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X-WR-CALDESC:Events for UST Education
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T110000
DTEND;TZID=America/New_York:20251001T120000
DTSTAMP:20260524T200312
CREATED:20250411T063040Z
LAST-MODIFIED:20251001T203848Z
UID:10000696-1759316400-1759320000@usteducation.org
SUMMARY:The Power of PsyCap
DESCRIPTION:Course Description:  \nDiscover how Psychological Capital (PsyCap)—hope\, efficacy\, resilience\, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research\, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction\, deeper engagement\, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture\, backed by data and real-world application. \n  \nLearning Objectives: \nDefine the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation\, satisfaction\, and retention. \nIdentify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams. \nEvaluate the impact of PsyCap-focused engagement efforts on volunteer performance\, satisfaction\, and organizational alignment. \nDesign volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-power-of-psycap/
LOCATION:zoom.us/j/96088380653
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Nicole25-1.png
ORGANIZER;CN="Nicole Rudner%2C CAE%2C DBA":MAILTO:nrudner@terralex.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T130000
DTEND;TZID=America/New_York:20251001T140000
DTSTAMP:20260524T200312
CREATED:20250509T171045Z
LAST-MODIFIED:20251001T204210Z
UID:10000714-1759323600-1759327200@usteducation.org
SUMMARY:U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
DESCRIPTION:Course Description:  \nWinning organizations market the problem\, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications\, conferences\, education\, advocacy efforts\, etc.); rather\, fall in love with the PROBLEM your association solves by making a U-Turn. \n  \nLearning Objectives: \nExplain why quality and service excellence are no longer differentiators; they’re core expectations \nExplain why a difference of KIND always beats a difference of DEGREE \nAnalyze your association’s core value proposition to determine what it is truly offering members. \nDemonstrate how to speak relationally to your members rather than transactionally \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/u-turn-from-outstanding-to-standing-out-in-a-competitive-marketplace/
LOCATION:zoom.us/j/92295206137
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Michael25-3.png
ORGANIZER;CN="Michael DiFrisco%2C CAE":MAILTO:michaeld@aacd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T130000
DTEND;TZID=America/New_York:20251002T140000
DTSTAMP:20260524T200312
CREATED:20250722T201519Z
LAST-MODIFIED:20251003T144151Z
UID:10000752-1759410000-1759413600@usteducation.org
SUMMARY:Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
DESCRIPTION:Course Description:\n \nEvents often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical\, replicable tactics to increase engagement and make networking more meaningful at association conferences\, chapter meetings\, expos\, and more. Whether you’re planning a major annual meeting or a local member gathering\, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections\, build community\, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.\n \n \nLearning Objectives:\n \nIdentify common limitations of traditional event networking formats such as coffee breaks and receptions\n \nDescribe seven practical tactics to enhance engagement at association events of all sizes.\n \nDemonstrate selected engagement techniques during the session to increase attendee interaction and connection.\n \nBe able to implement engagement strategies that build community and increase perceived value at future events\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n\n  \n\n\n 
URL:https://usteducation.org/event/beyond-the-coffee-break-7-ways-to-spark-real-engagement-at-events/
LOCATION:zoom.us/j/95684606796
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lee25.png
ORGANIZER;CN="Lee Gimpel":MAILTO:lee@bettermeetings.expert
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T110000
DTEND;TZID=America/New_York:20251007T120000
DTSTAMP:20260524T200312
CREATED:20250722T194051Z
LAST-MODIFIED:20251008T053401Z
UID:10000749-1759834800-1759838400@usteducation.org
SUMMARY:From Tourists to Townspeople: Turning Newcomers Into Belongers
DESCRIPTION:Course Description:  \nWhy do people join your association—and what truly makes them stay? \nIn this fun\, strategy-rich webinar\, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan\, we’ll show how to use your marketing strategy as the roadmap to foster identity\, connection\, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation. \n  \nLearning Objectives: \nDefine the three stages of member engagement—Tourist\, Settler\, and Townsperson—and identify the key motivations and risks at each phase. \nApply marketing and digital strategies tailored to each member type\, including segmentation\, automation\, and personalized content. \nDesign a member experience that fosters belonging through identity-based storytelling\, feedback loops\, and progression pathways. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-tourists-to-townspeople-turning-newcomers-into-belongers-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94923953417
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/JessicaRhoni25.png
ORGANIZER;CN="Jessica Richardson":MAILTO:jrichardson@aai.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T130000
DTEND;TZID=America/New_York:20251007T140000
DTSTAMP:20260524T200312
CREATED:20250912T134712Z
LAST-MODIFIED:20251008T053018Z
UID:10000788-1759842000-1759845600@usteducation.org
SUMMARY:The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
DESCRIPTION:Course Description:  \nAI is transforming how people find and interact with information\, but it won’t magically fix your website. \nJoin us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema\, benchmarking performance\, and answering your audience’s biggest questions\, you’ll leave with a clear playbook for a smarter website. \n  \nLearning Objectives: \nExplain the strategic foundation for an AI-ready website. \nApply methods to identify\, create\, and structure content for maximum visibility. \nDevelop a practical playbook for implementation\, measurement\, and growth \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99194815364
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/RayChris25.png
ORGANIZER;CN="Chris Yoko":MAILTO:Chris@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T140000
DTSTAMP:20260524T200312
CREATED:20250919T144108Z
LAST-MODIFIED:20251016T111313Z
UID:10000791-1760533200-1760536800@usteducation.org
SUMMARY:AI\, SEO\, and YouTube: A New Playbook for Events and Associations
DESCRIPTION:Course Description:  \nSearch is changing fast. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now delivering answers directly\, traditional SEO is losing its impact. The sources AI trusts most are not your website\, but platforms like Wikipedia\, Reddit\, and YouTube. \nFor associations and event professionals\, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control. \nIn this session\, we’ll explore how AI is reshaping search\, why video has become central to visibility\, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. \n  \nLearning Objectives: \nUnderstand the AI shift in search — why Google\, ChatGPT\, and other AI platforms are reducing clicks to traditional websites and what this means for SEO. \nIdentify the “Big Three” platforms AI relies on (Wikipedia\, Reddit\, YouTube) and why YouTube is the most actionable for events and associations. \nRecognize the role of video in AI visibility — how short\, structured video clips are increasingly cited in AI answers. \nDevelop a YouTube strategy for your organization — including pre-event\, during-event\, and post-event video opportunities. \nApply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/ai-seo-and-youtube-a-new-playbook-for-events-and-associations/
LOCATION:zoom.us/j/98484543839
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T130000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260524T200312
CREATED:20250926T185616Z
LAST-MODIFIED:20251017T110640Z
UID:10000793-1760619600-1760623200@usteducation.org
SUMMARY:Content: A Foundational Element of Member Value
DESCRIPTION:Course Description:  \nThis webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift\, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum. \nCheck out the other chapters in the Foundational Elements of Member Value series.\nChapter One: The New Foundation of Member Value: Content\, Experience and Revenue (aired August 21\, 2025)\nChapter Two: Content: A Foundational Element of Member Value (airing October 16\, 2025)\nChapter Three: Experience: A Foundational Element of Member Value (coming soon)\nChapter Four: Revenue: A Foundational Element of Member Value (coming soon) \n  \nLearning Objectives: \nIdentify and leverage sources of content for output that’s higher volume and better quality at a lower spend. \nDevelop a framework for what formats and topics your members and sponsors actually want. \nBuild systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/content-a-foundational-element-of-member-value/
LOCATION:zoom.us/j/99911571039
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BreannaMarcus25.png
ORGANIZER;CN="Breanna Perrelli":MAILTO:breanna.perrelli@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T130000
DTEND;TZID=America/New_York:20251021T140000
DTSTAMP:20260524T200312
CREATED:20250805T185615Z
LAST-MODIFIED:20251021T191947Z
UID:10000764-1761051600-1761055200@usteducation.org
SUMMARY:Practical Ways to Get Started with AI Today
DESCRIPTION:Course Description:  \nAre you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association\, managing a marketing team\, or simply looking to drive innovation inside your organization\, the time to start with AI is now—and it doesn’t require a technical background or a massive budget. \nIn this practical and action-oriented session\, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations\, nonprofits\, and small teams\, she’ll break down how leaders can adopt AI tools to save time\, enhance member experiences\, and unlock new levels of creativity and productivity. \n  \nLearning Objectives: \nIdentify high-impact\, low-effort AI tools you can use immediately to streamline marketing\, communication\, and administrative workflows. \nDevelop a simple\, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values. \nBuild team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/practical-ways-to-get-started-with-ai-today/
LOCATION:zoom.us/j/92670951687
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T130000
DTEND;TZID=America/New_York:20251030T140000
DTSTAMP:20260524T200312
CREATED:20251017T145625Z
LAST-MODIFIED:20251031T111742Z
UID:10000813-1761829200-1761832800@usteducation.org
SUMMARY:What Works (And Why) in New Member Acquisition Campaigns
DESCRIPTION:Course Description:  \nMembership growth doesn’t happen with a single message or magic moment. It takes intentional\, well-timed communication across multiple channels. \nIn this webinar\, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement\, email outreach\, and timely follow-ups to capture interest\, personalize the experience\, and guide prospective members toward joining. \nWe’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life\, we’ll also highlight how two associations have successfully implemented them in real-world campaigns. \nWhether you’re launching your first acquisition effort or fine-tuning an existing one\, you’ll leave with fresh ideas to build smarter\, more effective campaigns. \n  \nLearning Objectives: \nIdentify the key components of a successful member acquisition strategy \nDesign cross-channel campaigns that engage prospective members at the right time \nLeverage personalization and real-time responses to improve conversions \nApply lessons from real-world campaigns to your own member growth efforts \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-works-and-why-in-new-member-acquisition-campaigns-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99395753335
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
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