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X-WR-CALDESC:Events for UST Education
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DTSTART;TZID=America/New_York:20260429T110000
DTEND;TZID=America/New_York:20260429T120000
DTSTAMP:20260414T073726
CREATED:20260227T203131Z
LAST-MODIFIED:20260227T203131Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n 
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T140000
DTSTAMP:20260414T073726
CREATED:20260406T185803Z
LAST-MODIFIED:20260406T185803Z
UID:10000892-1778590800-1778594400@usteducation.org
SUMMARY:Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
DESCRIPTION:Course Description:  \nSearch is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now answering questions directly\, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results\, referenced 200 times more than any other video platform across every major AI engine. In this session\, Michael Hoffman\, CEO of Gather Voices\, reframes how membership organizations should think about YouTube — not as a social network where you need views\, likes\, and viral moments\, but as the world’s largest context window for AI. You’ll learn why a library of modest\, well-structured videos answering your audience’s real questions will outperform a single polished production every time\, how to build that library without a dedicated video team\, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week. \n  \nLearning Objectives: \n\nUnderstand how AI-powered search (Google AI Overviews\, ChatGPT\, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy\n \nIdentify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control\n \nReframe YouTube success from views and followers to structured\, question-answering content that builds AI visibility over time\n \nApply a practical content framework — the “Answer Library” model — to identify your organization’s top questions\, organize them into topic pillars\, and create AI-readable video content without a production team\n \nDevelop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery\n\n \n \n\n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93314135341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T110000
DTEND;TZID=America/New_York:20260527T120000
DTSTAMP:20260414T073726
CREATED:20260330T131912Z
LAST-MODIFIED:20260330T165627Z
UID:10000887-1779879600-1779883200@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91832911266
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T130000
DTEND;TZID=America/New_York:20260603T140000
DTSTAMP:20260414T073726
CREATED:20251121T174554Z
LAST-MODIFIED:20260323T164020Z
UID:10000835-1780491600-1780495200@usteducation.org
SUMMARY:The AI Power Hour: 30 Tools in One Webinar
DESCRIPTION:Course Description:  \nJoin us for a dynamic session that dives into how marketers can harness the latest wave of AI innovation to boost creativity\, speed\, and impact. You’ll get a rapid tour of 30 cutting-edge tools spanning; language\, video\, image\, and audio generation. We’ll show how AI is streamlining content creation\, automating analytics\, and transforming everyday workflows. Whether you’re testing the waters or ready to scale your AI capabilities\, you’ll walk away energized and ready to put these technologies to work right away. \n  \nLearning Objectives: \nGet grounded in the current AI landscape: Explore where today’s generative AI tools fit within marketing and which emerging players are driving the next wave of innovation. \nUncover must-try tools: Discover 30 standout AI platforms designed to boost creativity\, streamline production\, and elevate campaign results. \nMaster AI-driven efficiency: Learn how to weave automation into your marketing stack to refine targeting\, scale analytics\, and personalize engagement. \nAnticipate the next evolution: Gain forward-looking insights into how generative AI and real-time optimization will reshape marketing strategies moving forward.
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/94050021104
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T110000
DTEND;TZID=America/New_York:20260701T120000
DTSTAMP:20260414T073726
CREATED:20260401T155021Z
LAST-MODIFIED:20260401T155133Z
UID:10000888-1782903600-1782907200@usteducation.org
SUMMARY:AI Is Changing the Inbox\, Are Your Emails Ready?
DESCRIPTION:Course Description:  \nAI is already reshaping how emails are delivered\, summarized\, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session\, we’ll break down how inboxes are changing\, what it means for associations\, and how to adjust your email strategy now. You’ll walk away with simple\, practical ways to improve your email structure\, content\, and design so your emails stay visible\, relevant\, and effective. \n  \nLearning Objectives: \nUnderstand how AI is changing the inbox—including how emails are being filtered\, prioritized\, and even summarized before members read them.\n \nIdentify the common email mistakes that hurt engagement today (and will be amplified by AI)\, based on real examples from association email audits.\n \nApply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.\n \nDevelop a practical checklist to future-proof your email strategy and keep your messages visible\, relevant\, and effective moving forward.\n \n 
URL:https://usteducation.org/event/ai-is-changing-the-inbox-are-your-emails-ready-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97651892924
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Amber26.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
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