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DTSTART;TZID=America/New_York:20241114T130000
DTEND;TZID=America/New_York:20241114T133000
DTSTAMP:20241115T142155Z
CREATED:20240411T163300Z
LAST-MODIFIED:20241115T142155Z
UID:10000574-1731589200-1731591000@usteducation.org
SUMMARY:Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \n  \nLEARNING OBJECTIVES: \nNavigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \nElevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/part-2-2-the-power-of-connection-navigating-complex-dialogues-with-skill/
LOCATION:zoom.us/j/99033609240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T110000
DTEND;TZID=America/New_York:20241114T120000
DTSTAMP:20241115T134252Z
CREATED:20240924T055231Z
LAST-MODIFIED:20241115T134252Z
UID:10000627-1731582000-1731585600@usteducation.org
SUMMARY:The Joyful Leadership Revolution: 6 Components for Building a Successful\, Happy Workplace
DESCRIPTION:COURSE DESCRIPTION: \n“The Joyful Leadership Revolution” is an engaging 1-hour virtual webinar designed for busy leaders who want to infuse more positivity and effectiveness into their leadership style. \nThis concise yet impactful session introduces participants to the six key elements that form the foundation of joyful leadership: Principles/Purpose/Potential\, Process\, Presence\, People\, Perspective\, and Play. \nIn this fast-paced hour\, we’ll explore: \n– How aligning your values\, mission\, and vision can drive purposeful leadership\n– The balance between efficient processes and meaningful presence\n– Strategies for connecting with people while maintaining a positive perspective\n– The power of incorporating play to boost creativity and team morale \nParticipants will gain: \n– A quick overview of the 6 Components of Joyful Leadership\n– Practical tips for implementing these components in their daily leadership practice\n– Insights into creating a more positive and engaging work environment\n– Ideas for quick wins to immediately enhance their leadership approach \nThis webinar benefits leaders by providing a fresh perspective on leadership\, offering easy-to-implement strategies that can lead to increased team engagement and productivity. It’s perfect for both experienced and emerging leaders looking to make a positive impact in today’s fast-paced business world. \nJoin us for an hour that could transform your approach to leadership and help you foster a more joyful\, purpose-driven team dynamic. \n  \nLEARNING OBJECTIVES: \nBy the end of this 1-hour webinar\, participants will be able to: \nIdentify the 6 Components of Joyful Leadership and understand their significance in creating a positive leadership approach. \nRecognize how Principles/Purpose/Potential form the foundation of joyful leadership. \nExplain the importance of balancing Process\, Presence\, and People in day-to-day leadership activities. \nExplain the role of Perspective and Play in fostering a positive work environment. \nIdentify at least one actionable step to incorporate each component into their leadership practice. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Marissa24.png
ORGANIZER;CN="Marissa Levin":MAILTO:Marissa@MarissaInternational.com
LOCATION:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185344Z
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185710Z
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241024T130000
DTEND;TZID=America/New_York:20241024T140000
DTSTAMP:20241028T190330Z
CREATED:20240912T202614Z
LAST-MODIFIED:20241028T190330Z
UID:10000618-1729774800-1729778400@usteducation.org
SUMMARY:From Strategy to Execution: Ruthlessly Aligning Your Association for Success
DESCRIPTION:COURSE DESCRIPTION: \nSo\, your association has a strategic plan\, now what? As the chief staff officer\, the pressure is on to make it happen (and fast!). This session will equip you with some next steps in making sure your volunteers\, staff\, partners\, and board are in the right place to support your goals and drive your mission forward. \n  \nLEARNING OBJECTIVES: \nDevelop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles. \nAnalyze and organize staff resources to optimize program development and eliminate inefficiencies\, building a lean\, focused team. \nCultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Tip24.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
LOCATION:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240924T130000
DTEND;TZID=America/New_York:20240924T140000
DTSTAMP:20240925T085345Z
CREATED:20240821T193143Z
LAST-MODIFIED:20240925T085345Z
UID:10000605-1727182800-1727186400@usteducation.org
SUMMARY:How Open Access Will Affect Your Journal Strategy and Revenue
DESCRIPTION:COURSE DESCRIPTION: \nIn August 2022\, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31\, 2025. For many associations\, members consider access to the association journals to be one of the top benefits of membership. In addition\, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees. \nWho is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals? \nLearn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals. \n  \nLEARNING OBJECTIVES: \nAnalyze the White House directive on open access\, including what it is\, who is affected\, how it impacts associations\, and the timeline for implementation. \nInvestigate the new business models associations are exploring for life post-open access. \nExamine the processes organizations use to develop new member benefits and generate non-dues revenue. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/W537-4.png
LOCATION:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240912T110000
DTEND;TZID=America/New_York:20240912T120000
DTSTAMP:20240912T175733Z
CREATED:20240531T164926Z
LAST-MODIFIED:20240912T175733Z
UID:10000589-1726138800-1726142400@usteducation.org
SUMMARY:Associations - Educating Your Membership on How to Increase the Value of Your Business
DESCRIPTION:COURSE DESCRIPTION: \nAfter successfully helping 2 founders position their businesses for successful exits\, including a sale to Berkshire Hathaway\, Eric Krucke now leads the Business Transitions Practice at Aprio (national business advisory firm). Eric helps founders & family-owned companies build businesses they can sell. The truth is that “a great business to sell\, is also a great business to keep”. \nAssociations will walk away with market insights & a proven approach to educating your membership on how to increase the value of their business. \n  \nLEARNING OBJECTIVES: \nIdentify and Analyze the Top 3 Business and Founder Risks: Participants will be able to identify and analyze the top three business and founder risks that commonly lead to business failures.  \n \nApply a Proven Playbook to Increase Business Value: Attendees will be able to apply a proven playbook designed to enhance the value of any business.\n  \nEvaluate Market Perceptions of Business Valuation: Participants will be able to evaluate how the market perceives business valuation and develop strategies to close the gap between seller and buyer perceptions.  \n \nTo Watch this Webinar on the Media Library CLICK HERE!\n 
URL:https://usteducation.org/event/associations-educating-your-membership-on-how-to-increase-the-value-of-your-business/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/05/Eric24.png
ORGANIZER;CN="Eric Krucke":MAILTO:eric.krucke@aprio.com
LOCATION:https://zoom.us/j/95155704438
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240801T130000
DTEND;TZID=America/New_York:20240801T140000
DTSTAMP:20240726T170903Z
CREATED:20240621T181448Z
LAST-MODIFIED:20240726T170903Z
UID:10000592-1722517200-1722520800@usteducation.org
SUMMARY:Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the secrets to successful fundraising and sponsorship acquisition in this comprehensive webinar\, “Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals.” This session will delve into the essential strategies for identifying and articulating your organization’s unique value proposition\, targeting the right sponsors\, and diversifying your revenue streams. Through expert insights and practical advice\, you’ll gain the tools needed to build sustainable financial growth and establish robust partnerships that align with your mission and goals. \n  \nLEARNING OBJECTIVES: \n\nDevelop a clear understanding of your organization’s core identity and value proposition to effectively attract sponsors and donors.\nLearn techniques to identify and approach potential sponsors that align with your mission and values.\nExplore strategies for diversifying revenue streams by expanding into new and innovative funding verticals.
URL:https://usteducation.org/event/fundraising-and-sponsorships-understanding-who-you-are-and-how-to-properly-expand-to-new-revenue-verticals/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/06/David24.png
ORGANIZER;CN="David Vardeman":MAILTO:https://www.linkedin.com/in/david-vardeman-385849133/
LOCATION:https://usteducation.org/event/fundraising-and-sponsorships-understanding-who-you-are-and-how-to-properly-expand-to-new-revenue-verticals/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T130000
DTEND;TZID=America/New_York:20240731T140000
DTSTAMP:20240731T194255Z
CREATED:20240415T203332Z
LAST-MODIFIED:20240731T194255Z
UID:10000575-1722430800-1722434400@usteducation.org
SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\nUnderstand how cultural attitudes towards experts affect associations\nLearn ways to maintain credibility among members and the public\nLearn how associations are adapting in this environment\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b226-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/93390509800
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Joanna24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240619T110000
DTEND;TZID=America/New_York:20240619T120000
DTSTAMP:20240619T181952Z
CREATED:20240531T194559Z
LAST-MODIFIED:20240619T181952Z
UID:10000591-1718794800-1718798400@usteducation.org
SUMMARY:Charting the Course Beyond Membership: The Essential Role of Non-dues Revenue in Association Success
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s association environment\, the reliance on membership dues to significantly fund an association’s budget is no longer sustainable. Fluctuating membership numbers and inconsistent dues payments can create financial uncertainty. However\, the true value of the products and services associations provide remains constant and deserves to be monetized effectively. Join us for our webinar\, “Charting the Course Beyond Membership: The Essential Role of Non-Dues Revenue in Association Success\,” where we’ll explore the critical importance of diversifying revenue streams. We’ll delve into how associations can strategically leverage non-dues revenue opportunities to ensure financial stability and long-term success. \n  \nLEARNING OBJECTIVES: \nUnderstanding the Strategic Importance of Revenue Diversification: This webinar emphasizes the importance of exploring non-dues revenue sources beyond traditional membership fees. Attendees will discover various strategies and opportunities to broaden revenue streams for their associations. \n  \nStrategic Importance of Non-Dues Revenue: Gain insights into the critical role non-dues revenue plays in the success and sustainability of modern associations. Understand why it’s essential for associations to embrace non-dues revenue and how it contributes to their overall growth and influence. \n  \nPractical Implementation Tips: Attendees will receive actionable guidance on effectively integrating non-dues revenue opportunities into their associations. Learn practical strategies\, best practices\, and real-life examples to maximize revenue potential and drive success beyond traditional membership models. \n  \nEnhancing Financial Resilience: Learn how diversifying non-dues revenue streams can strengthen the financial resilience of associations\, providing greater stability and adaptability in an ever-changing landscape. \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/charting-the-course-beyond-membership-the-essential-role-of-non-dues-revenue-in-association-success/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/05/Bill24.png
ORGANIZER;CN="Bill Sheehan":MAILTO:Bill.Sheehan@d2l.com
LOCATION:https://usteducation.org/event/charting-the-course-beyond-membership-the-essential-role-of-non-dues-revenue-in-association-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240606T130000
DTEND;TZID=America/New_York:20240606T140000
DTSTAMP:20240606T215615Z
CREATED:20240411T162209Z
LAST-MODIFIED:20240606T215615Z
UID:10000573-1717678800-1717682400@usteducation.org
SUMMARY:Part 1/2: “The Power of Connection: The Foundations of Conversation”
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \nLEARNING OBJECTIVES: \n-Understanding Conversational Dynamics: Exploring the elements that constitute impactful and meaningful conversations. \n-Active Listening Techniques: Developing the ability to listen attentively\, comprehend\, and respond thoughtfully \n-Building Genuine Connections: Cultivating authenticity and rapport through conversation\, fostering lasting relationships \n-Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \nTo Watch this Webinar on the Media Library CLICK HERE! \n\nPart 2/2: “The Power of Connection: Navigating Complex Dialogues with Skill”  \nJuly 11\, 2024 @ 1:00pm (ET) Register here  \nLEARNING OBJECTIVES: \n-Navigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \n-Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding.
URL:https://usteducation.org/event/part-1-2-the-power-of-connection-the-foundations-of-conversation/
LOCATION:zoom.us/j/98295798867
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T130000
DTEND;TZID=America/New_York:20240424T140000
DTSTAMP:20240426T205120Z
CREATED:20240408T212155Z
LAST-MODIFIED:20240426T205120Z
UID:10000564-1713963600-1713967200@usteducation.org
SUMMARY:15 Secrets to Newsletter Success: Elevating Membership Engagement
DESCRIPTION:COURSE DESCRIPTION: \nJoin our new exciting webinar and start redefining the impact of your email newsletters. In the ever-evolving landscape of digital communication\, standing out in your members’ inboxes is more crucial than ever. This interactive workshop is designed for associations looking to transcend the limitations of traditional email marketing by adopting a fresh\, dynamic approach that captivates and retains their audience. \nDuring our session\, we will explore 15 key strategies that illuminate the path to newsletter excellence. From leveraging cutting-edge technologies to minimize your internal workload\, to crafting personalized\, engaging content that resonates on an individual level\, we’ll cover the full spectrum of tactics that can transform your newsletter into a powerful tool for member engagement. \n  \nLEARNING OBJECTIVES: \n\nTechnological Empowerment: Discover innovative tools and platforms that streamline the newsletter creation process\, allowing you to focus on quality rather than quantity.\nContent Revolution: Learn how to curate content that not only informs but also engages your audience\, ensuring your newsletter becomes a highlight in their inbox.\nPersonalization Mastery: Master the art of personalization\, understanding how to segment your audience and tailor your messaging to meet diverse interests and needs effectively.\nEngagement Amplification: Uncover strategies to boost open rates and click-throughs\, turning passive readers into active participants in your community.\nEfficiency Optimization: Find out how to save significant time and resources by adopting a strategic approach to your newsletter process\, maximizing impact while reducing effort.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w515-15-secrets-to-newsletter-success-elevating-membership-engagement/
LOCATION:https://zoom.us/j/92596032367
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T110000
DTEND;TZID=America/New_York:20240423T120000
DTSTAMP:20240423T173927Z
CREATED:20240329T173912Z
LAST-MODIFIED:20240423T173927Z
UID:10000562-1713870000-1713873600@usteducation.org
SUMMARY:Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members
DESCRIPTION:COURSE DESCRIPTION: \nAre you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey – your lapsed members. It’s time to transform these former members into active\, engaged participants once again! \nJoin Dave Will\, CEO & Co-founder of PropFuel\, to learn “Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members.” This will be a live and interactive session dedicated to re-engaging those who have drifted away with effective strategies and actionable insights. \n  \nLEARNING OBJECTIVES: \n– Learn A Deeper Understanding of Lapsed Members\n– Learn Innovative Communication Tactics\n– Learn Effective Win-Back Methods
URL:https://usteducation.org/event/w511-mastering-the-art-of-the-win-back-strategies-to-reconnect-with-lapsed-members/
LOCATION:https://zoom.us/j/95406903852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240326T110000
DTEND;TZID=America/New_York:20240326T120000
DTSTAMP:20240730T164609Z
CREATED:20240202T200723Z
LAST-MODIFIED:20240730T164609Z
UID:10000545-1711450800-1711454400@usteducation.org
SUMMARY:Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the doors to successful corporate sponsorships in 2024 with this webinar\, “Strategic Partnership Essentials.” Explore the Seven Crucial Sponsorship Elements that are in high demand\, gaining insights into the latest trends and best practices. Join corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE as she shares valuable strategies for creating sponsorship opportunities that resonate with corporations and set you apart from the competition. \n  \nLEARNING OBJECTIVES: \n\n\nAttendees will learn to recognize and analyze the latest trends in corporate sponsorships\, gaining insights into the evolving landscape and understanding how these trends impact sponsorship strategies in 2024.\nAttendees will learn the seven essential elements that corporate sponsors are seeking and gain a comprehensive understanding of the elements critical for successful sponsorship arrangements.\nAttendees will be able to apply strategic insights to develop and enhance their own sponsorship strategies \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w505-strategic-partnership-essentials-7-key-elements-in-high-demand-by-corporate-sponsors/
LOCATION:https://zoom.us/j/99447932468
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Lori23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240314T110000
DTEND;TZID=America/New_York:20240314T120000
DTSTAMP:20240429T231606Z
CREATED:20240105T170112Z
LAST-MODIFIED:20240429T231606Z
UID:10000513-1710414000-1710417600@usteducation.org
SUMMARY:Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs
DESCRIPTION:COURSE DESCRIPTION: \nRecognition programs are useful to demonstrate the competency of professionals and companies. Non-profits that serve companies (trade associations) and professions (professional societies) can recognize their members’ work with best practice alignment\, certificate\, or certification offerings. \n  \nLEARNING OBJECTIVES: \n\nIdentification of the three membership recognition program types.\nImplementing best practices aligned with international standards.\nDeveloping recognition requirements through stakeholder engagement\, industry validation\, and professional review.\nAchieving transparency in programs through collaboration between industry leaders\, professionals\, and association staff to ensure fair requirements.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w489-beyond-certifications-core-principles-of-membership-and-corporate-recognition-programs/
LOCATION:https://zoom.us/j/97470715666
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jeffery24.png
ORGANIZER;CN="Jeffrey Greenwald":MAILTO:jgreenwald@operativegreenwald.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T130000
DTEND;TZID=America/New_York:20240307T140000
DTSTAMP:20240429T224240Z
CREATED:20231207T192853Z
LAST-MODIFIED:20240429T224240Z
UID:10000504-1709816400-1709820000@usteducation.org
SUMMARY:Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 2 of 2)
DESCRIPTION:COURSE DESCRIPTION: \nWant to elevate your leadership skills in 2024? Before you start\, forget the conventional wisdom of learning only from those who lead—sometimes\, the most valuable insights come from those who are led.  \nJoin us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization\, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.  \nPart 1: Unveiling the Unsung Wisdom \nIn our first session\, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical\, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews\, burdensome surveys\, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey. \nPart 2: Lessons in a Case Study of Learning \nDive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study\, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day. \nBy the end of this series\, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners. \n  \nLEARNING OBJECTIVES: \n\nExplore eight characteristics of effective leadership distilled from an example with education professionals. \nIdentify the transferable elements within this wisdom\, that can enhance leadership effectiveness across diverse contexts. \nDraw inspiration from the examples\, showcasing how leaders can glean invaluable lessons from those they lead.\nCraft a personalized strategy to initiate and sustain a process of learning from your team.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b211-elevating-your-leadership-a-call-to-learn-from-your-teams-wisdom-part-2-of-2/
LOCATION:https://zoom.us/j/96742308010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Ryan23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T130000
DTEND;TZID=America/New_York:20240306T140000
DTSTAMP:20240425T142319Z
CREATED:20240105T213449Z
LAST-MODIFIED:20240425T142319Z
UID:10000530-1709730000-1709733600@usteducation.org
SUMMARY:Marketing in the AI Era: Tools and Techniques for Strategic Advantage
DESCRIPTION:COURSE DESCRIPTION: \nAre you eager to harness the power of AI in your marketing initiatives but unsure where to begin? This session is designed for marketers looking to seamlessly integrate next-gen AI technology into their strategies. \nDiscover a range of easy-to-use AI tools tailored for marketing\, membership\, and communication roles. Delve into an array of AI marketing tools\, from SEO optimization using NLP for enhanced semantic analysis and search volume insights\, to email tools that optimize content curation. We’ll also explore innovative solutions in content generation\, inline editing\, image creation\, and AI-driven audio editing tools. This session is the perfect gateway to leveraging AI for more efficient and effective marketing. \n  \nLEARNING OBJECTIVES: \n• Acquire a comprehensive understanding of the current landscape of Marketing AI.\n• Identify actionable Marketing AI tools to immediately enhance your marketing strategy.\n• Master the art of initiating straightforward Marketing AI experiments\, utilizing AI to streamline your processes and save time. \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w500-marketing-in-the-ai-era-tools-and-techniques-for-strategic-advantage/
LOCATION:https://zoom.us/j/97254872936
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T110000
DTEND;TZID=America/New_York:20240306T120000
DTSTAMP:20240425T142043Z
CREATED:20240105T205546Z
LAST-MODIFIED:20240425T142043Z
UID:10000524-1709722800-1709726400@usteducation.org
SUMMARY:Master Employee Onboarding with Thoughtful IT: Top 7 Tips
DESCRIPTION:COURSE DESCRIPTION: \nOne of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. \nAfter providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain\, mastering this process becomes mission-critical. \nTo help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience. \n  \nLEARNING OBJECTIVES: \n\nIT’s critical role in a positive on-boarding experience\nBest practices to maximize productivity\, engagement\, and security\nEquipment recommendations to empower hybrid and remote workers\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w504-master-employee-onboarding-with-thoughtful-it-top-7-tips/
LOCATION:https://zoom.us/j/92982579618
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240305T130000
DTEND;TZID=America/New_York:20240305T140000
DTSTAMP:20240425T141049Z
CREATED:20231223T185202Z
LAST-MODIFIED:20240425T141049Z
UID:10000510-1709643600-1709647200@usteducation.org
SUMMARY:Drive Engagement Using Ancient Myth\, Social Media and User Generated Video
DESCRIPTION:COURSE DESCRIPTION: \nIn 1949\, Joseph Campbell published the book\, The Hero with a Thousand Faces. In it\, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today\, The Hero’s Journey powers your favorite movies and books\, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications. \n  \nLEARNING OBJECTIVES: \n\nWhere technology is going and why it matters for your organization.\nWhat is the Hero’s Journey and how it applies to companies\, products\, brands\, and member engagement.\nHow video content is dominating the online landscape and how that changes your strategy.\n How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w486-drive-engagement-using-ancient-myth-social-media-and-user-generated-video/
LOCATION:https://zoom.us/j/93760830898
CATEGORIES:ASSOCIATIONS & NONPROFITS,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Joel24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240228T110000
DTEND;TZID=America/New_York:20240228T120000
DTSTAMP:20240425T135030Z
CREATED:20240123T195601Z
LAST-MODIFIED:20240425T135030Z
UID:10000536-1709118000-1709121600@usteducation.org
SUMMARY:Marketing and Membership Survival Guide
DESCRIPTION:COURSE DESCRIPTION: \nIn the Marketing and Membership Survival Guide\, we will look at communicating through a new lens. This very active and hands-on session is going to teach and encourage you to look at things a little differently so you are thriving in connecting and engaging with your members. We will be taking a pause to better understand the psychology of how people are engaging with content and trying something a little different based on YOUR strengths. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the psychology of messaging\nTap into YOUR personal marketing and storytelling superpowers to attract your ideal audience\nExplore messaging that shares your mission\, vision\, thoughts\, and expertise that turns heads and stops the scroll.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w501-marketing-and-membership-survival-guide/
LOCATION:zoom.us/j/98449644781
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Erica24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240220T150000
DTEND;TZID=America/New_York:20240220T160000
DTSTAMP:20240422T222423Z
CREATED:20240105T213233Z
LAST-MODIFIED:20240422T222423Z
UID:10000529-1708441200-1708444800@usteducation.org
SUMMARY:Mastering the Art of Email Newsletters: 15 Strategies for Success
DESCRIPTION:COURSE DESCRIPTION: \nNavigating the world of email newsletter marketing can be challenging. Many organizations struggle to balance timely\, relevant content with the need to keep their newsletters fresh and engaging. \nEmail newsletters are a fantastic medium for sharing relevant content to your members\, but it’s crucial to ask: are your newsletters truly resonating with each individual\, or are they just another generic email in their inbox? \nBreak free from the one-size-fits-all approach and join our interactive workshop. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. We’ll delve into best practices for elevating your newsletter content\, boosting member engagement\, curating diverse external content\, and harnessing the power of automation. \n  \nLEARNING OBJECTIVES: \n• Explore cutting-edge technologies to enhance your newsletter’s process while reducing internal workload – a strategic approach to save time and effort.\n• Gain actionable insights to transform your newsletter and marketing strategy\, maximizing its potential and effectiveness.\n• Master the core principles of email engagement to ensure your newsletter stands out and truly connects with your audience. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w499-mastering-the-art-of-email-newsletters-15-strategies-for-success/
LOCATION:https://zoom.us/j/91499942605
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T130000
DTEND;TZID=America/New_York:20240214T140000
DTSTAMP:20240531T205207Z
CREATED:20230825T161128Z
LAST-MODIFIED:20240531T205207Z
UID:10000466-1707915600-1707919200@usteducation.org
SUMMARY:Mastering Memorable Online Experiences: A Budget-Friendly Blueprint
DESCRIPTION:COURSE DESCRIPTION: \n\n\n\n\nUnlock the secrets to hosting unforgettable online experiences! If you’ve ever envied other associations’ cool activities but felt constrained by your budget or time\, fear not. Join us for insights on navigating fun & interactive events\, conferences\, career fairs\, learning sessions\, and award presentations online – fully satisfying\, unique\, and within budget. Don’t miss out on mastering the art of virtual excellence! \n\n\n\n\n  \nLEARNING OBJECTIVES: \n\n\n\n\n\n\nUnderstand effective strategies for delivering engaging and memorable online experiences\, overcoming budgetary constraints and time limitations. \n\n\nGain insights into adapting traditional activities such as career fairs\, interactive events\, and award presentations to the online environment. \n\n\nLearn practical tips and actionable steps to create unique\, impactful virtual experiences that resonate with your audience and align with your association’s goals. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b202-mastering-memorable-online-experiences-a-budget-friendly-blueprint/
LOCATION:https://zoom.us/j/95270242946
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Barbara24.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T110000
DTEND;TZID=America/New_York:20240214T120000
DTSTAMP:20240422T160859Z
CREATED:20230608T190723Z
LAST-MODIFIED:20240422T160859Z
UID:10000442-1707908400-1707912000@usteducation.org
SUMMARY:Beyond Tradition: Association Transformation into Media Empires
DESCRIPTION:COURSE DESCRIPTION: \nIn the rapidly evolving digital landscape\, the lines between different sectors are blurring. Today\, associations are no longer just conveners; they have the potential to become media empires themselves. “Beyond Tradition: Association Transformation into Media Empires” is a dynamic and insightful webinar that will explore this shift in roles. This session will elucidate how associations can harness their unique expertise\, expansive networks\, and captivating narratives to transform into influential media entities. Join us as we journey through this transformation\, spotlighting the opportunities that lie ahead and the strategies to capitalize on them. Uncover the future of associations\, a future where you are the media mogul. \n  \nLEARNING OBJECTIVES: \n\nUnearth the potential of associations in becoming influential media entities: Understand how your unique knowledge\, vast networks\, and compelling stories can be leveraged to drive impactful narratives and shape public discourse.\nExplore key strategies for transformation: Learn the steps and best practices to transition your association from a traditional convener to a dynamic\, content-producing powerhouse.\nDiscover the opportunities this shift presents: Identify the potential benefits and challenges of such a transformation\, from increased reach and engagement to new revenue streams\, while learning how to navigate potential obstacles.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b192-beyond-tradition-association-transformation-into-media-empires/
LOCATION:https://zoom.us/j/98588079528
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240208T150000
DTEND;TZID=America/New_York:20240208T160000
DTSTAMP:20240531T205416Z
CREATED:20231205T193706Z
LAST-MODIFIED:20240531T205416Z
UID:10000495-1707404400-1707408000@usteducation.org
SUMMARY:Zero-Based Budgeting: An Approach for 21st Century Financial Management
DESCRIPTION:COURSE DESCRIPTION: \nCongratulations! Your association is opening in 2024. What will it cost to operate it? Where will its revenue come from? What will its impact be? This hands-on session will adapt a process called “zero-based budgeting\,” first introduced in the 1970s\, as a possible way to drive your organization’s growth in the 2020s. \n  \nLEARNING OBJECTIVES: \n\nLearn the strategies of zero-based budgeting as a way to begin fiscal year budgeting.\nPractice implementing zero-based budgeting strategies in sample scenarios.\nDiscuss the steps needed to consider financial planning based on future needs\, not current realities.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w484-zero-based-budgeting-an-approach-for-21st-century-financial-management/
LOCATION:https://zoom.us/j/92458736774
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Data Management,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Lawrence24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240201T150000
DTEND;TZID=America/New_York:20240201T160000
DTSTAMP:20240412T181019Z
CREATED:20240109T181315Z
LAST-MODIFIED:20240412T181019Z
UID:10000535-1706799600-1706803200@usteducation.org
SUMMARY:3 Scoops and a Mission Statement
DESCRIPTION:COURSE DESCRIPTION: \nFrom their funky\, chunky ice cream flavors to their social impact\, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities.  Led by Pete Zimek\, CAE\, a former Ben & Jerry’s franchisee turned association professional\, this interactive session will help to identify strategies to advance your association’s mission while increasing member value.  Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.  \n  \nLEARNING OBJECTIVES: \n\nConstruct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.\nTranslate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.\nRe-frame their individual approach to non-profit association management\, focusing more on each member’s experience than on the member benefits they provide.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w480-3-scoops-and-a-mission-statement/
LOCATION:https://zoom.us/j/98493916244
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Pete24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240201T110000
DTEND;TZID=America/New_York:20240201T120000
DTSTAMP:20240412T175919Z
CREATED:20231205T192829Z
LAST-MODIFIED:20240412T175919Z
UID:10000494-1706785200-1706788800@usteducation.org
SUMMARY:Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the doors to successful corporate sponsorships in 2024 with this webinar\, “Strategic Partnership Essentials.” Explore the Seven Crucial Sponsorship Elements that are in high demand\, gaining insights into the latest trends and best practices. Join corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE as she shares valuable strategies for creating sponsorship opportunities that resonate with corporations and set you apart from the competition. \n  \nLEARNING OBJECTIVES: \n\n\nAttendees will learn to recognize and analyze the latest trends in corporate sponsorships\, gaining insights into the evolving landscape and understanding how these trends impact sponsorship strategies in 2024.\nAttendees will learn the seven essential elements that corporate sponsors are seeking and gain a comprehensive understanding of the elements critical for successful sponsorship arrangements.\nAttendees will be able to apply strategic insights to develop and enhance their own sponsorship strategies \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w479-strategic-partnership-essentials-7-key-elements-in-high-demand-by-corporate-sponsors/
LOCATION:https://zoom.us/j/91813562581
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Lori23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240130T130000
DTEND;TZID=America/New_York:20240130T140000
DTSTAMP:20240409T162023Z
CREATED:20231207T192819Z
LAST-MODIFIED:20240409T162023Z
UID:10000503-1706619600-1706623200@usteducation.org
SUMMARY:Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 1 of 2)
DESCRIPTION:COURSE DESCRIPTION: \nWant to elevate your leadership skills in 2024? Before you start\, forget the conventional wisdom of learning only from those who lead—sometimes\, the most valuable insights come from those who are led.  \nJoin us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization\, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.  \nPart 1: Unveiling the Unsung Wisdom \nIn our first session\, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical\, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews\, burdensome surveys\, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey. \nPart 2: Lessons in a Case Study of Learning \nDive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study\, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day. \nBy the end of this series\, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners. \n  \nLEARNING OBJECTIVES: \n\n– Uncover why those who are led offer invaluable leadership wisdom and understand why their insights are often overlooked.\n– Examine essential questions and processes to gather leadership insights from your team. \n– Develop a discerning approach to sift through the noise and identify genuine\, practical wisdom from the diverse voices within your team.\n– Explore the impact of contextual parameters of leadership on learning from your team. \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b205-elevating-your-leadership-a-call-to-learn-from-your-teams-wisdom-part-1-of-2/
LOCATION:https://zoom.us/j/94879589840
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Ryan23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240123T130000
DTEND;TZID=America/New_York:20240123T140000
DTSTAMP:20240306T170040Z
CREATED:20231223T184515Z
LAST-MODIFIED:20240306T170040Z
UID:10000509-1706014800-1706018400@usteducation.org
SUMMARY:Building Your 2024 Video Strategy: A Guide for Associations
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.   Using video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nLearn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nLearn how to design an actionable strategic plan for creating and distributing member-driven video content.\n\nTO WATCH THIS WEBINAR ON THE MEDIA LIBRARY CLICK HERE!
URL:https://usteducation.org/event/w485-building-your-2024-video-strategy-a-guide-for-associations/
LOCATION:https://zoom.us/j/92761262149
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240118T110000
DTEND;TZID=America/New_York:20240118T120000
DTSTAMP:20240531T204646Z
CREATED:20240105T181233Z
LAST-MODIFIED:20240531T204646Z
UID:10000515-1705575600-1705579200@usteducation.org
SUMMARY:Maximizing the Power of Google Analytics 4: A Marketer's Guide
DESCRIPTION:COURSE DESCRIPTION: \nWith the launch of Google Analytics 4\, marketers now have more powerful and detailed data tracking and measurement capabilities to better understand their audiences\, campaigns\, and conversions. In this webinar\, our team of experts will guide you through the new dashboard interface and provide key insights into how you can maximize the potential of Google Analytics 4 for your association. \n  \nLEARNING OBJECTIVES: \n– Understand the key differences between Google Analytics 4 and the previous version\, and how they impact your data tracking and measurement strategies.\n– Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance.\n– Master advanced techniques for setting up and optimizing your data tracking in Google Analytics 4 to track conversions and attribution more effectively. \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w491-maximizing-the-power-of-google-analytics-4-a-marketers-guide/
LOCATION:https://zoom.us/j/92256340172
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jon24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240117T130000
DTEND;TZID=America/New_York:20240117T140000
DTSTAMP:20240531T204653Z
CREATED:20240105T172135Z
LAST-MODIFIED:20240531T204653Z
UID:10000514-1705496400-1705500000@usteducation.org
SUMMARY:Cheap Mobile Community Platforms and Business Process Automation for Small Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this session we will learn how modern small associations are automating hours upon hours of manual tedious work on the cheap by looking at real life examples. Then will take a look under the hood of process automation with Zapier and spinning up an online community with Taptiq in a matter of minutes.  Will also learn about other automation and community platforms out there. \n  \nLEARNING OBJECTIVES: \n– See real life examples of how small associations automate their processes and free up their staff to service their members and focus on more valuable and creative tasks.\n– Learn how to automate time consuming manual tasks across a variety of systems (AMS\, LMS\, CMS\, CRM\, Email\, Community\, O365\, etc) with Zapier\n– Learn how to spin up a fully functional mobile-first community for your members for the price of a dinner at the Olive Garden \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w490-cheap-mobile-community-platforms-and-business-process-automation-for-small-associations/
LOCATION:https://zoom.us/j/94181850896
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Michael24-1.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
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END:VCALENDAR