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DTSTART;TZID=America/New_York:20251104T110000
DTEND;TZID=America/New_York:20251104T120000
DTSTAMP:20260524T185929
CREATED:20251010T180945Z
LAST-MODIFIED:20251105T151557Z
UID:10000798-1762254000-1762257600@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94970260939
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T130000
DTEND;TZID=America/New_York:20251105T140000
DTSTAMP:20260524T185929
CREATED:20250821T144027Z
LAST-MODIFIED:20251106T132425Z
UID:10000775-1762347600-1762351200@usteducation.org
SUMMARY:Creating Emails Members Actually Want
DESCRIPTION:Course Description:  \nEmail marketing continues to be the workhorse of marketing\, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action\, master send times\, and use AI to help you write personal and meaningful content. \nThis session will delve into 4 strategies that will improve your email marketing: \n– How to manage “we send too many emails!”\n– Connecting with members as if they are the hero of the story\n– Favorite AI prompts to make your emails great with little effort\n– Email design and content that are working well right now \nWalk away seeing how there’s power in making small changes to your emails\, to amplify your email marketing. \n  \nLearning Objectives: \nApply email design and content best practices from the list you will leave with. \nDesign a plan to manage your email calendar and to solve the “we send too many emails!” problem. \nSelect and apply the best AI prompts to create winning email content that makes the member feel welcome\, seen and valued. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-emails-members-actually-want/
LOCATION:zoom.us/j/97518055852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amber25.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T150000
DTSTAMP:20260524T185929
CREATED:20250818T163018Z
LAST-MODIFIED:20251103T172906Z
UID:10000773-1762768800-1762786800@usteducation.org
SUMMARY:Virtual Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology
URL:https://usteducation.org/event/virtual-registration-for-fall-symposium-2025/
LOCATION:zoom.us/j/91226088334
CATEGORIES:Advocacy,Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T161500
DTSTAMP:20260524T185929
CREATED:20250813T151207Z
LAST-MODIFIED:20251030T145822Z
UID:10000770-1762768800-1762791300@usteducation.org
SUMMARY:In Person Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge
URL:https://usteducation.org/event/in-person-registration-for-fall-symposium-2025/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T110000
DTEND;TZID=America/New_York:20251112T120000
DTSTAMP:20260524T185929
CREATED:20250326T140056Z
LAST-MODIFIED:20251113T123748Z
UID:10000689-1762945200-1762948800@usteducation.org
SUMMARY:Passiontivity: Aligning Career Pathing With Career Motivators
DESCRIPTION:Course Description:  \nToday’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies\, rather than considering their intrinsic career motivators. In this eye-opening presentation\, search consultant Shira Lotzar of Purposeful Hire\, will introduce you to her proprietary tool\, Passiontivity\, that can revolutionize the way you recruit\, engage\, and career path your staff. \n  \nLearning Objectives: \nAnalyze strategies to overcome the inherent career tension between employers and staff. \nDevelop a personalized career pathing model that aligns with key engagement areas. \nApply Passiontivity as a tool for both recruitment and workforce planning. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/passiontivity-aligning-career-pathing-with-career-motivators-2/
LOCATION:zoom.us/j/91031917787
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Shira25-1-1.png
ORGANIZER;CN="Shira Lotzar":MAILTO:shira@purposefulhire.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T130000
DTEND;TZID=America/New_York:20251113T140000
DTSTAMP:20260524T185929
CREATED:20251015T163813Z
LAST-MODIFIED:20251114T114028Z
UID:10000806-1763038800-1763042400@usteducation.org
SUMMARY:Smart\, Safe\, and Strategic: The New Rules of AI for Associations
DESCRIPTION:Course Description:  \nArtificial intelligence is no longer an emerging concept — it’s reshaping how associations operate\, engage members\, and make decisions. Yet success with AI isn’t just about adoption; it’s about leading responsibly. \nDrawing on insights from the latest Association Trends Study by Momentive Software\, we’ll explore how associations are using AI today\, the hurdles that arise with association operations\, and why establishing — and maintaining — a strong AI policy is essential. This session blends strategy\, governance\, and ethics to help your association harness AI with confidence. \n  \nLearning Objectives: \nRecognize the strategic importance of AI policies and why many fail \nImplement best practices for developing or refining an AI policy \nEvaluate real-world use cases to understand how AI can drive innovation in association operations \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/smart-safe-and-strategic-the-new-rules-of-ai-for-associations/
LOCATION:zoom.us/j/92307138669
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BrianTirrahDavid25-1.png
ORGANIZER;CN="David Park":MAILTO:park@nlc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T130000
DTEND;TZID=America/New_York:20251120T140000
DTSTAMP:20260524T185929
CREATED:20250923T170050Z
LAST-MODIFIED:20251121T160714Z
UID:10000792-1763643600-1763647200@usteducation.org
SUMMARY:Marketing on a Shoestring: Smart Planning for Small Teams
DESCRIPTION:Course Description:  \nThe end of the year is the perfect time to take stock and set your sights on 2026. But when you work in membership marketing\, planning ahead isn’t just about filling the calendar with more campaigns. It’s about finding smarter ways to grow\, connect\, and engage. \nUnlike traditional marketing\, which is all about quick sales and one-off transactions\, membership marketing takes a totally different approach. It’s about building meaningful relationships\, fostering a sense of community\, and driving sustained engagement over the long haul. And let’s be honest\, it’s no walk in the park! \nIn this session\, we’ll look at how association marketers can stop running on the hamster wheel of “more\, more\, more” and instead focus on smart strategies that grow membership. \nWe’ll explore how to better understand your members\, nurture them with relevant messages\, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin\, you’ll learn how to work smarter by truly understanding your audiences\, strengthening current membership communities\, optimizing every touchpoint\, and building sustainable pathways for growth. Designed for small teams with big ambitions\, this session will show you how smarter planning\, sharper storytelling\, and constant optimization can turn everyday marketing into measurable membership growth. \n  \nLearning Objectives: \nDesign marketing campaigns that grow your membership \nDevelop personalized\, relevant campaigns to engage members more effectively \nOptimize key channels and touchpoints to boost engagement \nApply practical strategies for smarter marketing with limited resources \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/marketing-on-a-shoestring-smart-planning-for-small-teams/
LOCATION:zoom.us/j/94165573491
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Olena25.png
ORGANIZER;CN="Olena Lima%2C CAE":MAILTO:olena@memberboat.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251125T110000
DTEND;TZID=America/New_York:20251125T120000
DTSTAMP:20260524T185929
CREATED:20251111T181229Z
LAST-MODIFIED:20251126T113531Z
UID:10000825-1764068400-1764072000@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92817183139
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
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