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DTSTART;TZID=America/New_York:20250902T130000
DTEND;TZID=America/New_York:20250902T140000
DTSTAMP:20260524T210236
CREATED:20250822T175323Z
LAST-MODIFIED:20250904T164404Z
UID:10000776-1756818000-1756821600@usteducation.org
SUMMARY:Engaging With a Multi-Generational Membership Course
DESCRIPTION:Engaging With a Multi-Generational Membership Course | Free CPE Credit Free CAE Credit\nCourse Description:  \nYour membership is anything but one-size-fits-all. You’ve got the long-time loyalists who know every tradition\, mid-career professionals juggling it all\, and newcomers just finding their footing. Together\, they represent five generations\, each with its own perspective\, priorities\, and preferred ways to connect. \nIn this webinar\, we’re covering: \nThe Generational Mix: Who’s in your membership now\, what defines them\, and how those traits show up in their engagement habits. \nWhat They Need From You: The information\, experiences\, and value that each generation looks for. \nBridging the Gap: How to adapt your onboarding\, career support\, and networking opportunities to meet members where they are—whether they’re brand new or industry veterans. \nThe Future of Engagement: Ways to make your outreach more relevant\, timely\, and member-focused in a fast-changing world. \nYou’ll leave with fresh ideas to spark engagement\, build stronger relationships\, and keep every generation feeling connected and valued. \nLearning Objectives: \nUnderstand the defining traits\, communication preferences\, and engagement styles of each generation represented in your membership. \nAnalyze the different needs and expectations of members at various career stages\, from students to seasoned professionals. \nApply generational insights to design onboarding\, networking\, and career support strategies that foster stronger\, more inclusive member engagement. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/engaging-with-a-multi-generational-membership/
LOCATION:zoom.us/j/96158029441
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/dave25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250904T110000
DTEND;TZID=America/New_York:20250904T120000
DTSTAMP:20260524T210236
CREATED:20250612T183154Z
LAST-MODIFIED:20250907T172027Z
UID:10000725-1756983600-1756987200@usteducation.org
SUMMARY:Creating Your Custom ChatGPT PR Guru
DESCRIPTION:Course Description:  \nImagine having an AI-powered PR assistant that understands your organization’s unique needs\, streamlines your media outreach\, and crafts compelling narratives—all customized to your voice. In this fast-paced session\, discover how to harness ChatGPT to transform your PR strategy. Learn how to create a tailored model that organizes press lists\, drafts personalized pitches\, and automates follow-ups. This webinar will leave you with bold ideas\, actionable insights\, and inspiration to make AI your communications secret weapon. See how associations and nonprofits are already leveraging this technology to secure top-tier coverage and elevate their reputations. \n  \nLearning Objectives: \nDesign a framework for creating a custom ChatGPT assistant tailored to your association’s PR needs. \nIntegrate AI into your media outreach strategy for creating pitches\, press lists\, and follow-up emails. \nEvaluate how associations are using AI to amplify their voice and achieve earned media success. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/creating-your-custom-chatgpt-pr-guru/
LOCATION:zoom.us/j/94594996374
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Colleen25.png
ORGANIZER;CN="Colleen Gallagher":MAILTO:cgallagher@onwrdupwrd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T150000
DTEND;TZID=America/New_York:20250909T160000
DTSTAMP:20260524T210236
CREATED:20250808T192240Z
LAST-MODIFIED:20250910T160413Z
UID:10000768-1757430000-1757433600@usteducation.org
SUMMARY:RPA vs. Agentic Workflows
DESCRIPTION:Course Description:  \nArtificial intelligence is transforming how organizations approach automation. In this session\, we’ll compare Robotic Process Automation (RPA) with agentic workflows—dynamic AI-driven processes that can plan\, adapt\, and act autonomously. Participants will gain clarity on the distinctions between these approaches\, explore real-world applications across go-to-market and finance functions\, and uncover opportunities to increase efficiency\, accuracy\, and strategic value through AI agents. \n  \nLearning Objectives: \nDefine the core characteristics of AI agents and agentic workflows \nDifferentiate between agents and RPA \nIdentify and evaluate use cases for AI agents in multiple functions (focus on GTM and finance) \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n  \n 
URL:https://usteducation.org/event/rpa-vs-agentic-workflows/
LOCATION:zoom.us/j/91264214024
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Khaled-25-1.png
ORGANIZER;CN="Khaled Nassra":MAILTO:khaled@go4enki.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T110000
DTEND;TZID=America/New_York:20250918T120000
DTSTAMP:20260524T210236
CREATED:20250722T195229Z
LAST-MODIFIED:20250918T175016Z
UID:10000750-1758193200-1758196800@usteducation.org
SUMMARY:How Engagement & Technology Drove 4\,000% Growth
DESCRIPTION:Course Description:  \nWhat does 4\,000% growth look like—and more importantly\, how do you achieve it in today’s fast-moving\, distraction-filled world? In this powerful and energizing session\, Tom Morrison\, CEO of the Metal Treating Institute and Dave Will\, Founder of PropFuel\, will share with you the keys behind the A.L.I.V.E. framework that has propelled MTI’s 4\,000% growth since 2007. Discover how a bold blend of engagement strategies\, smart technology and willingness to take risk propelled MTI’s value to engage over 80% of their members into their key member touch points. \n  \nLearning Objectives: \nDesign value proposition that drives engagement \nApply one exercise every board should do at their next strategy session \nAnalyze outlying Influences impacting memberships \nIdentify key technologies to scale engagement in a labor shortage environment \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-engagement-technology-drove-4000-growth/
LOCATION:zoom.us/j/94051182206
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/TomDave25-1.png
ORGANIZER;CN="Tom Morrison":MAILTO:tom@heattreat.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T110000
DTEND;TZID=America/New_York:20250923T120000
DTSTAMP:20260524T210236
CREATED:20250731T123351Z
LAST-MODIFIED:20250923T200041Z
UID:10000759-1758625200-1758628800@usteducation.org
SUMMARY:Modern Governance in Action: Strengthening Boards for Today’s Challenges
DESCRIPTION:Course Description:  \nStrong board governance is the foundation of nonprofit and association success—but it must evolve to meet current needs. This webinar will explore key governance practices that support transparency\, accountability\, and strategic alignment. We’ll examine core topics such as board size\, term limits\, and the importance of regular Bylaws review\, as well as effective board member training and orientation. \nIn addition\, we’ll address emerging issues facing boards today\, including the implications of artificial intelligence on governance responsibilities and oversight\, and how associations are approaching diversity\, equity\, and inclusion (DEI) commitments in a shifting cultural and political landscape. Participants will leave with a practical understanding of how to strengthen board structures while navigating new and complex challenges. \n  \nLearning Objectives: \nAnalyze the impact of board size and term limits on governance effectiveness and decision-making\, and identify strategies for optimizing these factors. \nDevelop a framework for conducting regular Bylaws reviews to align with organizational needs and evolving legal and practical standards. \nUnderstand the importance of board member training\, orientation\, and the partnership between the board and the executive director in creating a cohesive leadership team. \n\nEvaluate emerging governance considerations related to artificial intelligence and DEI\, and formulate strategies for board engagement and oversight in these evolving areas.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/modern-governance-in-action-strengthening-boards-for-todays-challenges/
LOCATION:zoom.us/j/98629079760
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Rich25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T150000
DTEND;TZID=America/New_York:20250930T160000
DTSTAMP:20260524T210236
CREATED:20250826T191801Z
LAST-MODIFIED:20251001T134838Z
UID:10000778-1759244400-1759248000@usteducation.org
SUMMARY:Video Relationship Management: The New Era of Connection and Engagement
DESCRIPTION:Course Description:  \nIn a world where inboxes are full and audiences are tuning out\, how do you break through? This session introduces Video Relationship Management (VRM)\, a category pioneered to restore trust and attention through authentic\, scalable video. We’ll unpack the principles of VRM\, which include video at the core\, co-creation over control\, lifecycle integration\, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study\, you’ll see firsthand how associations can elevate member voices\, extend event impact\, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nDefine Video Relationship Management (VRM): Understand what VRM is\, how it differs from traditional video strategies\, and why it represents a new category of engagement. \nRecognize the Value of Authentic Video: Learn how co-created\, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results. \nSee Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal\, pre-event buzz to post-event legacy. \nEvaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices\, boost engagement\, and set a new standard for association storytelling. \nApply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately\, regardless of budget or staff size. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/video-relationship-management-the-new-era-of-connection-and-engagement/
LOCATION:zoom.us/j/91766849004
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Dan25-1.png
ORGANIZER;CN="Dan Piva":MAILTO:dan.piva@gathervoices.co
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