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DTSTART;TZID=America/New_York:20220223T110000
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SUMMARY:What's the Importance of Hyper-personalization in Marketing
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \n\nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action. \nLEARNING OBJECTIVES\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning. \n 
URL:https://usteducation.org/event/whats-the-importance-of-hyper-personalization-in-marketing/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
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DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T123000
DTSTAMP:20260405T121917
CREATED:20220514T000916Z
LAST-MODIFIED:20240531T204902Z
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SUMMARY:AI Content Marketing: Benefits of AI Driven Content Management
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAI is delivering huge technology advances in the Content Management\, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them. \nLEARNING OBJECTIVES\nWhat is the dirty little secret about AI Auto-tagging content?\nHow AI driven Marketing Automation destroys the one-size-fits-all model\nSee how AI Search unifies all your content to deliver your message through any touchpoint\nLearn where AI can deliver actionable insights derived from the full spectrum of your content \nAdam Hostetter\, CEO\, FUSE Search ; Johnny Clayton\, Chief Growth Officer\, FUSE Search; and Frank Klassen\, CEO\, Brightfind
URL:https://usteducation.org/event/ai-content-marketing-benefits-of-ai-driven-content-management/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Growth/Sales,Marketing/Member Engagement
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