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DTSTART;TZID=America/New_York:20220628T130000
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UID:10000088-1656421200-1656426600@usteducation.org
SUMMARY:How to Deliver the Best E-commerce Experience for Associations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAssociations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon\, Google\, Target\, etc.  A common struggle is how to deliver that kind of experience\, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user. \nLEARNING OBJECTIVES\n\n\nComparing Best-in-Class e-commerce Experiences to Associations\nLooking at your Membership Model to support great e-commerce and innovation\nTechnicalities in how to build your commerce site
URL:https://usteducation.org/event/how-to-deliver-the-best-e-commerce-experience-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W255website.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
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DTSTART;TZID=America/New_York:20220629T110000
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CREATED:20220629T150023Z
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UID:10000122-1656500400-1656505800@usteducation.org
SUMMARY:Hold Them Or Fold Them: What’s Your Member Engagement?
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nShould membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly\, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand how ROE (Return on Engagement) can be calculated\nMetrics that can demonstrate escalating levels of engagement\nBuilding an organization-wide framework using engagement metrics as part of larger feedback mechanisms
URL:https://usteducation.org/event/hold-them-or-fold-them-whats-your-member-engagement/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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