BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T130000
DTEND;TZID=America/New_York:20260106T140000
DTSTAMP:20260524T165653
CREATED:20251121T174115Z
LAST-MODIFIED:20260107T165616Z
UID:10000834-1767704400-1767708000@usteducation.org
SUMMARY:30 AI Tools in 60 Minutes
DESCRIPTION:Course Description:  \nIn this fast-paced and highly practical session\, we’ll explore how marketers can leverage the newest generation of AI tools to work smarter\, faster\, and more creatively. From large language models to video\, image\, and audio generators\, you’ll get a guided tour through 30 of today’s most powerful platforms shaping the marketing landscape. We’ll demonstrate how AI is automating everything from content creation to analytics\, and share strategies for integrating these tools into your daily workflow. Whether you’re just starting to experiment or looking to scale your AI stack\, this session will leave you inspired (and equipped) to take immediate action. \n  \nLearning Objectives: \nUnderstand today’s AI marketing landscape: Gain a snapshot of where generative AI tools stand now and which platforms are leading innovation across major content types. \nDiscover high-impact tools: Walk away with a curated list of 30 proven AI tools that can immediately enhance creativity\, productivity\, and campaign performance. \nLearn to integrate automation: Understand how AI can optimize ad targeting\, analytics\, and customer engagement through automated workflows. \nPrepare for what’s next: Leave with insights on how generative AI and continuous optimization will redefine marketing strategy in the year ahead. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94855046226
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T110000
DTEND;TZID=America/New_York:20260113T120000
DTSTAMP:20260524T165653
CREATED:20251016T152009Z
LAST-MODIFIED:20260113T220602Z
UID:10000810-1768302000-1768305600@usteducation.org
SUMMARY:Leadership Continuity in Associations: Preparing for the Next Generation of Leaders
DESCRIPTION:Course Description:  \nLeadership transitions are inevitable — yet too often\, associations are caught off guard when executives\, board members\, or key staff step down. Without a plan\, transitions can disrupt momentum\, strain staff\, and erode member trust. This session explores practical strategies for leadership continuity that go beyond naming a successor. Participants will learn how to map vulnerabilities\, transfer institutional knowledge\, and develop team-based approaches that sustain long-term success. Drawing on best practices in governance and succession planning\, this webinar equips association leaders with the tools to ensure continuity\, stability\, and resilience through leadership change. \n  \nLearning Objectives: \nIdentify risks and vulnerabilities in leadership continuity. \nDifferentiate between succession planning and leadership continuity. \nExplore strategies to transfer institutional knowledge effectively. \nDevelop practical approaches for building next-generation leadership capacity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/leadership-continuity-in-associations-preparing-for-the-next-generation-of-leaders-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94871471266
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Hiring/Retention/HR,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Alison25.png
ORGANIZER;CN="Alison Teitelbaum":MAILTO:alison@ast-strategies.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T140000
DTSTAMP:20260524T165653
CREATED:20251111T205250Z
LAST-MODIFIED:20260115T215044Z
UID:10000829-1768482000-1768485600@usteducation.org
SUMMARY:Don’t Let Your Fly-in Fly Away: Capturing the Power of Member Advocacy on Video
DESCRIPTION:Course Description:  \nEvery year\, associations invest enormous time and energy into Fly-Ins and Lobby Days—bringing members to Washington\, DC\, for two days of advocacy and training. Yet once the meetings end\, the passion\, stories\, and authentic voices that make these events powerful often vanish. This session will show how to transform that fleeting energy into an ongoing campaign that amplifies your message all year long. Using real-world examples from the National Alliance for Care at Home\, Start Early\, and the Alzheimer’s Association\, we’ll demonstrate how short\, authentic videos captured during Fly-Ins can humanize complex policy issues\, energize members\, and strengthen relationships with lawmakers. \n  \nLearning Objectives: \nIdentify key moments before\, during\, and after a Fly-In where video capture can enhance advocacy outcomes. \nBuild a year-round video ambassador program by engaging members during Fly-Ins and inviting them to create videos throughout the year. \nRepurpose Fly-In videos across multiple channels—from Hill follow-ups to year-round advocacy and membership campaigns. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/dont-let-your-fly-in-fly-away-capturing-the-power-of-member-advocacy-on-video-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97873872653
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260524T165653
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T130000
DTEND;TZID=America/New_York:20260128T140000
DTSTAMP:20260524T165653
CREATED:20260116T140418Z
LAST-MODIFIED:20260128T211113Z
UID:10000852-1769605200-1769608800@usteducation.org
SUMMARY:Redefining Member Value Through Personalized Experiences
DESCRIPTION:Course Description:  \nIn an era where members compare their association experience to Netflix and Amazon\, generic experiences are no longer enough. This session explores how AI-powered personalization is redefining what members consider valuable in their membership—and how your association can deliver it without straining limited resources. You’ll learn why personalization has become the new baseline for member expectations\, see real-world examples of associations achieving success through AI-driven initiatives\, and discover a practical roadmap for implementing personalized experiences that drive measurable improvements in engagement\, retention\, and non-dues revenue. Whether you’re struggling with declining open rates\, facing pressure to demonstrate member value\, or simply looking to work smarter rather than harder\, this session provides actionable strategies and tools you can implement immediately to transform how your members experience. \n  \nLearning Objectives: \nAnalyze evolving member expectations and explain how personalization influences engagement\, retention\, and competitive positioning for associations in 2026. \nEvaluate how AI-powered personalization enables scalable\, individual-level member experiences without increasing staff workload or operational complexity. \nDesign a phased implementation roadmap for personalized communications\, including content strategy\, data readiness\, deployment\, and optimization. \nMeasure the business impact of personalization initiatives by applying engagement\, retention\, efficiency\, and revenue metrics to demonstrate ROI. \nInterpret personalization analytics to uncover member preferences and behaviors that inform broader organizational strategy beyond communications. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/redefining-member-value-through-personalized-experiences-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92564619585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
END:VCALENDAR