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UID:10000114-1651662000-1651667400@usteducation.org
SUMMARY:How to Increase User Engagement Through Personalization
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking  to “The Market of One” – to gain member insights and drive action. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning.
URL:https://usteducation.org/event/how-to-increase-user-engagement-through-personalization/
LOCATION:Group Internet-Based
CATEGORIES:Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-22.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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DTSTART;TZID=America/New_York:20220524T130000
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CREATED:20220517T162201Z
LAST-MODIFIED:20240531T204841Z
UID:10000085-1653397200-1653402600@usteducation.org
SUMMARY:How To Create Engaging Video Content
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nThis webinar will reveal the key industry insights we’ve learned while designing\, creating and executing an association docuseries content model. Join WorkerBee.TV President Dan Stevens and learn how docuseries. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn how to increases your association’s recruitment\, retention and revenue\nPositions your association and members as leaders in your industry\nCaptures your association younger\, fresh-to-the-industry audiences
URL:https://usteducation.org/event/how-to-create-engaging-video-content/
LOCATION:https://us02web.zoom.us/j/87881506988?pwd=bzBYWnZSRFFSTFZ3U3dUUk4zNVN3Zz09
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W270.website.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
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