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DTSTART;TZID=America/New_York:20260701T110000
DTEND;TZID=America/New_York:20260701T120000
DTSTAMP:20260702T131624Z
CREATED:20260401T155021Z
LAST-MODIFIED:20260702T131624Z
UID:10000888-1782903600-1782907200@usteducation.org
SUMMARY:AI Is Changing the Inbox\, Are Your Emails Ready?
DESCRIPTION:Course Description:  \nAI is already reshaping how emails are delivered\, summarized\, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session\, we’ll break down how inboxes are changing\, what it means for associations\, and how to adjust your email strategy now. You’ll walk away with simple\, practical ways to improve your email structure\, content\, and design so your emails stay visible\, relevant\, and effective. \n  \nLearning Objectives: \nUnderstand how AI is changing the inbox—including how emails are being filtered\, prioritized\, and even summarized before members read them.\n \nIdentify the common email mistakes that hurt engagement today (and will be amplified by AI)\, based on real examples from association email audits.\n \nApply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.\n \nDevelop a practical checklist to future-proof your email strategy and keep your messages visible\, relevant\, and effective moving forward.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/ai-is-changing-the-inbox-are-your-emails-ready-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97651892924
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Amber26.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T130000
DTEND;TZID=America/New_York:20260624T140000
DTSTAMP:20260625T115615Z
CREATED:20260608T134336Z
LAST-MODIFIED:20260625T115615Z
UID:10000904-1782306000-1782309600@usteducation.org
SUMMARY:Future of Association Websites: 5 Trends That are Changing Digital Engagement
DESCRIPTION:Course Description:  \nFor more than two decades\, association websites have served as the central hub for member engagement\, content\, events\, education\, and community. But artificial intelligence is rapidly reshaping how people discover information\, interact with organizations\, and navigate the web.\n\nAs AI-powered search engines\, digital assistants\, and intelligent agents become part of everyday life\, associations face a critical question: What role will your website play in an AI-first world?\n  \nWill your website remain the primary destination for members? How will AI assistants interact with your content? What happens when automated agents become a larger audience than human visitors? And how should associations prepare for a future that is arriving faster than many expected?\n  \nJoin Matrix Group CEO Joanna Pineda and Director of Marketing Leah Monica for a forward-looking discussion about the trends shaping the next generation of association websites. We’ll explore emerging technologies\, changing user expectations\, and the strategic decisions associations should be considering today to remain visible\, relevant\, and valuable tomorrow.\n  \nWhether you’re planning a website redesign\, refining your digital strategy\, or simply trying to understand where the web is headed\, this session will help you think differently about what comes next.\n  \nLearning Objectives: \nUnderstand how AI is changing search\, websites\, and the overall digital experience. \nIdentify what trends association leaders should be watching right now. \nDevelop a roadmap for thinking about the future of your website and digital strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/future-of-association-websites-5-trends-that-are-changing-digital-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96969231392
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T130000
DTEND;TZID=America/New_York:20260603T140000
DTSTAMP:20260604T112337Z
CREATED:20251121T174554Z
LAST-MODIFIED:20260604T112337Z
UID:10000835-1780491600-1780495200@usteducation.org
SUMMARY:The AI Power Hour: 30 Tools in One Webinar
DESCRIPTION:Course Description:  \nJoin us for a dynamic session that dives into how marketers can harness the latest wave of AI innovation to boost creativity\, speed\, and impact. You’ll get a rapid tour of 30 cutting-edge tools spanning; language\, video\, image\, and audio generation. We’ll show how AI is streamlining content creation\, automating analytics\, and transforming everyday workflows. Whether you’re testing the waters or ready to scale your AI capabilities\, you’ll walk away energized and ready to put these technologies to work right away. \n  \nLearning Objectives: \nGet grounded in the current AI landscape: Explore where today’s generative AI tools fit within marketing and which emerging players are driving the next wave of innovation. \nUncover must-try tools: Discover 30 standout AI platforms designed to boost creativity\, streamline production\, and elevate campaign results. \nMaster AI-driven efficiency: Learn how to weave automation into your marketing stack to refine targeting\, scale analytics\, and personalize engagement. \nAnticipate the next evolution: Gain forward-looking insights into how generative AI and real-time optimization will reshape marketing strategies moving forward. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/94050021104
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T130000
DTEND;TZID=America/New_York:20260527T140000
DTSTAMP:20260528T112316Z
CREATED:20260330T131912Z
LAST-MODIFIED:20260528T112316Z
UID:10000887-1779886800-1779890400@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91832911266
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260514T104827Z
CREATED:20260430T143104Z
LAST-MODIFIED:20260514T104827Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T140000
DTSTAMP:20260513T073337Z
CREATED:20260406T185803Z
LAST-MODIFIED:20260513T073337Z
UID:10000892-1778590800-1778594400@usteducation.org
SUMMARY:Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
DESCRIPTION:Course Description:  \nSearch is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now answering questions directly\, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results\, referenced 200 times more than any other video platform across every major AI engine. In this session\, Michael Hoffman\, CEO of Gather Voices\, reframes how membership organizations should think about YouTube — not as a social network where you need views\, likes\, and viral moments\, but as the world’s largest context window for AI. You’ll learn why a library of modest\, well-structured videos answering your audience’s real questions will outperform a single polished production every time\, how to build that library without a dedicated video team\, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week. \n  \nLearning Objectives: \n\nUnderstand how AI-powered search (Google AI Overviews\, ChatGPT\, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy\n \nIdentify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control\n \nReframe YouTube success from views and followers to structured\, question-answering content that builds AI visibility over time\n \nApply a practical content framework — the “Answer Library” model — to identify your organization’s top questions\, organize them into topic pillars\, and create AI-readable video content without a production team\n \nDevelop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery\n\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93314135341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260429T130000
DTEND;TZID=America/New_York:20260429T140000
DTSTAMP:20260430T113547Z
CREATED:20260416T174838Z
LAST-MODIFIED:20260430T113547Z
UID:10000895-1777467600-1777471200@usteducation.org
SUMMARY:Beyond Webinars: Building an Education Pathway Your Members Can Actually Use
DESCRIPTION:Course Description:  \nAssociations are under more pressure than ever to increase member engagement.\n \nMembers are asking harder questions about value. They want professional development\, but more importantly\, they want progress. They want to know what your association can do to help them move forward in their career\, not just what content is available this month.\n \nThat is where many associations run into a gap.\n \nMost organizations already offer some form of education\, whether that is webinars\, conferences\, on-demand learning\, or certificate content. Those offerings can be useful\, but they often live as a collection of resources rather than a clear path.\n \nFor members\, that can make the experience feel fragmented\, especially when they are at different stages of their career and trying to figure out what comes next.\n \nThis session will explore why education remains one of the strongest ways to attract\, engage\, and retain members\, and why the way it is organized matters just as much as the volume of content offered.\n \nAttendees will look at the kinds of education benefits associations typically provide\, where those models tend to fall short\, and what a more structured member education pathway can look like.\n \nWe will cover how to better align offerings to a member’s career stage\, how clearer guidance can increase the perceived value of your existing education portfolio\, and how degree options can extend that pathway even further for members who need more than another webinar.\n \nThe goal is not to replace what your association already offers. It is to make it more useful\, more relevant\, and more connected to the real career decisions your members are trying to make.\n \nIf your association wants its education strategy to feel less like a catalog and more like a path forward\, this session will give you a practical way to think about it.\n  \nLearning Objectives: \nUnderstand why member education needs to feel like a pathway\, not just a collection of webinars\, courses\, and content\n \nRecognize where traditional professional development offerings fall short for members who are looking for real career advancement\n \nApply strategies to organize education offerings around career stage\, member need\, and next-step relevance\n \nEvaluate how degree options can strengthen your association’s education strategy by giving members a more concrete path forward\n \nApply a practical framework for making your education benefits feel more useful\, more visible\, and more connected to member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/beyond-webinars-building-an-education-pathway-your-members-can-actually-use-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94525531313
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Jennifer26.png
ORGANIZER;CN="Jennifer Goode":MAILTO:jennifer.goode@edutrustnetwork.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260429T110000
DTEND;TZID=America/New_York:20260429T120000
DTSTAMP:20260430T113536Z
CREATED:20260227T203131Z
LAST-MODIFIED:20260430T113536Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260422T130000
DTEND;TZID=America/New_York:20260422T140000
DTSTAMP:20260423T144447Z
CREATED:20260415T150818Z
LAST-MODIFIED:20260423T144447Z
UID:10000893-1776862800-1776866400@usteducation.org
SUMMARY:A Recruitment Campaign\, an Onboarding Campaign\, and a Renewal Campaign Walk Into an Association…
DESCRIPTION:Course Description:  \nMost associations run recruitment\, onboarding\, and renewal campaigns like they have nothing to do with each other. And honestly? Members can likely tell.\n \nThey get a generic pitch before they join. A welcome email that could’ve gone to anyone. And a renewal notice that shows up out of nowhere because nothing meaningful happened in between.\n \nIn this session\, we’re walking through all three. What good actually looks like at each stage\, what results real associations are seeing\, and what changes when these campaigns stop living in separate silos and start working as one connected story.\n \nNo fluff. Just practical examples\, real numbers\, and a few things you can take back to your team.\n  \nLearning Objectives: \nUnderstand what’s stopping prospects from joining — and how to address it before they disappear\n \nRecognize the moments in year one that determine whether a member renews\n \nIdentify why members lapse and what to do about it before the deadline hits\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/a-recruitment-campaign-an-onboarding-campaign-and-a-renewal-campaign-walk-into-an-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92802698860
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T110000
DTEND;TZID=America/New_York:20260331T120000
DTSTAMP:20260401T100923Z
CREATED:20260116T143918Z
LAST-MODIFIED:20260401T100923Z
UID:10000855-1774954800-1774958400@usteducation.org
SUMMARY:Same Values\, New Design: Why Association Events Don’t Need to Look the Way They Always Have
DESCRIPTION:Course Description:  \nAssociations are built on enduring values: advancing knowledge\, serving members\, fostering community\, and creating meaningful impact. Those values haven’t changed\, but the way we design events around them can. \nIn this highly interactive online session\, participants will explore how association events can evolve beyond familiar formats without losing their purpose or credibility. Using a live\, audience-driven “design wheel” format\, the session will surface practical ideas for rethinking agendas\, engagement\, technology\, sponsorship\, and human connection\, all while staying true to an association’s mission. \nRather than presenting a list of trends\, this session invites participants to experience a different way of designing events in real time\, demonstrating how small\, intentional design choices can lead to more engaging\, inclusive\, and relevant meetings. \n  \nLearning Objectives: \nDistinguish between core association values and inherited event formats\, identifying where tradition supports the mission and where it may limit engagement. \nApply at least three alternative event design approaches that enhance participation\, connection\, and relevance without compromising professionalism or purpose. \nEvaluate common event design choices (agenda structure\, room setup\, technology use\, sponsorship integration) through a values-first lens. \nBuild confidence in experimenting with new formats\, using small\, low-risk design shifts rather than large-scale overhauls. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/same-values-new-design-why-association-events-dont-need-to-look-the-way-they-always-have-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96663774432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/KsenijaShawn26.png
ORGANIZER;CN="Ksenija Polla":MAILTO:kpolla@talley.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260325T110000
DTEND;TZID=America/New_York:20260325T120000
DTSTAMP:20260326T112602Z
CREATED:20260310T184131Z
LAST-MODIFIED:20260326T112602Z
UID:10000885-1774436400-1774440000@usteducation.org
SUMMARY:Accessibility Isn’t Compliance — It’s a Revenue Engine: How Frictionless Digital Experiences Drive ROI\, SEO\, and Generational Growth
DESCRIPTION:Course Description:\nMost organizations treat digital accessibility as a compliance requirement. The smart ones treat it as a growth strategy. In this conversation\, we explore how frictionless digital experiences increase engagement\, improve SEO and generative AI visibility\, attract younger members\, and extend the lifetime value of Baby Boomers — turning accessibility into measurable ROI.\n \nLearning Objectives:\nReframe digital accessibility as a revenue and growth strategy—not just compliance \n  \nExplain the curb cut effect and how inclusive design benefits all users \n  \n\nIdentify how reducing digital friction increases engagement\, conversions\, and ROI \n  \nConnect accessibility improvements to stronger SEO and generative AI visibility \n  \nRecognize how accessibility attracts younger audiences while extending the lifetime value of Baby Boomers \n  \nOutline practical first steps for audits\, remediation\, and continuous digital improvement \n  \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/accessibility-isnt-compliance-its-a-revenue-engine-how-frictionless-digital-experiences-drive-roi-seo-and-generational-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94954872408
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/03/Mark-26.png
ORGANIZER;CN="Mark Wallach%2C MBA":MAILTO:mark@engagementmobile.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T130000
DTEND;TZID=America/New_York:20260312T140000
DTSTAMP:20260313T095634Z
CREATED:20260227T185911Z
LAST-MODIFIED:20260313T095634Z
UID:10000882-1773320400-1773324000@usteducation.org
SUMMARY:From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight
DESCRIPTION:Course Description:  \nAssociations are rich with member stories — from conferences\, advocacy efforts\, volunteer leadership\, and professional practice — but most of that insight never makes it beyond isolated videos or anecdotal feedback. In this session\, we’ll explore how associations can systematically capture member voices and use AI to transform those stories into usable intelligence. Learn how to scale story collection without adding staff burden\, extract themes and insights efficiently\, and turn authentic member voices into strategic assets that inform marketing\, education\, advocacy\, and leadership decision-making. \n  \nLearning Objectives: \nIdentify scalable methods for capturing authentic member stories across events\, programs\, and advocacy initiatives without overloading staff.\n \nUnderstand how AI tools can extract themes\, insights\, and usable data from large volumes of video content to support strategy and reporting.\n \nDevelop a framework for activating member-generated content across marketing\, education\, advocacy\, and governance to increase engagement and organizational impact.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98778551667
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T093000
DTEND;TZID=America/New_York:20260305T150000
DTSTAMP:20260304T180559Z
CREATED:20260209T190247Z
LAST-MODIFIED:20260304T180559Z
UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260225T111114Z
CREATED:20251010T202858Z
LAST-MODIFIED:20260225T111114Z
UID:10000803-1771930800-1771934400@usteducation.org
SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience
DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92412045010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T130000
DTEND;TZID=America/New_York:20260217T140000
DTSTAMP:20251212T165826Z
CREATED:20251212T165826Z
LAST-MODIFIED:20251212T165826Z
UID:10000844-1771333200-1771336800@usteducation.org
SUMMARY:Developing Member & Volunteer Roadmaps for Your Association
DESCRIPTION:Course Description:  \nThis webinar explores how associations can build effective member and volunteer roadmaps to strengthen engagement\, retention\, and leadership development. Using research-backed onboarding strategies and real case studies\, participants will learn how to create personalized touchpoints\, guide members into meaningful involvement\, and measure engagement through actionable metrics. Attendees will leave with practical steps to improve new member onboarding and support volunteer growth. \n  \nLearning Objectives: \nIdentify the core components of an effective member onboarding roadmap and explain how structured touchpoints in the first 12–18 months improve engagement and retention. \nAnalyze data-driven onboarding and renewal case studies to evaluate which member engagement tactics can be applied within your own association. \nDesign a draft member and volunteer roadmap that outlines clear pathways from new member onboarding to volunteer leadership development.
URL:https://usteducation.org/event/developing-member-volunteer-roadmaps-for-your-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97268115514
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JordanGina25.png
ORGANIZER;CN="Jordan Burghardt":MAILTO:jburghardt@aapmr.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T110000
DTEND;TZID=America/New_York:20260217T120000
DTSTAMP:20251106T172223Z
CREATED:20251010T202223Z
LAST-MODIFIED:20251106T172223Z
UID:10000802-1771326000-1771329600@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 3: Growing Your Audience and Engagement
DESCRIPTION:Course Description:  \nYou’ve launched your podcast—now what? This session dives into the marketing and engagement strategies that help podcasts grow and thrive. Learn how to promote your episodes\, build a loyal audience\, and encourage interaction across platforms. Whether you’re looking to expand your reach or deepen your listener relationships\, this session has the tools to help. \n  \nLearning Objectives: \nImplement effective strategies for promoting a podcast across channels. \nCreate an engagement plan to encourage listener interaction and feedback. \nUse collaboration and guest features to grow audience reach. \nDevelop a content calendar that supports consistency and growth.
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-3-growing-your-audience-and-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96094088813
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BradKristofferKate25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T110000
DTEND;TZID=America/New_York:20260212T120000
DTSTAMP:20260212T212145Z
CREATED:20260203T213227Z
LAST-MODIFIED:20260212T212145Z
UID:10000865-1770894000-1770897600@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93979217818
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ali26.png
ORGANIZER;CN="Ali Tillery":MAILTO:ali.tillery@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T110000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260212T065238Z
CREATED:20251010T201619Z
LAST-MODIFIED:20260212T065238Z
UID:10000801-1770807600-1770811200@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust
DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99894706412
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T110000
DTEND;TZID=America/New_York:20260204T120000
DTSTAMP:20260204T195149Z
CREATED:20260120T185725Z
LAST-MODIFIED:20260204T195149Z
UID:10000864-1770202800-1770206400@usteducation.org
SUMMARY:Association Lessons from... 50 Seasons of Survivor!
DESCRIPTION:Course Description:  \nAside from the lying\, manipulation\, and blindsides\, there are tremendous lessons about membership\, marketing\, and communications to be gleaned from the popular Survivor TV series. The reality show that began in 2000 is still attracting a large audience 26 years and 50 seasons later. Join us for a fun and high energy session that will provide a fast-paced look at iconic moments\, revered and reviled characters\, and unique features from Survivor. For longtime fans and the uninitiated as well\, we’ll explore what lessons this quarter-century television phenomenon can hold for your association and its leadership\, member engagement\, and a connected community. No bugs\, snakes\, or mud will be allowed in the webinar so grab your Buffs and attend this session to learn how to survive your next tribal council! \n  \nLearning Objectives: \nUnderstand the dynamics of and be able to create iconic moments and compelling competitions that will keep members coming back for more.\n \nUnderstand how to spotlight relatable members of communities as heroes who have overcome obstacles.\n \nDevelop a common language for association members to understand\, embrace\, and use as a key component of shared member experiences.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/association-lessons-from-50-seasons-of-survivor-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94687274381
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Jay26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T110000
DTEND;TZID=America/New_York:20260203T120000
DTSTAMP:20260203T205750Z
CREATED:20251010T200802Z
LAST-MODIFIED:20260203T205750Z
UID:10000800-1770116400-1770120000@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 1: The Foundation of a Great Podcast
DESCRIPTION:Course Description:  \nStarting a podcast can feel overwhelming\, but it doesn’t have to be. In this session\, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase\, this webinar will help you approach podcasting with clarity and confidence. \n  \nLearning Objectives: \nDefine a target audience and niche for a podcast. \nSelect the basic equipment and tools necessary to begin recording. \nDevelop a content format and structure that supports long-term planning. \nIdentify common pitfalls to avoid when launching a new podcast. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-1-the-foundation-of-a-great-podcast-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97792500362
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateBenJake25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T130000
DTEND;TZID=America/New_York:20260128T140000
DTSTAMP:20260128T211113Z
CREATED:20260116T140418Z
LAST-MODIFIED:20260128T211113Z
UID:10000852-1769605200-1769608800@usteducation.org
SUMMARY:Redefining Member Value Through Personalized Experiences
DESCRIPTION:Course Description:  \nIn an era where members compare their association experience to Netflix and Amazon\, generic experiences are no longer enough. This session explores how AI-powered personalization is redefining what members consider valuable in their membership—and how your association can deliver it without straining limited resources. You’ll learn why personalization has become the new baseline for member expectations\, see real-world examples of associations achieving success through AI-driven initiatives\, and discover a practical roadmap for implementing personalized experiences that drive measurable improvements in engagement\, retention\, and non-dues revenue. Whether you’re struggling with declining open rates\, facing pressure to demonstrate member value\, or simply looking to work smarter rather than harder\, this session provides actionable strategies and tools you can implement immediately to transform how your members experience. \n  \nLearning Objectives: \nAnalyze evolving member expectations and explain how personalization influences engagement\, retention\, and competitive positioning for associations in 2026. \nEvaluate how AI-powered personalization enables scalable\, individual-level member experiences without increasing staff workload or operational complexity. \nDesign a phased implementation roadmap for personalized communications\, including content strategy\, data readiness\, deployment\, and optimization. \nMeasure the business impact of personalization initiatives by applying engagement\, retention\, efficiency\, and revenue metrics to demonstrate ROI. \nInterpret personalization analytics to uncover member preferences and behaviors that inform broader organizational strategy beyond communications. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/redefining-member-value-through-personalized-experiences-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92564619585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260127T204056Z
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T140000
DTSTAMP:20260115T215044Z
CREATED:20251111T205250Z
LAST-MODIFIED:20260115T215044Z
UID:10000829-1768482000-1768485600@usteducation.org
SUMMARY:Don’t Let Your Fly-in Fly Away: Capturing the Power of Member Advocacy on Video
DESCRIPTION:Course Description:  \nEvery year\, associations invest enormous time and energy into Fly-Ins and Lobby Days—bringing members to Washington\, DC\, for two days of advocacy and training. Yet once the meetings end\, the passion\, stories\, and authentic voices that make these events powerful often vanish. This session will show how to transform that fleeting energy into an ongoing campaign that amplifies your message all year long. Using real-world examples from the National Alliance for Care at Home\, Start Early\, and the Alzheimer’s Association\, we’ll demonstrate how short\, authentic videos captured during Fly-Ins can humanize complex policy issues\, energize members\, and strengthen relationships with lawmakers. \n  \nLearning Objectives: \nIdentify key moments before\, during\, and after a Fly-In where video capture can enhance advocacy outcomes. \nBuild a year-round video ambassador program by engaging members during Fly-Ins and inviting them to create videos throughout the year. \nRepurpose Fly-In videos across multiple channels—from Hill follow-ups to year-round advocacy and membership campaigns. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/dont-let-your-fly-in-fly-away-capturing-the-power-of-member-advocacy-on-video-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97873872653
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T110000
DTEND;TZID=America/New_York:20260113T120000
DTSTAMP:20260113T220602Z
CREATED:20251016T152009Z
LAST-MODIFIED:20260113T220602Z
UID:10000810-1768302000-1768305600@usteducation.org
SUMMARY:Leadership Continuity in Associations: Preparing for the Next Generation of Leaders
DESCRIPTION:Course Description:  \nLeadership transitions are inevitable — yet too often\, associations are caught off guard when executives\, board members\, or key staff step down. Without a plan\, transitions can disrupt momentum\, strain staff\, and erode member trust. This session explores practical strategies for leadership continuity that go beyond naming a successor. Participants will learn how to map vulnerabilities\, transfer institutional knowledge\, and develop team-based approaches that sustain long-term success. Drawing on best practices in governance and succession planning\, this webinar equips association leaders with the tools to ensure continuity\, stability\, and resilience through leadership change. \n  \nLearning Objectives: \nIdentify risks and vulnerabilities in leadership continuity. \nDifferentiate between succession planning and leadership continuity. \nExplore strategies to transfer institutional knowledge effectively. \nDevelop practical approaches for building next-generation leadership capacity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/leadership-continuity-in-associations-preparing-for-the-next-generation-of-leaders-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94871471266
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Hiring/Retention/HR,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Alison25.png
ORGANIZER;CN="Alison Teitelbaum":MAILTO:alison@ast-strategies.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T130000
DTEND;TZID=America/New_York:20260106T140000
DTSTAMP:20260107T165616Z
CREATED:20251121T174115Z
LAST-MODIFIED:20260107T165616Z
UID:10000834-1767704400-1767708000@usteducation.org
SUMMARY:30 AI Tools in 60 Minutes
DESCRIPTION:Course Description:  \nIn this fast-paced and highly practical session\, we’ll explore how marketers can leverage the newest generation of AI tools to work smarter\, faster\, and more creatively. From large language models to video\, image\, and audio generators\, you’ll get a guided tour through 30 of today’s most powerful platforms shaping the marketing landscape. We’ll demonstrate how AI is automating everything from content creation to analytics\, and share strategies for integrating these tools into your daily workflow. Whether you’re just starting to experiment or looking to scale your AI stack\, this session will leave you inspired (and equipped) to take immediate action. \n  \nLearning Objectives: \nUnderstand today’s AI marketing landscape: Gain a snapshot of where generative AI tools stand now and which platforms are leading innovation across major content types. \nDiscover high-impact tools: Walk away with a curated list of 30 proven AI tools that can immediately enhance creativity\, productivity\, and campaign performance. \nLearn to integrate automation: Understand how AI can optimize ad targeting\, analytics\, and customer engagement through automated workflows. \nPrepare for what’s next: Leave with insights on how generative AI and continuous optimization will redefine marketing strategy in the year ahead. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94855046226
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T130000
DTEND;TZID=America/New_York:20251211T140000
DTSTAMP:20251212T134019Z
CREATED:20251024T165745Z
LAST-MODIFIED:20251212T134019Z
UID:10000815-1765458000-1765461600@usteducation.org
SUMMARY:What Members Really Want: Insights for 2026 and Beyond
DESCRIPTION:Course Description:  \nTurn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report\, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most\, how they want to connect and learn\, what makes them feel seen and supported\, and how they perceive their association’s value and use of AI. \nWe’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition\, attract new members\, and deliver more personalized\, engaging\, and lasting value. \n  \nLearning Objectives: \nAnalyze new data on member preferences for 2026 to determine which benefits\, channels\, and engagement opportunities most influence satisfaction and retention. \nEvaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies. \nFormulate adaptive approaches to address emerging member priorities—such as AI integration\, DEI\, and career development—within your association’s engagement strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-members-really-want-insights-for-2026-and-beyond-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91991818472
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Kelly25.png
ORGANIZER;CN="Kelly Whelan":MAILTO:kwhelan@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T110000
DTEND;TZID=America/New_York:20251211T120000
DTSTAMP:20251212T133949Z
CREATED:20250730T202001Z
LAST-MODIFIED:20251212T133949Z
UID:10000758-1765450800-1765454400@usteducation.org
SUMMARY:Once Upon an Association: Telling Your Compelling Story
DESCRIPTION:Course Description:  \nOnce upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer\, president\, Singer Communications\, and an award-winning communications pro\, as she talks about telling your organization’s story to raise the visibility of your industry\, association\, leaders\, and members. \nParticipants will learn how to focus their storytelling on their organization’s mission\, create a dynamic narrative around why their organization exists\, pinpoint how their industry contributes to society\, know how to use a variety of storytelling resources\, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026! \n  \nLearning Objectives: \nTie storytelling to the organization’s mission \nCreate a narrative around why their association exists & how it contributes to society \nLearn how to use a wide array of storytelling resources \nLeverage volunteers to help tell their story \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/once-upon-an-association-telling-your-compelling-story/
LOCATION:zoom.us/j/96419644544
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T130000
DTEND;TZID=America/New_York:20251210T140000
DTSTAMP:20251211T071929Z
CREATED:20251111T203313Z
LAST-MODIFIED:20251211T071929Z
UID:10000828-1765371600-1765375200@usteducation.org
SUMMARY:AI Tools You Can Use - Get Started Today
DESCRIPTION:Course Description:  \nArtificial intelligence continues to evolve at lightning speed; for leaders\, staying ahead of the curve isn’t optional anymore. In this fast-paced and practical session\, Erica Salm Rench will break down the latest AI developments\, highlight must-know tools shaping productivity and marketing\, and explore how organizations can use these innovations to create real impact in 2025. \nWhether you’re just starting to experiment with AI or already integrating it into your workflows\, this session will cut through the noise and show you what matters most and how to leverage it effectively. Expect live demos\, real-world examples\, and actionable ideas you can apply right away to save time\, enhance creativity\, and strengthen your organization’s strategy. \n  \nLearning Objectives: \nIdentify key AI trends and recent tool launches that will influence communication\, content\, and marketing strategies in 2025. \nEvaluate emerging AI tools across writing\, design\, analytics\, and automation \nIntegrate AI tools into daily workflows to improve efficiency and member or customer engagement without losing the human touch. \nAnalyze trends to anticipate where AI is heading next and how to future-proof your team’s skills and systems in an era of accelerating change. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-tools-you-can-use-get-started-today-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95018454373
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T130000
DTEND;TZID=America/New_York:20251209T140000
DTSTAMP:20251210T124701Z
CREATED:20251113T173750Z
LAST-MODIFIED:20251210T124701Z
UID:10000832-1765285200-1765288800@usteducation.org
SUMMARY:The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies
DESCRIPTION:Course Description:  \nGreat web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture\, content\, calls to action\, and measurement. \nWe’ll share a practical\, lightweight framework\, sample questions you can use tomorrow\, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward. \n  \nLearning Objectives: \nDefine the essential components of an effective persona and explain how personas align user needs with organizational goals. \nTranslate persona insights into concrete decisions for navigation\, messaging\, and calls to action that improve engagement. \nApply a repeatable\, question-driven method to create or refine at least one persona for their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-audience-advantage-how-well-crafted-personas-power-smarter-web-strategies-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97086666583
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MarcieBree25.png
ORGANIZER;CN="Marcie Peck":MAILTO:marcie@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251125T110000
DTEND;TZID=America/New_York:20251125T120000
DTSTAMP:20251126T113531Z
CREATED:20251111T181229Z
LAST-MODIFIED:20251126T113531Z
UID:10000825-1764068400-1764072000@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92817183139
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
END:VCALENDAR