BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T130000
DTEND;TZID=America/New_York:20260624T140000
DTSTAMP:20260613T175719
CREATED:20260608T134336Z
LAST-MODIFIED:20260608T134847Z
UID:10000904-1782306000-1782309600@usteducation.org
SUMMARY:Future of Association Websites: 5 Trends That are Changing Digital Engagement
DESCRIPTION:Course Description:  \nFor more than two decades\, association websites have served as the central hub for member engagement\, content\, events\, education\, and community. But artificial intelligence is rapidly reshaping how people discover information\, interact with organizations\, and navigate the web.\n\nAs AI-powered search engines\, digital assistants\, and intelligent agents become part of everyday life\, associations face a critical question: What role will your website play in an AI-first world?\n  \nWill your website remain the primary destination for members? How will AI assistants interact with your content? What happens when automated agents become a larger audience than human visitors? And how should associations prepare for a future that is arriving faster than many expected?\n  \nJoin Matrix Group CEO Joanna Pineda and Director of Marketing Leah Monica for a forward-looking discussion about the trends shaping the next generation of association websites. We’ll explore emerging technologies\, changing user expectations\, and the strategic decisions associations should be considering today to remain visible\, relevant\, and valuable tomorrow.\n  \nWhether you’re planning a website redesign\, refining your digital strategy\, or simply trying to understand where the web is headed\, this session will help you think differently about what comes next.\n  \nLearning Objectives: \nUnderstand how AI is changing search\, websites\, and the overall digital experience. \nIdentify what trends association leaders should be watching right now. \nDevelop a roadmap for thinking about the future of your website and digital strategy.
URL:https://usteducation.org/event/future-of-association-websites-5-trends-that-are-changing-digital-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96969231392
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T110000
DTEND;TZID=America/New_York:20260701T120000
DTSTAMP:20260613T175719
CREATED:20260401T155021Z
LAST-MODIFIED:20260401T155133Z
UID:10000888-1782903600-1782907200@usteducation.org
SUMMARY:AI Is Changing the Inbox\, Are Your Emails Ready?
DESCRIPTION:Course Description:  \nAI is already reshaping how emails are delivered\, summarized\, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session\, we’ll break down how inboxes are changing\, what it means for associations\, and how to adjust your email strategy now. You’ll walk away with simple\, practical ways to improve your email structure\, content\, and design so your emails stay visible\, relevant\, and effective. \n  \nLearning Objectives: \nUnderstand how AI is changing the inbox—including how emails are being filtered\, prioritized\, and even summarized before members read them.\n \nIdentify the common email mistakes that hurt engagement today (and will be amplified by AI)\, based on real examples from association email audits.\n \nApply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.\n \nDevelop a practical checklist to future-proof your email strategy and keep your messages visible\, relevant\, and effective moving forward.\n \n 
URL:https://usteducation.org/event/ai-is-changing-the-inbox-are-your-emails-ready-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97651892924
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Amber26.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T140000
DTSTAMP:20260613T175719
CREATED:20260416T163817Z
LAST-MODIFIED:20260416T163817Z
UID:10000894-1784725200-1784728800@usteducation.org
SUMMARY:The Strength of Associations: Volunteering Around the World
DESCRIPTION:Course Description:  \nVolunteering is a powerful force behind the success of associations—but its impact looks different across regions\, cultures\, and communities. In this webinar\, we’ll explore how associations can harness volunteering as a strategic asset to drive engagement\, strengthen member value\, and expand global impact.\n \nYou’ll gain insights into how volunteering practices vary around the world\, what motivates individuals in different cultural contexts\, and how expectations of volunteer roles can differ significantly across geographies. We’ll also share practical strategies to help you recruit\, engage\, and support volunteers effectively—no matter where they are.\n \nWhether you’re building a global program or refining an existing one\, this session will equip you with actionable ideas to create a more inclusive\, scalable\, and impactful volunteer ecosystem.\n  \n  \nLearning Objectives: \nEvaluate how associations can unlock the full potential of volunteering to drive impact and engagement\n \nUnderstand how volunteering varies across cultures\, regions\, and expectations worldwide\n \nApply practical strategies to attract\, motivate\, and support volunteers in a global context
URL:https://usteducation.org/event/the-strength-of-associations-volunteering-around-the-world-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94209519667
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/PietroJim26.png
ORGANIZER;CN="Pietro Macchiarella":MAILTO:pmacchiarella@ypo.org
END:VEVENT
END:VCALENDAR