BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T150000
DTEND;TZID=America/New_York:20250930T160000
DTSTAMP:20260524T210330
CREATED:20250826T191801Z
LAST-MODIFIED:20251001T134838Z
UID:10000778-1759244400-1759248000@usteducation.org
SUMMARY:Video Relationship Management: The New Era of Connection and Engagement
DESCRIPTION:Course Description:  \nIn a world where inboxes are full and audiences are tuning out\, how do you break through? This session introduces Video Relationship Management (VRM)\, a category pioneered to restore trust and attention through authentic\, scalable video. We’ll unpack the principles of VRM\, which include video at the core\, co-creation over control\, lifecycle integration\, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study\, you’ll see firsthand how associations can elevate member voices\, extend event impact\, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nDefine Video Relationship Management (VRM): Understand what VRM is\, how it differs from traditional video strategies\, and why it represents a new category of engagement. \nRecognize the Value of Authentic Video: Learn how co-created\, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results. \nSee Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal\, pre-event buzz to post-event legacy. \nEvaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices\, boost engagement\, and set a new standard for association storytelling. \nApply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately\, regardless of budget or staff size. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/video-relationship-management-the-new-era-of-connection-and-engagement/
LOCATION:zoom.us/j/91766849004
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Dan25-1.png
ORGANIZER;CN="Dan Piva":MAILTO:dan.piva@gathervoices.co
END:VEVENT
END:VCALENDAR