BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.18.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T130000
DTEND;TZID=America/New_York:20261022T140000
DTSTAMP:20261022T191912Z
CREATED:20261005T200503Z
LAST-MODIFIED:20261022T191912Z
UID:10000922-1792674000-1792677600@usteducation.org
SUMMARY:From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition
DESCRIPTION:Course Description:  \nAssociations offer meaningful value to their members\, but that value is not always easy to explain\, or act on. When messaging is too broad\, benefits feel disconnected\, and teams describe the organization in different ways\, members may miss the very reasons they should engage\, renew\, attend\, or participate. When your audience\, value\, and strategy are not clearly defined\, communication can become too broad. Teams may describe the organization in different ways. Member benefits may feel disconnected. Marketing may become more focused on activity than clarity. \n  \nIn this session\, Cheri Quinn and Emily Youngblood will share a practical brand strategy framework associations can use to clarify who they serve\, what they offer\, why it matters\, and how they deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients\, they will walk through how to write a value proposition and strategy statement that support stronger messaging\, better internal alignment\, and more meaningful member engagement. Attendees will leave with practical language frameworks they can begin using right away to make their association’s value clearer\, more specific\, and easier for members to understand. \n  \nLearning Objectives: \nDefine a primary audience so your messaging is focused on the members who matter most to your organization’s growth\, engagement\, and impact. \n  \nWrite a value proposition that clearly communicates who you serve\, what they need\, what you offer\, why it matters\, and how your organization is different. \n  \nCreate a strategy statement that gives your team a simple internal guide for decision-making\, marketing\, and member experience. \n  \nApply these brand strategy elements as messaging guardrails for emails\, website content\, event promotion\, membership campaigns\, and internal alignment. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-what-we-do-to-why-members-care-building-a-stronger-association-value-proposition-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/98138806022
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T110000
DTEND;TZID=America/New_York:20261022T120000
DTSTAMP:20261022T191720Z
CREATED:20261001T185001Z
LAST-MODIFIED:20261022T191720Z
UID:10000921-1792666800-1792670400@usteducation.org
SUMMARY:Business Artistry in Associations: Moving from Transaction to Transformation
DESCRIPTION:Course Description:  \nIf you look at the average association website\, you’ll see a home page that features a wall of products\, events\, and news. As a result\, members often view their associations as vendors – distributors of products to buy or register for. \n \nHow do we reignite member engagement and foster deep loyalty? The answer just might be: Business Artistry. Creativity asks\, “Does it work?” but Artistry asks\, “Does it matter?” \n \nJoin Nir Hindie and Joanna Pineda as they translate the principles of Business Artistry into actionable insights that can be applied to all parts of association operations. Discover how shifting from a product-first mindset to human-centered artistry can transform member recruitment\, event experiences\, publications\, and even daily communications.\n  \nLearning Objectives: \nMembership Recruitment & Retention: Develop messaging that tells the member’s story rather than pushing association achievements\, so prospects see their own journey reflected in your mission. \n  \nMeetings & Events: Design experiential meetings and events that move beyond content delivery\, focusing on attendees’ emotional experience to foster true connection and learning. \n  \nResearch & Publications/Journals: Translate data\, technical findings\, and academic articles into meaningful insights with human significance that members can apply to their environments. \n  \nEmails & Daily Communications: Apply Omotenashi (anticipatory care and detail) to replace thoughtless blast outreach and “what’s new” announcements with intentional\, member-centric touchpoints. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/business-artistry-in-associations-moving-from-transaction-to-transformation-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99086691365
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/JoannaNir26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261020T110000
DTEND;TZID=America/New_York:20261020T120000
DTSTAMP:20261021T134238Z
CREATED:20261001T105732Z
LAST-MODIFIED:20261021T134238Z
UID:10000919-1792494000-1792497600@usteducation.org
SUMMARY:The Executive Playbook for AI Ready Data Strategy
DESCRIPTION:Course Description:  \nAs organizations accelerate their use of artificial intelligence\, many are discovering that weak data management and unclear governance are the greatest barriers to success. \nWe will provide executive leaders with a practical playbook for building the data foundations required for responsible\, scalable\, and high-impact AI. Explore how to move from fragmented data environments to governed\, trustworthy\, decision-ready intelligence. \nWe address how to prioritize investments\, avoid costly missteps\, establish effective data leadership and accountability models\, and maintain control across complex vendor and integration ecosystems. You will also learn how to connect data and AI investments to measurable business and mission outcomes\, including efficiency\, growth\, and risk reduction. \n  \nLearning Objectives: \nIdentify the leadership structures\, accountability models\, and investment priorities required to support scalable and responsible AI adoption. \nAssess organizational data management and governance maturity in relation to AI readiness and enterprise risk. \nApply practical methods for measuring the business and mission impact of data governance and AI investments. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-executive-playbook-for-ai-ready-data-strategy-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98878030621
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/DanielChris26.png
ORGANIZER;CN="Daniel Elacqua":MAILTO:daniel@strategico-consultants.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261007T110000
DTEND;TZID=America/New_York:20261007T120000
DTSTAMP:20261009T155034Z
CREATED:20260909T163012Z
LAST-MODIFIED:20261009T155034Z
UID:10000917-1791370800-1791374400@usteducation.org
SUMMARY:Beyond Your Member Count: The Metrics That Reveal Your Association’s True Level of Member Engagement
DESCRIPTION:Course Description:  \nMost associations know how many members they have. Far fewer know how many are truly engaged. Traditional membership reports measure dues and renewals but often miss the participation patterns that reveal the real health of your membership. In this session\, you’ll learn how to evaluate member engagement using data you likely already collect\, identify where members are dropping off\, and uncover practical opportunities to strengthen participation\, retention\, and long-term membership value. \n  \nLearning Objectives: \nDistinguish between membership counts and meaningful member engagement\, and understand why the difference matters. \nMeasure member participation using practical engagement metrics derived from data they already collect. \nIdentify which member activities are most closely associated with stronger renewal and long-term retention. \nEvaluate where engagement breaks down across the member lifecycle and prioritize the areas with the greatest opportunity for improvement. \nDevelop a practical 90-day action plan to strengthen member engagement without requiring new technology or changes to association policies. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/auto-draft-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96802895579
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/09/Surendar26.png
ORGANIZER;CN="Surendar Parasuraman":MAILTO:surendar@communa.app
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T130000
DTEND;TZID=America/New_York:20260922T140000
DTSTAMP:20260923T104438Z
CREATED:20260213T174336Z
LAST-MODIFIED:20260923T104438Z
UID:10000878-1790082000-1790085600@usteducation.org
SUMMARY:Building a Culture of Inclusion Through Budgets\, Financial Reporting and Communication
DESCRIPTION:Course Description:  \nIn this presentation we will discuss actions and tactics you can use to better connect project managers and staff with budget planning and budget building processes including adding an annual budget process assessment\, engaging staff with rolling projections and looking forward\, budgeting for revenue and support\, special tactics for budgeting for salaries\, and how decentralizing the budget building process and documenting budget assumptions is key to success.  We will also discuss how creating an inclusive culture about the budgeting process is critical to the above. \n  \nLearning Objectives: \n\nEmploy tactics to better connect project managers and staff with the budgeting process.\n \nCreate an inclusive culture to facilitate a better budgeting process\n \nDevelop and document more accurate budget projections.\n\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/building-a-culture-of-inclusion-through-budgets-financial-reporting-and-communication-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92190428486
CATEGORIES:ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Culture/Communication,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/MichaelPaul26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260910T130000
DTEND;TZID=America/New_York:20260910T140000
DTSTAMP:20260912T053254Z
CREATED:20260821T121109Z
LAST-MODIFIED:20260912T053254Z
UID:10000915-1789045200-1789048800@usteducation.org
SUMMARY:How to Build a Custom AI Agent
DESCRIPTION:Course Description:  \n47% of organizations are not educating their workforce to raise AI fluency.\n \n52% of employed AI users have not received any sort of training about the security and privacy risks associated with AI tools\, either.\n \nIn this live demonstration\, we’ll walk you through best practices to build a custom AI bot that is secure\, effective\, and useful.\n \nAlong the way\, we’ll call out common missteps to avoid and offer some strategic guidance on your approach to change management.\n  \nLearning Objectives: \nDemonstrate best practices for building a secure\, effective AI agent.\n \nOutline common missteps that result in AI slop and inefficiencies.\n \nSummarize key elements of a successful organization-wide rollout.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-build-a-custom-ai-agent-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91314919362
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Chris24-2.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260826T110000
DTEND;TZID=America/New_York:20260826T120000
DTSTAMP:20260827T111222Z
CREATED:20260714T184828Z
LAST-MODIFIED:20260827T111222Z
UID:10000910-1787742000-1787745600@usteducation.org
SUMMARY:Should You Stay or Should You Go? The AMS Edition
DESCRIPTION:Course Description:  \nSo\, your AMS isn’t delivering what you need. Before you start shopping for a new system\, it’s worth determining whether your challenges stem from internal processes\, data\, adoption\, governance\, changing organizational needs\, or the technology itself.\n \nIn this session\, we’ll explore the key questions and considerations that can help you decide whether to stay the course and optimize what you have or move on to a new solution. You’ll leave with a framework for making a confident\, strategic AMS decision.\n  \nLearning Objectives: \nUnderstand the factors that should influence an AMS stay-or-go decision.\n \nRecognize common risks and opportunities associated with each path.\n \nApply a decision-making framework that supports long-term organizational success.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/should-you-stay-or-should-you-go-the-ams-edition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93007775607
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/KellyGretchen26.png
ORGANIZER;CN="Gretchen Steenstra":MAILTO:gsteenstra@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T110000
DTEND;TZID=America/New_York:20260812T120000
DTSTAMP:20260813T112815Z
CREATED:20260806T132946Z
LAST-MODIFIED:20260813T112815Z
UID:10000912-1786532400-1786536000@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n \n 
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement/
LOCATION:zoom.us/j/96422988441
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260805T130000
DTEND;TZID=America/New_York:20260805T140000
DTSTAMP:20260806T095942Z
CREATED:20260728T162732Z
LAST-MODIFIED:20260806T095942Z
UID:10000911-1785934800-1785938400@usteducation.org
SUMMARY:How Associations Can Connect Content\, Marketing and Data to Drive Membership Engagement
DESCRIPTION:Course Description:  \nAssociation audiences have changed — but most organizational structures haven’t.\n \nFor years\, content and marketing have operated separately\, often divided between audience trust and performance goals. Meanwhile\, today’s members are researching\, learning\, and making decisions across a fragmented\, non-linear journey shaped by digital channels\, peer networks\, events\, and AI.\n \nAs a result\, associations are producing more content than ever\, but often struggling to create meaningful engagement\, reach new audiences\, and connect efforts across teams.\n \nThis session explores a new model for association engagement — one where content\, marketing\, and data work together as a connected system rather than disconnected functions.\n \nAttendees will learn how to better align content strategy with audience behavior\, reduce duplication across channels\, and create more intentional member experiences that build trust and drive action. Through real-world examples and practical frameworks\, the session will demonstrate how associations can shift from siloed communications to a more connected ecosystem designed for modern audience engagement.\n \nThe session will also explore how AI and association technology platforms can support smarter content planning\, personalization\, measurement\, and cross-channel coordination.\n \nParticipants will leave with actionable ideas to improve internal alignment\, strengthen audience engagement\, and make content work harder across the organization.\n  \nLearning Objectives: \nIdentify how siloed content and marketing structures create friction across the member journey.\n \nExplain how AI\, zero-click behavior\, and fragmented discovery are reshaping audience engagement.\n \nApply a connected content framework that aligns content\, marketing\, and data around shared goals.\n \nEvaluate practical ways to operationalize a more integrated engagement strategy within their organization.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/how-associations-can-connect-content-marketing-and-data-to-drive-membership-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92241356257
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/JoeSusan26.png
ORGANIZER;CN="Joe Stella":MAILTO:jstella@backpocketagency.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260805T110000
DTEND;TZID=America/New_York:20260805T120000
DTSTAMP:20260806T095356Z
CREATED:20260616T143045Z
LAST-MODIFIED:20260806T095356Z
UID:10000905-1785927600-1785931200@usteducation.org
SUMMARY:The Mindset Shift: Migrating from Legacy "AMS Thinking" to AI-Ready "CRM Thinking"
DESCRIPTION:REGISTRATION IS LIMITED TO 20! \nRESERVE YOUR SPOT! \nCourse Description:  \nFor years\, associations have operated under “AMS thinking”—relying on rigid\, all-in-one Association Management Systems to manage member data in structured silos. As member expectations evolve and artificial intelligence redefines operational capabilities\, transitioning to Salesforce offers a powerful alternative. However\, success requires more than just new software. It demands a fundamental shift to “CRM thinking.” This session is designed to guide association leaders through this paradigm shift and prepare them for a successful migration in an AI-dominated landscape.\n \nWe will focus on understanding the critical architectural differences between legacy databases and a relationship-focused platform.\n \nWe will specifically analyze how “CRM thinking” unlocks native\, predictive AI capabilities (such as member churn prediction and personalized engagement paths) that are impossible to achieve within the rigid\, siloed data structures of “AMS thinking.” Additionally\, we will demystify the Salesforce ecosystem\, helping you evaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud) to meet your association’s specific operational needs.\n  \nLearning Objectives: \nContrast the operational and architectural differences between legacy “AMS thinking” and a relationship-centric\, AI-ready “CRM thinking” approach.\n \nEvaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud and Einstein AI) to meet your association’s specific operational needs.\n \nFormulate a structured vetting process to select a qualified Salesforce implementation partner who understands association workflows.\n \nDesign a high-level roadmap for aligning legacy business processes with Salesforce’s flexible automation and predictive intelligence capabilities.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-mindset-shift-migrating-from-legacy-ams-thinking-to-ai-ready-crm-thinking-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92554380130
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/06/Jason25.png
ORGANIZER;CN="Jason Bailey":MAILTO:jasonb@bosma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T130000
DTEND;TZID=America/New_York:20260729T140000
DTSTAMP:20260730T030234Z
CREATED:20260626T192636Z
LAST-MODIFIED:20260730T030234Z
UID:10000908-1785330000-1785333600@usteducation.org
SUMMARY:Membership Innovation: Flipping the Script on Engagement
DESCRIPTION:Course Description:  \nAssociation professionals are constantly challenged to attract\, engage\, and retain members and volunteers in an increasingly competitive environment. This interactive webinar provides practical innovation tools that participants can apply immediately to strengthen engagement across their organization.\n \nAttendees will learn how to uncover hidden assumptions that may be limiting the effectiveness of current membership and volunteer engagement strategies. Through reframing techniques\, participants will explore new ways to approach recruitment\, retention\, volunteer involvement\, and member value creation.\n \nThe webinar combines expert insights\, real-world examples\, and guided interactive exercises that help participants evaluate their current engagement challenges and generate fresh ideas they can implement right away. Participants will also explore belonging-centered engagement models designed to foster stronger connections\, deeper participation\, and long-term loyalty.\n \nBy the end of the session\, attendees will leave with practical strategies that can help transform the way their organization engages members and volunteers.\n  \nLearning Objectives: \nImprove member recruitment and retention efforts by using reframing techniques to identify barriers\, uncover new opportunities\, and adapt strategies to better meet member needs.\n \nEnhance volunteer engagement by analyzing how belonging\, motivation\, and behavior influence participation\, and by redesigning simple engagement models that create stronger connections.\n \nApply basic innovation tools such as idea mapping\, prototyping\, and peer feedback to test engagement ideas and bring practical\, low-risk improvements back to their teams and chapters.\n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/membership-innovation-flipping-the-script-on-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98080614986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Justin26.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T110000
DTEND;TZID=America/New_York:20260729T120000
DTSTAMP:20260730T030228Z
CREATED:20260416T203856Z
LAST-MODIFIED:20260730T030228Z
UID:10000896-1785322800-1785326400@usteducation.org
SUMMARY:Revenue Unplugged: Ask Us Anything About Non-Dues Revenue
DESCRIPTION:Course Description:  \nYou’ve heard the presentations\, read the case studies\, and seen the slides—but when it comes to your association\, the practical questions about non-dues revenue always remain. That’s why we’re opening the floor for a candid\, fast-paced session with four of the association community’s go-to experts in sponsorship\, strategy\, business models\, and partnerships.\nThis “Ask Us Anything” session brings together more than a century of combined experience helping associations design\, diversify\, and grow their revenue streams. Bring your toughest challenges and most curious “what ifs”—this is your chance to explore solutions that make sense for your members\, mission\, and market.\n  \nLearning Objectives: \nIdentify creative twists on traditional sponsorships and partnerships\n \nEvaluate the value of aligning revenue goals with mission\, member value\, and sponsor value\n \nAnalyze current trends in pricing packaging\, and corporate engagement\n \nApply strategies to move from one-off ideas or events to sustainable revenue programs\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/revenue-unplugged-ask-us-anything-about-non-dues-revenue-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98383897085
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/BarbaraBruceDanMichael26.png
ORGANIZER;CN="Barbara Armentrout":MAILTO:barbara@bjasolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T140000
DTSTAMP:20260723T111653Z
CREATED:20260416T163817Z
LAST-MODIFIED:20260723T111653Z
UID:10000894-1784725200-1784728800@usteducation.org
SUMMARY:The Strength of Associations: Volunteering Around the World
DESCRIPTION:Course Description:  \nVolunteering is a powerful force behind the success of associations—but its impact looks different across regions\, cultures\, and communities. In this webinar\, we’ll explore how associations can harness volunteering as a strategic asset to drive engagement\, strengthen member value\, and expand global impact.\n \nYou’ll gain insights into how volunteering practices vary around the world\, what motivates individuals in different cultural contexts\, and how expectations of volunteer roles can differ significantly across geographies. We’ll also share practical strategies to help you recruit\, engage\, and support volunteers effectively—no matter where they are.\n \nWhether you’re building a global program or refining an existing one\, this session will equip you with actionable ideas to create a more inclusive\, scalable\, and impactful volunteer ecosystem.\n  \n  \nLearning Objectives: \nEvaluate how associations can unlock the full potential of volunteering to drive impact and engagement\n \nUnderstand how volunteering varies across cultures\, regions\, and expectations worldwide\n \nApply practical strategies to attract\, motivate\, and support volunteers in a global context\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-strength-of-associations-volunteering-around-the-world-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94209519667
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/PietroJim26.png
ORGANIZER;CN="Pietro Macchiarella":MAILTO:pmacchiarella@ypo.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T110000
DTEND;TZID=America/New_York:20260722T120000
DTSTAMP:20260722T231428Z
CREATED:20260626T185918Z
LAST-MODIFIED:20260722T231428Z
UID:10000906-1784718000-1784721600@usteducation.org
SUMMARY:From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition
DESCRIPTION:Course Description:  \n\nAssociations offer meaningful value to their members\, but that value is not always easy to  explain\, or act on. When messaging is too broad\, benefits feel disconnected\, and teams describe the organization in different ways\, members may miss the very reasons they should engage\, renew\, attend\, or participate.\n \nWhen your audience\, value\, and strategy are not clearly defined\, communication can become too broad. Teams may describe the organization in different ways. Member benefits may feel disconnected. Marketing may become more focused on activity than clarity.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share a practical brand strategy framework associations can use to clarify who they serve\, what they offer\, why it matters\, and how they deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients\, they will walk through how to write a value proposition and strategy statement that support stronger messaging\, better internal alignment\, and more meaningful member engagement.\n \nAttendees will leave with practical language frameworks they can begin using right away to make their association’s value clearer\, more specific\, and easier for members to understand.\n\n  \nLearning Objectives: \n\nDefine a primary audience so messaging is focused on the members who matter most to your organization’s growth\, engagement\, and impact.\n \nWrite a value proposition that clearly communicates who you serve\, what they need\, what you offer\, why it matters\, and how your organization is different.\n \nCreate a strategy statement that gives your team a simple internal guide for decision-making\, marketing\, and member experience.\n \nApply brand strategy elements as messaging guardrails for emails\, website content\, event promotion\, membership campaigns\, and internal alignment.\n\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n \n \n 
URL:https://usteducation.org/event/from-what-we-do-to-why-members-care-building-a-stronger-association-value-proposition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91325907573
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260716T130000
DTEND;TZID=America/New_York:20260716T140000
DTSTAMP:20260716T221024Z
CREATED:20260526T160545Z
LAST-MODIFIED:20260716T221024Z
UID:10000903-1784206800-1784210400@usteducation.org
SUMMARY:Insourcing vs. Outsourcing IT: Not An Either/Or Decision
DESCRIPTION:Course Description:  \nBetween insourcing\, outsourcing\, and every possible hybrid configuration in between\, it can be tough to know which IT management strategy would serve your organization best.\n \nOptimal Networks has spent 35 years helping associations design and refine their approach to IT management—including cases where we’ve “lost” business to internal hires. We’ve seen organizations thrive when their model is the right fit\, and we’ve seen the costly disruptions that follow when it isn’t.\n \nThis session is designed to help set your association down that first path.\n  \nLearning Objectives: \nCategorize the various components of IT management\n \nExamine the operational risks and opportunities tied to each component\n \nCompare common management models: insourced\, outsourced\, or co-managed IT\n \nOutline key variables to consider when choosing the right model for your association\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/insourcing-vs-outsourcing-it-not-an-either-or-decision-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96768433376
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Chris24-2.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260715T110000
DTEND;TZID=America/New_York:20260715T120000
DTSTAMP:20260716T141522Z
CREATED:20260626T191601Z
LAST-MODIFIED:20260716T141522Z
UID:10000907-1784113200-1784116800@usteducation.org
SUMMARY:Scenario Planning for Nonprofit Associations:  Building Resilience and Sustaining Impact
DESCRIPTION:Course Description:  \nIn Today’s dynamic environment\, nonprofit organizations must be prepared to navigate uncertainty while staying focused on their mission. In this session\, we will explore practical approaches to scenario planning and revenue diversification that support financial sustainability.\n \n\nParticipants will learn how to build and evaluate ‘what-if’ financial scenarios\, identify strategies to diversify and stabilize revenue streams\, assess growth and expansion opportunities\, and apply key questions and best practices throughout the planning process.\n\n  \nLearning Objectives: \n\nIllustrate and define strategies for building scenario plans that can help your nonprofit associations continue to focus on their mission.\n\n \nIdentify revenue diversification solutions that support financial sustainability.\n \nApply best practices and key questions during the scenario planning process.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/scenario-planning-for-nonprofit-associations-building-resilience-and-sustaining-impact-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92612431295
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/06/Teresa26.png
ORGANIZER;CN="Teresa Henderson":MAILTO:teresa.henderson@yptc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260708T130000
DTEND;TZID=America/New_York:20260708T140000
DTSTAMP:20260709T100330Z
CREATED:20260401T160651Z
LAST-MODIFIED:20260709T100330Z
UID:10000889-1783515600-1783519200@usteducation.org
SUMMARY:The M&A Blind Spot: What Association Leaders Need to Know About Valuation Before It’s Too Late
DESCRIPTION:Course Description:  \nIndustry consolidation is reshaping the landscape for associations and nonprofits. Member organizations are merging\, being acquired\, or disappearing — and with them\, the dues revenue\, advertising base\, and vendor ecosystems that associations depend on. Yet most association executives are watching this happen without the tools to understand\, quantify\, or respond to it strategically. This session draws on over a decade of strategic valuation and market intelligence work across Fortune 1000 companies\, private equity portfolios\, and nonprofit mergers to give association leaders a practical\, thought-leadership grounded understanding of how M&A really works — from the wide range of valuation outcomes that make deals unpredictable\, to the due diligence failures that sink them\, to the fundamentally different rules that apply when nonprofits merge versus when for-profits transact. Whether your members are the ones consolidating or your association is considering its own strategic combination\, this session will elevate your ability to lead through it. \n  \nLearning Objectives: \nUnderstand why industry consolidation directly impacts association membership\, revenue\, and strategic positioning — and how to account for it before it becomes a crisis\n \nLearn the difference between valuation as a financial exercise and valuation as a strategic decision-making tool for boards\, mergers\, and capital allocation\n \nIdentify the most common due diligence failures that cause mergers and acquisitions to underperform — and what responsible leadership looks like on both the buy and sell side\n \nRecognize when your organization is “too late” in planning for sellability\, merger readiness\, or consolidation response — and the minimum viable steps to course-correct\n \nApply a practical framework for assessing whether to buy\, build\, merge\, or find a niche — whether your organization is a for-profit\, nonprofit\, or trade association\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ma-blind-spot-what-association-leaders-need-to-know-about-valuation-before-its-too-late-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92937397585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Edgar26.png
ORGANIZER;CN="Edgar Baum":MAILTO:edgar@avasta.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T110000
DTEND;TZID=America/New_York:20260624T120000
DTSTAMP:20260625T115600Z
CREATED:20260209T025822Z
LAST-MODIFIED:20260625T115600Z
UID:10000871-1782298800-1782302400@usteducation.org
SUMMARY:Communication Killers: Why Smart C-Suite Leaders Lose Their Jobs—And How Not to Be Next
DESCRIPTION:Course Description:  \nYou didn’t get to the top because you lack skills. But what takes down even the best association CEOs and C-suite leaders isn’t performance—it’s communication. Misread your board or misjudge your staff dynamics\, and your credibility can erode fast\, taking your reputation and role down with it. \nThis one-hour\, high-intensity webinar pulls back the curtain on the silent career derailers that sideline association executives. You’ll get a candid look at how subtle missteps in messaging\, tone\, or alignment can turn collaboration into confrontation\, and what you can do today to stop it. \nWalk away with a clearer sense of how your leadership voice is heard\, where it might be misfiring\, and how mastering this one skill may be the reason you keep your job… or start planning your next move. \n  \nLearning Objectives: \nDecode board and staff dynamics before they blow up your leadership credibility. \nAdapt your communication style to defuse conflict and build trust. \nSpot early warning signs that your leadership message isn’t landing—and fix it before it’s too late. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/communication-killers-why-smart-c-suite-leaders-lose-their-jobs-and-how-not-to-be-next-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94675406323
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Richard26.png
ORGANIZER;CN="Richard Yep":MAILTO:richard.yep@vettedsolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T130000
DTEND;TZID=America/New_York:20260617T140000
DTSTAMP:20260618T124952Z
CREATED:20260526T102337Z
LAST-MODIFIED:20260618T124952Z
UID:10000902-1781701200-1781704800@usteducation.org
SUMMARY:Woo That Works: Authentic Leadership in an Age of Artificial Everything
DESCRIPTION:Course Description:  \n“Woo That Works: Authentic Leadership in an Age of Artificial Everything” helps participants reconnect with the most human parts of leadership: presence\, self-awareness\, courage\, and connection.\n \nIn a world increasingly shaped by AI\, automation\, and performative professionalism\, authentic leadership is no longer a nice-to-have; it is a real differentiator. Through a practical blend of mindfulness\, emotional intelligence\, and the head-heart-gut framework\, participants will explore how to lead with more clarity\, empathy\, and courage without hiding behind corporate armor.\n  \nLearning Objectives: \nExplore how mindfulness and self-awareness help leaders respond with greater clarity\, courage\, and humanity\, especially in moments of pressure.\n \nIdentify the difference between showing up professionally and hiding behind corporate armor that limits trust\, creativity\, and connection.\n \nApply a simple head\, heart\, and gut framework for communicating\, deciding\, and leading with more authenticity.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/woo-that-works-authentic-leadership-in-an-age-of-artificial-everything-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98476004222
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/05/Anne25-3.png
ORGANIZER;CN="Anne Robie":MAILTO:anne@darshanleadership.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260610T110000
DTEND;TZID=America/New_York:20260610T120000
DTSTAMP:20260611T172950Z
CREATED:20260116T160540Z
LAST-MODIFIED:20260611T172950Z
UID:10000862-1781089200-1781092800@usteducation.org
SUMMARY:Making Volunteer Selection Objective - Building Thoughtful Criteria
DESCRIPTION:Course Description:  \nVolunteers are an associations most engaged members. They regularly find the most value in their membership. Yet many associations obfuscate the process to becoming a volunteer\, either relying on who they know\, or creating a process that is difficult to navigate. This session will focus on how associations can better outline their process for volunteer selection to help engage more members\, providing more value to both members and the association. \n  \nLearning Objectives: \nUnderstand the value of creating volunteer selection criteria \nCreate potential evaluation criteria for volunteers \nDevelop criteria outlining both skills and competencies for volunteer roles. \nIdentify opportunities to remove subjective steps from their own selection process \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/making-volunteer-selection-objective-building-thoughtful-criteria-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97734637107
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Justin26.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T110000
DTEND;TZID=America/New_York:20260527T120000
DTSTAMP:20260528T112124Z
CREATED:20260501T144720Z
LAST-MODIFIED:20260528T112124Z
UID:10000898-1779879600-1779883200@usteducation.org
SUMMARY:Mastering the Three Zones of Association Leadership
DESCRIPTION:Course Description:  \nAssociation leaders operate in three essential zones—strategy\, risk management\, and culture—and long-term stability depends on keeping all three in balance. This session introduces a practical\, easy to apply framework that helps leaders focus their attention where it drives the greatest impact. You’ll explore how these zones shape decision making\, member value\, and organizational resilience\, especially in small staff environments. Participants will leave with simple\, actionable ways to align staff\, volunteers\, and members to create sustained strength and momentum. \n  \n  \nLearning Objectives: \nUnderstand how strategy\, risk management\, and culture work together to strengthen or destabilize an association.\n \nApply communication tools that help staff\, volunteers\, and members become aligned.\n \nBuild long-term momentum by reinforcing habits that support clarity\, resilience\, and a healthy organizational culture.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n \n 
URL:https://usteducation.org/event/mastering-the-three-zones-of-association-leadership-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92949527950
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/05/Tip26.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260521T130000
DTEND;TZID=America/New_York:20260521T140000
DTSTAMP:20260522T123251Z
CREATED:20260213T173340Z
LAST-MODIFIED:20260522T123251Z
UID:10000876-1779368400-1779372000@usteducation.org
SUMMARY:CFO Financial Communications and Interactions With Boards
DESCRIPTION:Course Description:  \nThe relationship between a Chief Financial Officer (CFO) and a nonprofit’s Board of Directors is critical to the organization’s success\, stability\, and mission achievement. This session is designed to equip CFOs and senior finance leaders with the essential communication skills and strategic insights needed to effectively partner with\, educate\, and influence the board. We will explore how to move beyond basic reporting to deliver financial information that is strategic\, clear\, and action-oriented\, helping board members fulfill their fiduciary duties. Topics will include translating complex financial statements into key organizational narratives\, managing the budget process with board oversight\, communicating about risk and reserves\, and handling challenging questions from diverse board member backgrounds \n  \nLearning Objectives: \nAdapt financial reports and presentations to meet the distinct information needs of different board committees (e.g.\, Finance\, Audit\, Investment).\n \nTranslate complex financial data into clear\, concise\, and compelling narratives that directly connect financial performance to the organization’s mission and strategic goals.\n \nFacilitate productive board discussions on the annual budget\, presenting it not just as a spending plan\, but as a roadmap for executing strategy.\n \nEmploy best practices for anticipating and responding to challenging or technical financial questions from board members with non-financial backgrounds.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/cfo-financial-communications-and-interactions-with-boards-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91665921432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Culture/Communication,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/MichaelPaul26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260514T104827Z
CREATED:20260430T143104Z
LAST-MODIFIED:20260514T104827Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260423T110000
DTEND;TZID=America/New_York:20260423T120000
DTSTAMP:20260424T140325Z
CREATED:20251218T183158Z
LAST-MODIFIED:20260424T140325Z
UID:10000850-1776942000-1776945600@usteducation.org
SUMMARY:Beyond Certifications: Core Principles of Professional and Corporate Recognition Programs
DESCRIPTION:Course Description:  \nUnlock the untapped potential within your association. While many organizations prioritize traditional membership benefits\, recognition programs offer a powerful tool that simultaneously drives revenue\, enhances member engagement\, and fosters long-term industry impact. This course outlines the common best practices used across recognition programs and provides association leaders with a framework for understanding program structure and hierarchy. You’ll gain practical knowledge in developing\, implementing\, and maintaining certificate\, certification\, and company recognition programs. \n  \nLearning Objectives: \nIdentify key principles for developing and implementing effective recognition programs \nAlign recognition initiatives with the association’s mission and strategic goals \nApply best practices for marketing recognition programs to members and stakeholders \nBuild and nurture relationships with partner organizations to enhance program value \nUnderstand financial implications and expectations for program sustainability \nAnalyze case studies to identify successful recognition strategies and common pitfalls \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/beyond-certifications-core-principles-of-professional-and-corporate-recognition-programs-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98660477341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jeffrey-25-2.png
ORGANIZER;CN="Jeffrey Greenwald":MAILTO:jgreenwald@operativegreenwald.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260415T110000
DTEND;TZID=America/New_York:20260415T120000
DTSTAMP:20260416T122449Z
CREATED:20260213T171933Z
LAST-MODIFIED:20260416T122449Z
UID:10000874-1776250800-1776254400@usteducation.org
SUMMARY:Building an AI-Enabled Education Program: Practical Strategies for Associations
DESCRIPTION:Course Description:  \nArtificial intelligence is rapidly reshaping how education programs are designed\, delivered\, and scaled. For associations and mission-driven organizations\, the question is no longer whether to explore AI\, but how to do so thoughtfully and strategically. \nThis practical webinar provides a clear\, non-technical look at how AI can support content creation\, curation\, learner engagement\, and program operations. Using a real-world association case example\, participants will explore lessons learned\, governance considerations\, and strategies for balancing innovation with risk management. \nAttendees will leave with actionable ideas\, a simple framework for AI adoption\, and concrete steps they can begin implementing right away. \n  \nLearning Objectives: \nIdentify practical applications of AI across the education lifecycle\, from content creation to delivery and operations. \nExplain why AI is becoming strategically important for associations facing competitive and resource pressures. \nRecognize key governance and risk considerations when implementing AI in education programs. \nApply a simple roadmap for AI adoption\, including how to start with low-risk pilots. \nOutline immediate next steps to explore AI responsibly within their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/building-an-ai-enabled-education-program-practical-strategies-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92126251031
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Toni26.png
ORGANIZER;CN="Toni Kervina":MAILTO:tkervina@asnt.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T130000
DTEND;TZID=America/New_York:20260407T140000
DTSTAMP:20260408T114503Z
CREATED:20251212T163331Z
LAST-MODIFIED:20260408T114503Z
UID:10000841-1775566800-1775570400@usteducation.org
SUMMARY:Execution: You Can't Scale Chaos
DESCRIPTION:Course Description:  \nWithout critical processes that scale with the business\, growth fades\, effectiveness erodes\, and profits dwindle. \nAre all your processes running without drama and driving industry-leading profitability? \nExecution is about converting revenue efficiently into profit through processes\, priorities\, leveraging data and effective communication. \n  \nLearning Objectives: \nDevelop strategies to grow effectively and efficiently with discipline and intention. \nDesign processes that scale as the business grows. \nIdentify execution gaps that erode effectiveness and profit margins. \nApply communication techniques as a tool to enhance execution. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-crafting-the-right-strategy-based-on-purpose-and-core-values-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93763454089
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260401T110000
DTEND;TZID=America/New_York:20260401T120000
DTSTAMP:20260402T095113Z
CREATED:20260209T024411Z
LAST-MODIFIED:20260402T095113Z
UID:10000870-1775041200-1775044800@usteducation.org
SUMMARY:AI Licensing: Free-For-All or Pay-To-Play?
DESCRIPTION:Course Description:  \nJoin us for a ‘point-counterpoint’ style session about free and paid AI licensing. We will share our views on the positives\, negatives\, considerations\, and impacts of the different options in AI licensing. We will be curious and debate our positions. Our format will create a stimulating environment for lively discussion\, intellectual exchange\, peer learning\, and friendly banter.\nSome questions we will consider: How applicable is the euphemism: “If the license is free\, you are the commodity”? Is a freemium license the most expeditious way to bring the most staff up to speed? How can organizations encourage ‘informed experimentation’ with AI tools? Is my organization’s data at risk? Does my AI tool use my data and prompts to train its model? \n  \nLearning Objectives: \nAnalyze and evaluate the variables in the decision to use free and/or fee AI licenses. \nIdentify recommended guardrails if/when giving staff permission to use free AI licenses. \nEvaluate inputs to measure ROI if/when giving staff paid AI licenses. \nDiscern key elements of Terms and Conditions in AI license models. \nFacilitate a discussion at your organization when considering free and paid AI licenses. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-licensing-free-for-all-or-pay-to-play-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93622931656
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/RonCarlosVictoriaa26.png
ORGANIZER;CN="Ron Moen%2C CAE":MAILTO:rmoen@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T130000
DTEND;TZID=America/New_York:20260331T140000
DTSTAMP:20260401T101233Z
CREATED:20251212T164143Z
LAST-MODIFIED:20260401T101233Z
UID:10000843-1774962000-1774965600@usteducation.org
SUMMARY:People: Working in Perfect Harmony & Being Accountable
DESCRIPTION:Course Description:  \nPeople decisions are designed to create a healthy culture of learning and accountability. \nAre all stakeholders productive and engaged\, and would you “rehire” all of them? \nPeople decisions when scaling up involve strategically managing your workforce to support business growth\, focusing on hiring/firing\, retention\, development\, and culture. It is about making sure you have the right people in the right roles doing the right things right\, fostering a high-performance culture\, and aligning workforce with your overall strategic goals. This is about your Core Values and the behaviors that bring them to life. Straight-forward but far from simple. You are dealing with humans\, after all. \n  \nLearning Objectives: \nBuild a culture rooted in Core Values and demonstrated behaviors. \nAssess whether the organization has the right people in the right roles. \nPlan for intentional talent scaling as the business grows. \nDesign people systems that drive high performance. \nAlign workforce and culture with strategic priorities. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/people-working-in-perfect-harmony-being-accountable-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92760373685
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T110000
DTEND;TZID=America/New_York:20260331T120000
DTSTAMP:20260401T100923Z
CREATED:20260116T143918Z
LAST-MODIFIED:20260401T100923Z
UID:10000855-1774954800-1774958400@usteducation.org
SUMMARY:Same Values\, New Design: Why Association Events Don’t Need to Look the Way They Always Have
DESCRIPTION:Course Description:  \nAssociations are built on enduring values: advancing knowledge\, serving members\, fostering community\, and creating meaningful impact. Those values haven’t changed\, but the way we design events around them can. \nIn this highly interactive online session\, participants will explore how association events can evolve beyond familiar formats without losing their purpose or credibility. Using a live\, audience-driven “design wheel” format\, the session will surface practical ideas for rethinking agendas\, engagement\, technology\, sponsorship\, and human connection\, all while staying true to an association’s mission. \nRather than presenting a list of trends\, this session invites participants to experience a different way of designing events in real time\, demonstrating how small\, intentional design choices can lead to more engaging\, inclusive\, and relevant meetings. \n  \nLearning Objectives: \nDistinguish between core association values and inherited event formats\, identifying where tradition supports the mission and where it may limit engagement. \nApply at least three alternative event design approaches that enhance participation\, connection\, and relevance without compromising professionalism or purpose. \nEvaluate common event design choices (agenda structure\, room setup\, technology use\, sponsorship integration) through a values-first lens. \nBuild confidence in experimenting with new formats\, using small\, low-risk design shifts rather than large-scale overhauls. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/same-values-new-design-why-association-events-dont-need-to-look-the-way-they-always-have-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96663774432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/KsenijaShawn26.png
ORGANIZER;CN="Ksenija Polla":MAILTO:kpolla@talley.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T140000
DTSTAMP:20260302T182317Z
CREATED:20260227T163806Z
LAST-MODIFIED:20260302T182317Z
UID:10000881-1773752400-1773756000@usteducation.org
SUMMARY:A Check-in on the Current Political Landscape’s Impact on Associations
DESCRIPTION:Course Description:  \nWe are now well into the current political landscape\, where executive orders and legislation continue to drastically affect the landscape that associations operate in. While some early concerns have been erased\, others have turned into real operational shifts. In this second\, off-the-record check-in\, Matrix Group CEO Joanna Pineda will facilitate a candid discussion with association executives across industries. Panelists will share what they are seeing as executive orders and legislation impact funding\, membership\, events\, and even the WHY of organizations. \nThey’ll discuss: \nThe ongoing impact of executive orders \nThe impact of funding legislation on their operations and the agencies they work with \nThe impact of recent policy shifts on membership and event registrations \nThe broader impact on specific industries and professions \nHow members are responding as policies take hold \nWhere associations are finding clarity\, and where they are still navigating gray areas \nWhen they are choosing to engage publicly\, and when are they opting for a quieter approach \nHow they are adjusting their advocacy to achieve wins for their sectors \nShort-term adjustments vs. long-term shifts \nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience. This session will NOT be recorded and AI notetakers will not be admitted to allow for an open conversation. \n  \nLearning Objectives: \nAnalyze how association leaders are assessing the impact of the current policy environment \nIdentify strategies peers are using to respond as policy changes move from announcement to reality.   \nApply new perspectives and questions to bring back to your leadership team and Board
URL:https://usteducation.org/event/a-check-in-on-the-current-political-landscapes-impact-on-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97494492284
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/JoannaDavidChrisMark26.png
END:VEVENT
END:VCALENDAR