UST Education

Beyond Certifications: Core Principles of Professional and Corporate Recognition Programs
2026-04-23 11:00 - 12:00 (America/New_York) | zoom.us/j/98660477341
Course Description:
Unlock the untapped potential within your association. While many organizations prioritize traditional membership benefits, recognition programs offer a powerful tool that simultaneously drives revenue, enhances member engagement, and fosters long-term industry impact. This course outlines the common best practices used across recognition programs and provides association leaders with a framework for understanding program structure and hierarchy. You’ll gain practical knowledge in developing, implementing, and maintaining certificate, certification, and company recognition programs.

Learning Objectives:
Identify key principles for developing and implementing effective recognition programs
Align recognition initiatives with the association’s mission and strategic goals
Apply best practices for marketing recognition programs to members and stakeholders
Build and nurture relationships with partner organizations to enhance program value
Understand financial implications and expectations for program sustainability
Analyze case studies to identify successful recognition strategies and common pitfalls

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