BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T130000
DTEND;TZID=America/New_York:20250918T140000
DTSTAMP:20250918T184833Z
CREATED:20250706T150056Z
LAST-MODIFIED:20250918T184833Z
UID:10000734-1758200400-1758204000@usteducation.org
SUMMARY:Reacting vs. Responding: Why It Matters to Sponsorship Success
DESCRIPTION:Course Description:  \nIn the dynamic world of nonprofit and association sponsorship\, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback\, challenging questions\, or sudden requests arise\, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention\, confidence\, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships. \nIn this engaging webinar\, you’ll explore why our brains are wired to react\, how to rewire your habits\, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge. \n  \nLearning Objectives: \nUnderstand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset. \nLearn and apply 7 proven strategies to move from reactive communication to intentional\, trust-building responses.\n \nStrengthen your confidence in managing tough sponsor conversations\, giving you and your team a distinct advantage in sustaining and growing sponsorship relationships.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/reacting-vs-responding-why-it-matters-to-sponsorship-success/
LOCATION:zoom.us/j/91384472021
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lori25.png
END:VEVENT
END:VCALENDAR