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DTSTART;TZID=America/New_York:20260224T130000
DTEND;TZID=America/New_York:20260224T140000
DTSTAMP:20260524T210736
CREATED:20260116T142516Z
LAST-MODIFIED:20260225T111125Z
UID:10000854-1771938000-1771941600@usteducation.org
SUMMARY:Survey Says! Vendor Relationships Healthy and Positive
DESCRIPTION:Course Description:  \nBut why? Join this session as we dive into the results of the 2024 and 2025 Vendor Engagement Survey. We’ll explore the sentiments and predictions of association executives and event planners—what’s driving strong vendor partnerships\, how organizations are maintaining engagement and generating new sales\, and what offerings are making the biggest impact. \nWe’ll take an honest look at where sales are declining. While it’s important to celebrate what’s working\, it’s just as valuable to commiserate and learn from what isn’t. This survey is designed to do exactly that—providing clear guideposts on what’s working across the industry and where there’s room to improve. \n  \nLearning Objectives: \nAnalyze what’s working in vendor partnerships today \nEvaluate which strategies\, offerings\, and engagement tactics associations and event planners are using to drive strong relationships and new sales. \nIdentify emerging trends and areas of decline \nApply insights to current sentiments\, predictions\, and where vendor sales and engagement are decreasing—so you can adapt before small issues become bigger challenges. \nApply industry insights to improve your own partnerships \nWalk away with practical guideposts from the 2024 and 2025 survey data to strengthen engagement\, optimize offerings\, and make more informed partnership decisions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/survey-says-vendor-relationships-healthy-and-positive-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95021865404
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Teri26.png
ORGANIZER;CN="Teri Carden":MAILTO:teri@insightguide.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T130000
DTEND;TZID=America/New_York:20251029T140000
DTSTAMP:20260524T210736
CREATED:20250926T192719Z
LAST-MODIFIED:20251030T174329Z
UID:10000795-1761742800-1761746400@usteducation.org
SUMMARY:Unlock Hidden Profits: 3 Game-Changing Secrets for Association Success
DESCRIPTION:Course Description:  \nIs your non-dues revenue program stuck in neutral—or simply not reaching its full potential? Whether you’re still shaping your vision or already experimenting with data\, this fast-paced\, practitioner-led session will give you the clarity and inspiration to accelerate results. \n  \nJoin our expert trio as they reveal three “ripped-from-the-headlines” strategies every association leader needs right now: \nHow to gain essential CEO buy-in that sparks organizational momentum. \nSmart\, simple data tactics that instantly elevate your sponsor and partner programs. \nThe first practical steps to revamp and re-energize your revenue approach. \n  \nWalk away with fresh insights and immediately usable tools to revolutionize your non-dues revenue—and discover the hidden profit opportunities your association may be overlooking. \n  \nLearning Objectives: \nAfter attending this webinar\, participants will be able to: \nExplain why CEO alignment is critical for non-dues revenue growth and how to build strong internal support. \nLeverage data in simple but effective ways to improve sponsor engagement and program outcomes. \nDesign a prioritized action plan for taking the first steps toward revitalizing their non-dues revenue strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/unlock-hidden-non-dues-revenue-3-game-changing-secrets-for-association-success/
LOCATION:zoom.us/j/99349882286
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BarbaraBruceVinnu25.png
ORGANIZER;CN="Barbara Armentrout":MAILTO:barbara@bjasolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T130000
DTEND;TZID=America/New_York:20250918T140000
DTSTAMP:20260524T210736
CREATED:20250706T150056Z
LAST-MODIFIED:20250918T184833Z
UID:10000734-1758200400-1758204000@usteducation.org
SUMMARY:Reacting vs. Responding: Why It Matters to Sponsorship Success
DESCRIPTION:Course Description:  \nIn the dynamic world of nonprofit and association sponsorship\, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback\, challenging questions\, or sudden requests arise\, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention\, confidence\, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships. \nIn this engaging webinar\, you’ll explore why our brains are wired to react\, how to rewire your habits\, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge. \n  \nLearning Objectives: \nUnderstand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset. \nLearn and apply 7 proven strategies to move from reactive communication to intentional\, trust-building responses.\n \nStrengthen your confidence in managing tough sponsor conversations\, giving you and your team a distinct advantage in sustaining and growing sponsorship relationships.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/reacting-vs-responding-why-it-matters-to-sponsorship-success/
LOCATION:zoom.us/j/91384472021
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lori25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T110000
DTEND;TZID=America/New_York:20250909T120000
DTSTAMP:20260524T210736
CREATED:20250821T134539Z
LAST-MODIFIED:20250910T160235Z
UID:10000774-1757415600-1757419200@usteducation.org
SUMMARY:Smart Practices in Association Fundraising
DESCRIPTION:Course Description:  \nPhilanthropy can serve as an important source of revenue to accomplish key association priorities\, especially in the areas of research\, professional education and workforce/talent development. But leveraging the generosity of stakeholders can only be achieved through a strategic\, thoughtful approach which is carefully and professionally managed. \nWhether your association is unsure of how to begin or seeking to ensure continued growth\, this session will cover best and smart practices in all areas of a comprehensive association (or association foundation) philanthropic fundraising program\, including: \n• Volunteer Leadership\n• Major/Planned Gifts\n• Annual Giving\n• Special Events\n• Marketing/Communications\n• Donor Stewardship/Recognition \nAdditionally\, the session will focus on the importance of developing a compelling case for support to inspire the generosity of members\, industry partners\, and other stakeholder\,s and review the components of an effective fundraising case for support. \n  \nLearning Objectives: \nAnalyze several strategic components of a comprehensive fundraising program and best/smart practices for each. \nIdentify the elements of a fundraising case for support and assemble them for their association’s fundraising program. \nApply provided templates on board fundraising expectations\, annual meeting visibility initiatives\, and other operational areas. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/smart-practices-in-association-fundraising/
LOCATION:zoom.us/j/98973385473
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Davi25-1.png
ORGANIZER;CN="David Coyne%2C CFRE":MAILTO:dcoyne@sheridangp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250312T130000
DTEND;TZID=America/New_York:20250312T140000
DTSTAMP:20260524T210736
CREATED:20241021T173106Z
LAST-MODIFIED:20250313T113159Z
UID:10000639-1741784400-1741788000@usteducation.org
SUMMARY:Increase Sponsorship Revenue with Video
DESCRIPTION:COURSE DESCRIPTION: \nIn this one-hour webinar\, association leaders will discover how to leverage video to unlock new revenue streams. We’ll discover how video can add non-dues revenue around events\, from pre-event promotions to in-event showcases and post-event recaps. Attendees will learn actionable strategies to drive additional revenue from existing digital\, print\, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. This session will provide practical insights on how to offer dynamic\, high-value opportunities to sponsors while enhancing member engagement. \n  \nLEARNING OBJECTIVES: \nExplain how video serves as a low-lift strategy to increase revenue from exhibitors and sponsors. \nIdentify strategies to increase revenue for exhibitors without adding square feet to your event. \nAnalyze how video can provide year-round revenue for your association while increasing engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/increase-sponsorship-revenue-with-video/
LOCATION:zoom.us/j/96283401091
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T130000
DTEND;TZID=America/New_York:20250121T140000
DTSTAMP:20260524T210736
CREATED:20250103T210146Z
LAST-MODIFIED:20250122T124840Z
UID:10000662-1737464400-1737468000@usteducation.org
SUMMARY:Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nJoin Sandra Nam\, Co-Founder & CEO of Qiqo\, for an insightful session on “Association Marketplaces: Emerging Tech for Engaging Industry Sponsors.” \nDiscover how innovative marketplace platforms are transforming the way associations connect with industry sponsors\, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. Learn how emerging technology\, including AI-powered concierge tools\, is shaping the future of association sponsorships by fostering deeper connections\, driving value\, and increasing ROI for all stakeholders. \nSandra will share her expertise in technology innovation and community engagement\, drawing from her experience leading Qiqo and developing platforms that empower associations to thrive in the digital age. This session is a must-attend for anyone looking to leverage cutting-edge technology and AI to create vibrant\, sponsor-driven ecosystems that support their industry’s growth. \n  \nLearning Objectives: \nAnalyze the role of emerging technology for building your association’s marketplace\n \nEvaluate AI-powered tools for enhanced engagement \n\nDesign strategies to maximize sponsor ROI\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n \n 
URL:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
LOCATION:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260524T210736
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260524T210736
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240924T130000
DTEND;TZID=America/New_York:20240924T140000
DTSTAMP:20260524T210736
CREATED:20240821T193143Z
LAST-MODIFIED:20240925T085345Z
UID:10000605-1727182800-1727186400@usteducation.org
SUMMARY:How Open Access Will Affect Your Journal Strategy and Revenue
DESCRIPTION:COURSE DESCRIPTION: \nIn August 2022\, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31\, 2025. For many associations\, members consider access to the association journals to be one of the top benefits of membership. In addition\, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees. \nWho is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals? \nLearn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals. \n  \nLEARNING OBJECTIVES: \nAnalyze the White House directive on open access\, including what it is\, who is affected\, how it impacts associations\, and the timeline for implementation. \nInvestigate the new business models associations are exploring for life post-open access. \nExamine the processes organizations use to develop new member benefits and generate non-dues revenue. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/W537-4.png
LOCATION:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240801T130000
DTEND;TZID=America/New_York:20240801T140000
DTSTAMP:20260524T210736
CREATED:20240621T181448Z
LAST-MODIFIED:20240726T170903Z
UID:10000592-1722517200-1722520800@usteducation.org
SUMMARY:Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the secrets to successful fundraising and sponsorship acquisition in this comprehensive webinar\, “Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals.” This session will delve into the essential strategies for identifying and articulating your organization’s unique value proposition\, targeting the right sponsors\, and diversifying your revenue streams. Through expert insights and practical advice\, you’ll gain the tools needed to build sustainable financial growth and establish robust partnerships that align with your mission and goals. \n  \nLEARNING OBJECTIVES: \n\nDevelop a clear understanding of your organization’s core identity and value proposition to effectively attract sponsors and donors.\nLearn techniques to identify and approach potential sponsors that align with your mission and values.\nExplore strategies for diversifying revenue streams by expanding into new and innovative funding verticals.
URL:https://usteducation.org/event/fundraising-and-sponsorships-understanding-who-you-are-and-how-to-properly-expand-to-new-revenue-verticals/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/06/David24.png
ORGANIZER;CN="David Vardeman":MAILTO:https://www.linkedin.com/in/david-vardeman-385849133/
LOCATION:https://usteducation.org/event/fundraising-and-sponsorships-understanding-who-you-are-and-how-to-properly-expand-to-new-revenue-verticals/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240619T110000
DTEND;TZID=America/New_York:20240619T120000
DTSTAMP:20260524T210736
CREATED:20240531T194559Z
LAST-MODIFIED:20240619T181952Z
UID:10000591-1718794800-1718798400@usteducation.org
SUMMARY:Charting the Course Beyond Membership: The Essential Role of Non-dues Revenue in Association Success
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s association environment\, the reliance on membership dues to significantly fund an association’s budget is no longer sustainable. Fluctuating membership numbers and inconsistent dues payments can create financial uncertainty. However\, the true value of the products and services associations provide remains constant and deserves to be monetized effectively. Join us for our webinar\, “Charting the Course Beyond Membership: The Essential Role of Non-Dues Revenue in Association Success\,” where we’ll explore the critical importance of diversifying revenue streams. We’ll delve into how associations can strategically leverage non-dues revenue opportunities to ensure financial stability and long-term success. \n  \nLEARNING OBJECTIVES: \nUnderstanding the Strategic Importance of Revenue Diversification: This webinar emphasizes the importance of exploring non-dues revenue sources beyond traditional membership fees. Attendees will discover various strategies and opportunities to broaden revenue streams for their associations. \n  \nStrategic Importance of Non-Dues Revenue: Gain insights into the critical role non-dues revenue plays in the success and sustainability of modern associations. Understand why it’s essential for associations to embrace non-dues revenue and how it contributes to their overall growth and influence. \n  \nPractical Implementation Tips: Attendees will receive actionable guidance on effectively integrating non-dues revenue opportunities into their associations. Learn practical strategies\, best practices\, and real-life examples to maximize revenue potential and drive success beyond traditional membership models. \n  \nEnhancing Financial Resilience: Learn how diversifying non-dues revenue streams can strengthen the financial resilience of associations\, providing greater stability and adaptability in an ever-changing landscape. \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/charting-the-course-beyond-membership-the-essential-role-of-non-dues-revenue-in-association-success/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/05/Bill24.png
ORGANIZER;CN="Bill Sheehan":MAILTO:Bill.Sheehan@d2l.com
LOCATION:https://usteducation.org/event/charting-the-course-beyond-membership-the-essential-role-of-non-dues-revenue-in-association-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T110000
DTEND;TZID=America/New_York:20221004T120000
DTSTAMP:20260524T210736
CREATED:20220804T151617Z
LAST-MODIFIED:20240531T204432Z
UID:10000136-1664881200-1664884800@usteducation.org
SUMMARY:Modern eCommerce Guide: Boosting Member Engagement
DESCRIPTION:For decades\, AMS systems have focused on usability of association staff first\, leading to less-than-desirable member experiences. Meanwhile\, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern\, integrated approach to eCommerce for selling membership\, publications\, registrations\, donations\, and products? \n  \nLEARNING OBJECTIVES \n\nUnderstand the evolution of modern eCommerce and compare to AMS commerce\nSee real world examples of the shopping cart experience and the features available to associations\nLearn how eCommerce can connect within your ecosystem of software
URL:https://usteducation.org/event/modern-ecommerce-guide-boosting-member-engagement/
LOCATION:https://zoom.us/j/97639723150
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing/Member Engagement,Non-Dues Revenue,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W306WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T130000
DTEND;TZID=America/New_York:20220127T143000
DTSTAMP:20260524T210736
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205255Z
UID:10000035-1643288400-1643293800@usteducation.org
SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
END:VCALENDAR