the reach and impact of their learning portfolio. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/be-ai-gile-reimagining-association-education-for-the-future-of-work-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91696573985
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Josh25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260107T110000
DTEND;TZID=America/New_York:20260107T120000
DTSTAMP:20260414T153802
CREATED:20251031T115406Z
LAST-MODIFIED:20260108T121603Z
UID:10000823-1767783600-1767787200@usteducation.org
SUMMARY:Conquer the Close: Tactics to Overcome the Word ‘No’
DESCRIPTION:Course Description:  \nIn today’s competitive environment\, hearing “no” is inevitable — but how you respond defines your success. In Conquer the Close: Tactics to Overcome the Word “No\,” Justin Goldstein\, CAE\, shares a proven\, relationship-driven approach to turning rejection into opportunity. This session breaks down the psychology behind objections\, reveals how to reframe resistance into trust\, and teaches actionable strategies to move prospects from hesitation. \n  \nLearning Objectives: \nLeverage Storytelling and Empathy to Close Confidently: Use authentic connection and narrative framing to overcome objections without pressure or pushiness. \nReframe “No” as the Beginning\, Not the End: Learn how top performers transform rejection into the first step toward trust\, understanding\, and long-term partnership. \nTurn hesitation into trust\, objections into opportunities\, and prospects into partners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/conquer-the-close-tactics-to-overcome-the-word-no-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98620263881
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/JustinDianne25-1.png
ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T130000
DTEND;TZID=America/New_York:20251211T140000
DTSTAMP:20260414T153802
CREATED:20251024T165745Z
LAST-MODIFIED:20251212T134019Z
UID:10000815-1765458000-1765461600@usteducation.org
SUMMARY:What Members Really Want: Insights for 2026 and Beyond
DESCRIPTION:Course Description:  \nTurn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report\, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most\, how they want to connect and learn\, what makes them feel seen and supported\, and how they perceive their association’s value and use of AI. \nWe’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition\, attract new members\, and deliver more personalized\, engaging\, and lasting value. \n  \nLearning Objectives: \nAnalyze new data on member preferences for 2026 to determine which benefits\, channels\, and engagement opportunities most influence satisfaction and retention. \nEvaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies. \nFormulate adaptive approaches to address emerging member priorities—such as AI integration\, DEI\, and career development—within your association’s engagement strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-members-really-want-insights-for-2026-and-beyond-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91991818472
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Kelly25.png
ORGANIZER;CN="Kelly Whelan":MAILTO:kwhelan@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T174500
DTSTAMP:20260414T153802
CREATED:20250422T152937Z
LAST-MODIFIED:20250602T142523Z
UID:10000706-1749121200-1749145500@usteducation.org
SUMMARY:Summer Symposium: In-Person Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\n \n  \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description: \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-in-person-registration/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-3-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T163000
DTSTAMP:20260414T153802
CREATED:20250422T150333Z
LAST-MODIFIED:20250602T142828Z
UID:10000705-1749121200-1749141000@usteducation.org
SUMMARY:Summer Symposium: Virtual Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-virtual-registration/
LOCATION:zoom.us/j/93647235006
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-1-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241024T130000
DTEND;TZID=America/New_York:20241024T140000
DTSTAMP:20260414T153802
CREATED:20240912T202614Z
LAST-MODIFIED:20241028T190330Z
UID:10000618-1729774800-1729778400@usteducation.org
SUMMARY:From Strategy to Execution: Ruthlessly Aligning Your Association for Success
DESCRIPTION:COURSE DESCRIPTION: \nSo\, your association has a strategic plan\, now what? As the chief staff officer\, the pressure is on to make it happen (and fast!). This session will equip you with some next steps in making sure your volunteers\, staff\, partners\, and board are in the right place to support your goals and drive your mission forward. \n  \nLEARNING OBJECTIVES: \nDevelop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles. \nAnalyze and organize staff resources to optimize program development and eliminate inefficiencies\, building a lean\, focused team. \nCultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Tip24.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
LOCATION:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T110000
DTEND;TZID=America/New_York:20240214T120000
DTSTAMP:20260414T153802
CREATED:20230608T190723Z
LAST-MODIFIED:20240422T160859Z
UID:10000442-1707908400-1707912000@usteducation.org
SUMMARY:Beyond Tradition: Association Transformation into Media Empires
DESCRIPTION:COURSE DESCRIPTION: \nIn the rapidly evolving digital landscape\, the lines between different sectors are blurring. Today\, associations are no longer just conveners; they have the potential to become media empires themselves. “Beyond Tradition: Association Transformation into Media Empires” is a dynamic and insightful webinar that will explore this shift in roles. This session will elucidate how associations can harness their unique expertise\, expansive networks\, and captivating narratives to transform into influential media entities. Join us as we journey through this transformation\, spotlighting the opportunities that lie ahead and the strategies to capitalize on them. Uncover the future of associations\, a future where you are the media mogul. \n  \nLEARNING OBJECTIVES: \n\nUnearth the potential of associations in becoming influential media entities: Understand how your unique knowledge\, vast networks\, and compelling stories can be leveraged to drive impactful narratives and shape public discourse.\nExplore key strategies for transformation: Learn the steps and best practices to transition your association from a traditional convener to a dynamic\, content-producing powerhouse.\nDiscover the opportunities this shift presents: Identify the potential benefits and challenges of such a transformation\, from increased reach and engagement to new revenue streams\, while learning how to navigate potential obstacles.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b192-beyond-tradition-association-transformation-into-media-empires/
LOCATION:https://zoom.us/j/98588079528
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240123T130000
DTEND;TZID=America/New_York:20240123T140000
DTSTAMP:20260414T153802
CREATED:20231223T184515Z
LAST-MODIFIED:20240306T170040Z
UID:10000509-1706014800-1706018400@usteducation.org
SUMMARY:Building Your 2024 Video Strategy: A Guide for Associations
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.   Using video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nLearn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nLearn how to design an actionable strategic plan for creating and distributing member-driven video content.\n\nTO WATCH THIS WEBINAR ON THE MEDIA LIBRARY CLICK HERE!
URL:https://usteducation.org/event/w485-building-your-2024-video-strategy-a-guide-for-associations/
LOCATION:https://zoom.us/j/92761262149
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240118T110000
DTEND;TZID=America/New_York:20240118T120000
DTSTAMP:20260414T153802
CREATED:20240105T181233Z
LAST-MODIFIED:20240531T204646Z
UID:10000515-1705575600-1705579200@usteducation.org
SUMMARY:Maximizing the Power of Google Analytics 4: A Marketer's Guide
DESCRIPTION:COURSE DESCRIPTION: \nWith the launch of Google Analytics 4\, marketers now have more powerful and detailed data tracking and measurement capabilities to better understand their audiences\, campaigns\, and conversions. In this webinar\, our team of experts will guide you through the new dashboard interface and provide key insights into how you can maximize the potential of Google Analytics 4 for your association. \n  \nLEARNING OBJECTIVES: \n– Understand the key differences between Google Analytics 4 and the previous version\, and how they impact your data tracking and measurement strategies.\n– Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance.\n– Master advanced techniques for setting up and optimizing your data tracking in Google Analytics 4 to track conversions and attribution more effectively. \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w491-maximizing-the-power-of-google-analytics-4-a-marketers-guide/
LOCATION:https://zoom.us/j/92256340172
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jon24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240117T130000
DTEND;TZID=America/New_York:20240117T140000
DTSTAMP:20260414T153802
CREATED:20240105T172135Z
LAST-MODIFIED:20240531T204653Z
UID:10000514-1705496400-1705500000@usteducation.org
SUMMARY:Cheap Mobile Community Platforms and Business Process Automation for Small Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this session we will learn how modern small associations are automating hours upon hours of manual tedious work on the cheap by looking at real life examples. Then will take a look under the hood of process automation with Zapier and spinning up an online community with Taptiq in a matter of minutes.  Will also learn about other automation and community platforms out there. \n  \nLEARNING OBJECTIVES: \n– See real life examples of how small associations automate their processes and free up their staff to service their members and focus on more valuable and creative tasks.\n– Learn how to automate time consuming manual tasks across a variety of systems (AMS\, LMS\, CMS\, CRM\, Email\, Community\, O365\, etc) with Zapier\n– Learn how to spin up a fully functional mobile-first community for your members for the price of a dinner at the Olive Garden \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w490-cheap-mobile-community-platforms-and-business-process-automation-for-small-associations/
LOCATION:https://zoom.us/j/94181850896
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Michael24-1.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240111T130000
DTEND;TZID=America/New_York:20240111T140000
DTSTAMP:20260414T153802
CREATED:20231207T191222Z
LAST-MODIFIED:20240531T205427Z
UID:10000500-1704978000-1704981600@usteducation.org
SUMMARY:3 Rules to Building an Outstanding Digital Member Experience
DESCRIPTION:COURSE DESCRIPTION: \nIn this session\, you will learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. In this course\, we delve into key strategies and methodologies to elevate your member engagement\, refine value propositions\, and foster a symbiotic relationship between organizational revenue and member value. \nLEARNING OBJECTIVES: \n\n– After attending this session\, you’ll have a deeper understanding of how to score your own digital member experience and identify areas to improve.\n– After attending this session\, you’ll have a deeper understanding of how to package and distribute your member value to reach your members where they are.\n– After attending this session\, you’ll have a deeper understanding of how your organizational revenue and your member value are synergistic\, and how this knowledge will help you direct your resources for a more sustainable future.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w481-3-rules-to-building-an-outstanding-digital-member-experience/
LOCATION:https://zoom.us/j/96319202934
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Finance,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Dan24-1.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240110T110000
DTEND;TZID=America/New_York:20240110T120000
DTSTAMP:20260414T153802
CREATED:20231013T200637Z
LAST-MODIFIED:20240531T205215Z
UID:10000484-1704884400-1704888000@usteducation.org
SUMMARY:W473: Sales is Not Evil:  Effective Sales for NonSales Professionals
DESCRIPTION:COURSE DESCRIPTION: \nIf you’re a leader of a membership-based organization\, you know how challenging it can be to keep members engaged and passionate about your cause. You may be struggling to achieve higher attendance at events or secure top-notch speakers to present to your members. Perhaps you’ve been struggling to convince your members to take on more active roles in their community. It’s easy to feel discouraged\, but it’s important to remember that these challenges can be overcome with a sales-oriented mindset. However\, it’s crucial to note that this doesn’t mean resorting to slimy sales tactics. With proven sales thinking\, you can effectively engage your members and achieve your organization’s goals in an ethical manner. \n  \nLEARNING OBJECTIVES: \n• Learn how to unlock the power of sales thinking in your membership development efforts \n• Learn how to increase member engagement and attendance at events with proven sales techniques that have helped other associations\n• Learn how to leverage better speakers for your events and get members to take action in their community \n• Learn how to make a more impactful connection with members through persuasive communication strategies \n• Learn how to be successful without the slimy sales tactics \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w473-sales-is-not-evil-effective-sales-for-nonsales-professionals/
LOCATION:https://zoom.us/j/95660787560
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Chris24-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240109T110000
DTEND;TZID=America/New_York:20240109T120000
DTSTAMP:20260414T153802
CREATED:20230920T205622Z
LAST-MODIFIED:20240531T195051Z
UID:10000482-1704798000-1704801600@usteducation.org
SUMMARY:B203: Transformative Mission Impact: Microsoft Cloud for Non-Profits
DESCRIPTION:COURSE DESCRIPTION: \nDonor retention is a major issue for most nonprofits. Complicating this problem is a heavy reliance on spreadsheets and antiquated technology to manage your donor\, partner\, and volunteer relationships. This session provides the detail you need to understand how the Microsoft Cloud for Nonprofits can connect teams across your organization\, unify your data\, and enable program participant\, donor\, volunteer\, and partner experiences. \n  \nLEARNING OBJECTIVES: \n\n– The transformative impact of the Microsoft Non-profit Cloud.\n– Attract\, retain\, and grow donors.\n– Empower staff and volunteers to deliver measurable and responsive programs.\n– Personalize interactions at scale with campaigns that reach donors\, volunteers\, and all of your audiences.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b203-transformative-mission-impact-microsoft-cloud-for-non-profits/
LOCATION:https://zoom.us/j/99145307004
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Chris24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221006T110000
DTEND;TZID=America/New_York:20221006T123000
DTSTAMP:20260414T153802
CREATED:20220804T161053Z
LAST-MODIFIED:20240531T205822Z
UID:10000138-1665054000-1665059400@usteducation.org
SUMMARY:Innovative Ideas for Company Growth | Tips For Leaders
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \n  \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/innovative-ideas-for-company-growth-tips-for-leaders/
LOCATION:https://zoom.us/j/93722382665
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W282WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T150000
DTEND;TZID=America/New_York:20221005T160000
DTSTAMP:20260414T153802
CREATED:20220915T114114Z
LAST-MODIFIED:20231013T174112Z
UID:10000196-1664982000-1664985600@usteducation.org
SUMMARY:How to Improve Your Marketing Strategy for Your Business
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nThis session is focused on those who want to get more leads and improve their marketing strategy. Attendees will receive suggestions they can use right away to boost engagement and revenue. \n  \nLEARNING OBJECTIVES: \n\nLearn the C.P.R test for marketing messages.\nLearn how to do this one thing to improve your copy right now.\nAvoid this: Bores and Snores.\nLearn headlines that beg to be read.\nSeeing is believing: Before and Afters.\n\n 
URL:https://usteducation.org/event/how-to-improve-your-marketing-strategy-for-your-business/
LOCATION:https://zoom.us/j/91092903939
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/DianeWS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T130000
DTEND;TZID=America/New_York:20221005T140000
DTSTAMP:20260414T153802
CREATED:20220914T155255Z
LAST-MODIFIED:20231013T172524Z
UID:10000193-1664974800-1664978400@usteducation.org
SUMMARY:How to Use a Future Plan to Grow Your Business | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nHow can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more!  \n  \nLEARNING OBJECTIVES: \n\nLearn how you and your volunteer leaders can best prepare for environmental ambiguity and unexpected developments.\nLearn how to proactively lead your board toward a futures mindset.\nLearn the power and importance of scenario planning.\nLearn about contingency planning and risk mitigation; and much more! 
URL:https://usteducation.org/event/how-to-use-a-future-plan-to-grow-your-business-key-tips/
LOCATION:https://zoom.us/j/91944544075
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T130000
DTEND;TZID=America/New_York:20220628T143000
DTSTAMP:20260414T153802
CREATED:20220518T144331Z
LAST-MODIFIED:20240531T204811Z
UID:10000088-1656421200-1656426600@usteducation.org
SUMMARY:How to Deliver the Best E-commerce Experience for Associations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAssociations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon\, Google\, Target\, etc.  A common struggle is how to deliver that kind of experience\, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user. \nLEARNING OBJECTIVES\n\n\nComparing Best-in-Class e-commerce Experiences to Associations\nLooking at your Membership Model to support great e-commerce and innovation\nTechnicalities in how to build your commerce site
URL:https://usteducation.org/event/how-to-deliver-the-best-e-commerce-experience-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W255website.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220524T130000
DTEND;TZID=America/New_York:20220524T143000
DTSTAMP:20260414T153802
CREATED:20220517T162201Z
LAST-MODIFIED:20240531T204841Z
UID:10000085-1653397200-1653402600@usteducation.org
SUMMARY:How To Create Engaging Video Content
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nThis webinar will reveal the key industry insights we’ve learned while designing\, creating and executing an association docuseries content model. Join WorkerBee.TV President Dan Stevens and learn how docuseries. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn how to increases your association’s recruitment\, retention and revenue\nPositions your association and members as leaders in your industry\nCaptures your association younger\, fresh-to-the-industry audiences
URL:https://usteducation.org/event/how-to-create-engaging-video-content/
LOCATION:https://us02web.zoom.us/j/87881506988?pwd=bzBYWnZSRFFSTFZ3U3dUUk4zNVN3Zz09
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W270.website.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T123000
DTSTAMP:20260414T153802
CREATED:20220514T000916Z
LAST-MODIFIED:20240531T204902Z
UID:10000082-1645700400-1645705800@usteducation.org
SUMMARY:AI Content Marketing: Benefits of AI Driven Content Management
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAI is delivering huge technology advances in the Content Management\, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them. \nLEARNING OBJECTIVES\nWhat is the dirty little secret about AI Auto-tagging content?\nHow AI driven Marketing Automation destroys the one-size-fits-all model\nSee how AI Search unifies all your content to deliver your message through any touchpoint\nLearn where AI can deliver actionable insights derived from the full spectrum of your content \nAdam Hostetter\, CEO\, FUSE Search ; Johnny Clayton\, Chief Growth Officer\, FUSE Search; and Frank Klassen\, CEO\, Brightfind
URL:https://usteducation.org/event/ai-content-marketing-benefits-of-ai-driven-content-management/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220223T110000
DTEND;TZID=America/New_York:20220223T123000
DTSTAMP:20260414T153802
CREATED:20220513T235104Z
LAST-MODIFIED:20231013T163824Z
UID:10000081-1645614000-1645619400@usteducation.org
SUMMARY:What's the Importance of Hyper-personalization in Marketing
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \n\nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action. \nLEARNING OBJECTIVES\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning. \n 
URL:https://usteducation.org/event/whats-the-importance-of-hyper-personalization-in-marketing/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220216T130000
DTEND;TZID=America/New_York:20220216T143000
DTSTAMP:20260414T153802
CREATED:20220513T225410Z
LAST-MODIFIED:20231013T172035Z
UID:10000079-1645016400-1645021800@usteducation.org
SUMMARY:How to Create a Strategic Growth Plan For Your Business
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \nLEARNING OBJECTIVES\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/how-to-create-a-strategic-growth-plan-for-your-business/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Growth/Sales,Hiring/Retention/HR,Hiring/Retention/HR,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T130000
DTEND;TZID=America/New_York:20220127T143000
DTSTAMP:20260414T153802
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205255Z
UID:10000035-1643288400-1643293800@usteducation.org
SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211109T110000
DTEND;TZID=America/New_York:20211109T123000
DTSTAMP:20260414T153802
CREATED:20220328T190340Z
LAST-MODIFIED:20240531T213510Z
UID:10000052-1636455600-1636461000@usteducation.org
SUMMARY:How to Drive Performance Growth in Your Organization
DESCRIPTION:(C-Level topic)\nHow are we supposed to achieve higher performance when research shows best-selling management theories fail 70-90% of the time? Anthropology and evolutionary genetics reveal why and how to fix the problem.  Audiences leave with a new way of thinking for accelerating sales.\n\n\nLEARNING OBJECTIVES \n\n\n\nUnderstand why traditional strategic planning failure rates are very high in industry.\nLearn a new framework for your strategic planning process which is based on scientific and evidence-based research\nUnderstand how to separate strategy from tactics. \nLearn to use elements such as Strategic Intuition\, Creating a Compelling Saga\, and Stimulating Tribal-alignment.
URL:https://usteducation.org/event/how-to-drive-performance-growth-in-your-organization/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Growth/Sales,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-24.png
ORGANIZER;CN="Don Schmincke":MAILTO:don@sagaleadership.com
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