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DTSTART;TZID=America/New_York:20260429T130000
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DTSTAMP:20260504T124428
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UID:10000895-1777467600-1777471200@usteducation.org
SUMMARY:Beyond Webinars: Building an Education Pathway Your Members Can Actually Use
DESCRIPTION:Course Description:  \nAssociations are under more pressure than ever to increase member engagement.\n \nMembers are asking harder questions about value. They want professional development\, but more importantly\, they want progress. They want to know what your association can do to help them move forward in their career\, not just what content is available this month.\n \nThat is where many associations run into a gap.\n \nMost organizations already offer some form of education\, whether that is webinars\, conferences\, on-demand learning\, or certificate content. Those offerings can be useful\, but they often live as a collection of resources rather than a clear path.\n \nFor members\, that can make the experience feel fragmented\, especially when they are at different stages of their career and trying to figure out what comes next.\n \nThis session will explore why education remains one of the strongest ways to attract\, engage\, and retain members\, and why the way it is organized matters just as much as the volume of content offered.\n \nAttendees will look at the kinds of education benefits associations typically provide\, where those models tend to fall short\, and what a more structured member education pathway can look like.\n \nWe will cover how to better align offerings to a member’s career stage\, how clearer guidance can increase the perceived value of your existing education portfolio\, and how degree options can extend that pathway even further for members who need more than another webinar.\n \nThe goal is not to replace what your association already offers. It is to make it more useful\, more relevant\, and more connected to the real career decisions your members are trying to make.\n \nIf your association wants its education strategy to feel less like a catalog and more like a path forward\, this session will give you a practical way to think about it.\n  \nLearning Objectives: \nUnderstand why member education needs to feel like a pathway\, not just a collection of webinars\, courses\, and content\n \nRecognize where traditional professional development offerings fall short for members who are looking for real career advancement\n \nApply strategies to organize education offerings around career stage\, member need\, and next-step relevance\n \nEvaluate how degree options can strengthen your association’s education strategy by giving members a more concrete path forward\n \nApply a practical framework for making your education benefits feel more useful\, more visible\, and more connected to member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/beyond-webinars-building-an-education-pathway-your-members-can-actually-use-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94525531313
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Jennifer26.png
ORGANIZER;CN="Jennifer Goode":MAILTO:jennifer.goode@edutrustnetwork.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260429T110000
DTEND;TZID=America/New_York:20260429T120000
DTSTAMP:20260504T124428
CREATED:20260227T203131Z
LAST-MODIFIED:20260430T113536Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260422T130000
DTEND;TZID=America/New_York:20260422T140000
DTSTAMP:20260504T124428
CREATED:20260415T150818Z
LAST-MODIFIED:20260423T144447Z
UID:10000893-1776862800-1776866400@usteducation.org
SUMMARY:A Recruitment Campaign\, an Onboarding Campaign\, and a Renewal Campaign Walk Into an Association…
DESCRIPTION:Course Description:  \nMost associations run recruitment\, onboarding\, and renewal campaigns like they have nothing to do with each other. And honestly? Members can likely tell.\n \nThey get a generic pitch before they join. A welcome email that could’ve gone to anyone. And a renewal notice that shows up out of nowhere because nothing meaningful happened in between.\n \nIn this session\, we’re walking through all three. What good actually looks like at each stage\, what results real associations are seeing\, and what changes when these campaigns stop living in separate silos and start working as one connected story.\n \nNo fluff. Just practical examples\, real numbers\, and a few things you can take back to your team.\n  \nLearning Objectives: \nUnderstand what’s stopping prospects from joining — and how to address it before they disappear\n \nRecognize the moments in year one that determine whether a member renews\n \nIdentify why members lapse and what to do about it before the deadline hits\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/a-recruitment-campaign-an-onboarding-campaign-and-a-renewal-campaign-walk-into-an-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92802698860
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T110000
DTEND;TZID=America/New_York:20260331T120000
DTSTAMP:20260504T124428
CREATED:20260116T143918Z
LAST-MODIFIED:20260401T100923Z
UID:10000855-1774954800-1774958400@usteducation.org
SUMMARY:Same Values\, New Design: Why Association Events Don’t Need to Look the Way They Always Have
DESCRIPTION:Course Description:  \nAssociations are built on enduring values: advancing knowledge\, serving members\, fostering community\, and creating meaningful impact. Those values haven’t changed\, but the way we design events around them can. \nIn this highly interactive online session\, participants will explore how association events can evolve beyond familiar formats without losing their purpose or credibility. Using a live\, audience-driven “design wheel” format\, the session will surface practical ideas for rethinking agendas\, engagement\, technology\, sponsorship\, and human connection\, all while staying true to an association’s mission. \nRather than presenting a list of trends\, this session invites participants to experience a different way of designing events in real time\, demonstrating how small\, intentional design choices can lead to more engaging\, inclusive\, and relevant meetings. \n  \nLearning Objectives: \nDistinguish between core association values and inherited event formats\, identifying where tradition supports the mission and where it may limit engagement. \nApply at least three alternative event design approaches that enhance participation\, connection\, and relevance without compromising professionalism or purpose. \nEvaluate common event design choices (agenda structure\, room setup\, technology use\, sponsorship integration) through a values-first lens. \nBuild confidence in experimenting with new formats\, using small\, low-risk design shifts rather than large-scale overhauls. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/same-values-new-design-why-association-events-dont-need-to-look-the-way-they-always-have-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96663774432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/KsenijaShawn26.png
ORGANIZER;CN="Ksenija Polla":MAILTO:kpolla@talley.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260325T110000
DTEND;TZID=America/New_York:20260325T120000
DTSTAMP:20260504T124428
CREATED:20260310T184131Z
LAST-MODIFIED:20260326T112602Z
UID:10000885-1774436400-1774440000@usteducation.org
SUMMARY:Accessibility Isn’t Compliance — It’s a Revenue Engine: How Frictionless Digital Experiences Drive ROI\, SEO\, and Generational Growth
DESCRIPTION:Course Description:\nMost organizations treat digital accessibility as a compliance requirement. The smart ones treat it as a growth strategy. In this conversation\, we explore how frictionless digital experiences increase engagement\, improve SEO and generative AI visibility\, attract younger members\, and extend the lifetime value of Baby Boomers — turning accessibility into measurable ROI.\n \nLearning Objectives:\nReframe digital accessibility as a revenue and growth strategy—not just compliance \n  \nExplain the curb cut effect and how inclusive design benefits all users \n  \n\nIdentify how reducing digital friction increases engagement\, conversions\, and ROI \n  \nConnect accessibility improvements to stronger SEO and generative AI visibility \n  \nRecognize how accessibility attracts younger audiences while extending the lifetime value of Baby Boomers \n  \nOutline practical first steps for audits\, remediation\, and continuous digital improvement \n  \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/accessibility-isnt-compliance-its-a-revenue-engine-how-frictionless-digital-experiences-drive-roi-seo-and-generational-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94954872408
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/03/Mark-26.png
ORGANIZER;CN="Mark Wallach%2C MBA":MAILTO:mark@engagementmobile.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T130000
DTEND;TZID=America/New_York:20260312T140000
DTSTAMP:20260504T124428
CREATED:20260227T185911Z
LAST-MODIFIED:20260313T095634Z
UID:10000882-1773320400-1773324000@usteducation.org
SUMMARY:From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight
DESCRIPTION:Course Description:  \nAssociations are rich with member stories — from conferences\, advocacy efforts\, volunteer leadership\, and professional practice — but most of that insight never makes it beyond isolated videos or anecdotal feedback. In this session\, we’ll explore how associations can systematically capture member voices and use AI to transform those stories into usable intelligence. Learn how to scale story collection without adding staff burden\, extract themes and insights efficiently\, and turn authentic member voices into strategic assets that inform marketing\, education\, advocacy\, and leadership decision-making. \n  \nLearning Objectives: \nIdentify scalable methods for capturing authentic member stories across events\, programs\, and advocacy initiatives without overloading staff.\n \nUnderstand how AI tools can extract themes\, insights\, and usable data from large volumes of video content to support strategy and reporting.\n \nDevelop a framework for activating member-generated content across marketing\, education\, advocacy\, and governance to increase engagement and organizational impact.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98778551667
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T093000
DTEND;TZID=America/New_York:20260305T150000
DTSTAMP:20260504T124428
CREATED:20260209T190247Z
LAST-MODIFIED:20260304T180559Z
UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260504T124428
CREATED:20251010T202858Z
LAST-MODIFIED:20260225T111114Z
UID:10000803-1771930800-1771934400@usteducation.org
SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience
DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92412045010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T130000
DTEND;TZID=America/New_York:20260217T140000
DTSTAMP:20260504T124428
CREATED:20251212T165826Z
LAST-MODIFIED:20251212T165826Z
UID:10000844-1771333200-1771336800@usteducation.org
SUMMARY:Developing Member & Volunteer Roadmaps for Your Association
DESCRIPTION:Course Description:  \nThis webinar explores how associations can build effective member and volunteer roadmaps to strengthen engagement\, retention\, and leadership development. Using research-backed onboarding strategies and real case studies\, participants will learn how to create personalized touchpoints\, guide members into meaningful involvement\, and measure engagement through actionable metrics. Attendees will leave with practical steps to improve new member onboarding and support volunteer growth. \n  \nLearning Objectives: \nIdentify the core components of an effective member onboarding roadmap and explain how structured touchpoints in the first 12–18 months improve engagement and retention. \nAnalyze data-driven onboarding and renewal case studies to evaluate which member engagement tactics can be applied within your own association. \nDesign a draft member and volunteer roadmap that outlines clear pathways from new member onboarding to volunteer leadership development.
URL:https://usteducation.org/event/developing-member-volunteer-roadmaps-for-your-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97268115514
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JordanGina25.png
ORGANIZER;CN="Jordan Burghardt":MAILTO:jburghardt@aapmr.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T110000
DTEND;TZID=America/New_York:20260217T120000
DTSTAMP:20260504T124428
CREATED:20251010T202223Z
LAST-MODIFIED:20251106T172223Z
UID:10000802-1771326000-1771329600@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 3: Growing Your Audience and Engagement
DESCRIPTION:Course Description:  \nYou’ve launched your podcast—now what? This session dives into the marketing and engagement strategies that help podcasts grow and thrive. Learn how to promote your episodes\, build a loyal audience\, and encourage interaction across platforms. Whether you’re looking to expand your reach or deepen your listener relationships\, this session has the tools to help. \n  \nLearning Objectives: \nImplement effective strategies for promoting a podcast across channels. \nCreate an engagement plan to encourage listener interaction and feedback. \nUse collaboration and guest features to grow audience reach. \nDevelop a content calendar that supports consistency and growth.
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-3-growing-your-audience-and-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96094088813
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BradKristofferKate25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T110000
DTEND;TZID=America/New_York:20260212T120000
DTSTAMP:20260504T124428
CREATED:20260203T213227Z
LAST-MODIFIED:20260212T212145Z
UID:10000865-1770894000-1770897600@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93979217818
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ali26.png
ORGANIZER;CN="Ali Tillery":MAILTO:ali.tillery@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T110000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260504T124428
CREATED:20251010T201619Z
LAST-MODIFIED:20260212T065238Z
UID:10000801-1770807600-1770811200@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust
DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99894706412
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T110000
DTEND;TZID=America/New_York:20260204T120000
DTSTAMP:20260504T124428
CREATED:20260120T185725Z
LAST-MODIFIED:20260204T195149Z
UID:10000864-1770202800-1770206400@usteducation.org
SUMMARY:Association Lessons from... 50 Seasons of Survivor!
DESCRIPTION:Course Description:  \nAside from the lying\, manipulation\, and blindsides\, there are tremendous lessons about membership\, marketing\, and communications to be gleaned from the popular Survivor TV series. The reality show that began in 2000 is still attracting a large audience 26 years and 50 seasons later. Join us for a fun and high energy session that will provide a fast-paced look at iconic moments\, revered and reviled characters\, and unique features from Survivor. For longtime fans and the uninitiated as well\, we’ll explore what lessons this quarter-century television phenomenon can hold for your association and its leadership\, member engagement\, and a connected community. No bugs\, snakes\, or mud will be allowed in the webinar so grab your Buffs and attend this session to learn how to survive your next tribal council! \n  \nLearning Objectives: \nUnderstand the dynamics of and be able to create iconic moments and compelling competitions that will keep members coming back for more.\n \nUnderstand how to spotlight relatable members of communities as heroes who have overcome obstacles.\n \nDevelop a common language for association members to understand\, embrace\, and use as a key component of shared member experiences.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/association-lessons-from-50-seasons-of-survivor-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94687274381
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Jay26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T110000
DTEND;TZID=America/New_York:20260203T120000
DTSTAMP:20260504T124428
CREATED:20251010T200802Z
LAST-MODIFIED:20260203T205750Z
UID:10000800-1770116400-1770120000@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 1: The Foundation of a Great Podcast
DESCRIPTION:Course Description:  \nStarting a podcast can feel overwhelming\, but it doesn’t have to be. In this session\, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase\, this webinar will help you approach podcasting with clarity and confidence. \n  \nLearning Objectives: \nDefine a target audience and niche for a podcast. \nSelect the basic equipment and tools necessary to begin recording. \nDevelop a content format and structure that supports long-term planning. \nIdentify common pitfalls to avoid when launching a new podcast. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-1-the-foundation-of-a-great-podcast-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97792500362
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateBenJake25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T130000
DTEND;TZID=America/New_York:20260128T140000
DTSTAMP:20260504T124428
CREATED:20260116T140418Z
LAST-MODIFIED:20260128T211113Z
UID:10000852-1769605200-1769608800@usteducation.org
SUMMARY:Redefining Member Value Through Personalized Experiences
DESCRIPTION:Course Description:  \nIn an era where members compare their association experience to Netflix and Amazon\, generic experiences are no longer enough. This session explores how AI-powered personalization is redefining what members consider valuable in their membership—and how your association can deliver it without straining limited resources. You’ll learn why personalization has become the new baseline for member expectations\, see real-world examples of associations achieving success through AI-driven initiatives\, and discover a practical roadmap for implementing personalized experiences that drive measurable improvements in engagement\, retention\, and non-dues revenue. Whether you’re struggling with declining open rates\, facing pressure to demonstrate member value\, or simply looking to work smarter rather than harder\, this session provides actionable strategies and tools you can implement immediately to transform how your members experience. \n  \nLearning Objectives: \nAnalyze evolving member expectations and explain how personalization influences engagement\, retention\, and competitive positioning for associations in 2026. \nEvaluate how AI-powered personalization enables scalable\, individual-level member experiences without increasing staff workload or operational complexity. \nDesign a phased implementation roadmap for personalized communications\, including content strategy\, data readiness\, deployment\, and optimization. \nMeasure the business impact of personalization initiatives by applying engagement\, retention\, efficiency\, and revenue metrics to demonstrate ROI. \nInterpret personalization analytics to uncover member preferences and behaviors that inform broader organizational strategy beyond communications. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/redefining-member-value-through-personalized-experiences-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92564619585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260504T124428
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T140000
DTSTAMP:20260504T124428
CREATED:20251111T205250Z
LAST-MODIFIED:20260115T215044Z
UID:10000829-1768482000-1768485600@usteducation.org
SUMMARY:Don’t Let Your Fly-in Fly Away: Capturing the Power of Member Advocacy on Video
DESCRIPTION:Course Description:  \nEvery year\, associations invest enormous time and energy into Fly-Ins and Lobby Days—bringing members to Washington\, DC\, for two days of advocacy and training. Yet once the meetings end\, the passion\, stories\, and authentic voices that make these events powerful often vanish. This session will show how to transform that fleeting energy into an ongoing campaign that amplifies your message all year long. Using real-world examples from the National Alliance for Care at Home\, Start Early\, and the Alzheimer’s Association\, we’ll demonstrate how short\, authentic videos captured during Fly-Ins can humanize complex policy issues\, energize members\, and strengthen relationships with lawmakers. \n  \nLearning Objectives: \nIdentify key moments before\, during\, and after a Fly-In where video capture can enhance advocacy outcomes. \nBuild a year-round video ambassador program by engaging members during Fly-Ins and inviting them to create videos throughout the year. \nRepurpose Fly-In videos across multiple channels—from Hill follow-ups to year-round advocacy and membership campaigns. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/dont-let-your-fly-in-fly-away-capturing-the-power-of-member-advocacy-on-video-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97873872653
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T110000
DTEND;TZID=America/New_York:20260113T120000
DTSTAMP:20260504T124428
CREATED:20251016T152009Z
LAST-MODIFIED:20260113T220602Z
UID:10000810-1768302000-1768305600@usteducation.org
SUMMARY:Leadership Continuity in Associations: Preparing for the Next Generation of Leaders
DESCRIPTION:Course Description:  \nLeadership transitions are inevitable — yet too often\, associations are caught off guard when executives\, board members\, or key staff step down. Without a plan\, transitions can disrupt momentum\, strain staff\, and erode member trust. This session explores practical strategies for leadership continuity that go beyond naming a successor. Participants will learn how to map vulnerabilities\, transfer institutional knowledge\, and develop team-based approaches that sustain long-term success. Drawing on best practices in governance and succession planning\, this webinar equips association leaders with the tools to ensure continuity\, stability\, and resilience through leadership change. \n  \nLearning Objectives: \nIdentify risks and vulnerabilities in leadership continuity. \nDifferentiate between succession planning and leadership continuity. \nExplore strategies to transfer institutional knowledge effectively. \nDevelop practical approaches for building next-generation leadership capacity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/leadership-continuity-in-associations-preparing-for-the-next-generation-of-leaders-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94871471266
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Hiring/Retention/HR,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Alison25.png
ORGANIZER;CN="Alison Teitelbaum":MAILTO:alison@ast-strategies.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T130000
DTEND;TZID=America/New_York:20260106T140000
DTSTAMP:20260504T124428
CREATED:20251121T174115Z
LAST-MODIFIED:20260107T165616Z
UID:10000834-1767704400-1767708000@usteducation.org
SUMMARY:30 AI Tools in 60 Minutes
DESCRIPTION:Course Description:  \nIn this fast-paced and highly practical session\, we’ll explore how marketers can leverage the newest generation of AI tools to work smarter\, faster\, and more creatively. From large language models to video\, image\, and audio generators\, you’ll get a guided tour through 30 of today’s most powerful platforms shaping the marketing landscape. We’ll demonstrate how AI is automating everything from content creation to analytics\, and share strategies for integrating these tools into your daily workflow. Whether you’re just starting to experiment or looking to scale your AI stack\, this session will leave you inspired (and equipped) to take immediate action. \n  \nLearning Objectives: \nUnderstand today’s AI marketing landscape: Gain a snapshot of where generative AI tools stand now and which platforms are leading innovation across major content types. \nDiscover high-impact tools: Walk away with a curated list of 30 proven AI tools that can immediately enhance creativity\, productivity\, and campaign performance. \nLearn to integrate automation: Understand how AI can optimize ad targeting\, analytics\, and customer engagement through automated workflows. \nPrepare for what’s next: Leave with insights on how generative AI and continuous optimization will redefine marketing strategy in the year ahead. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94855046226
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T130000
DTEND;TZID=America/New_York:20251211T140000
DTSTAMP:20260504T124428
CREATED:20251024T165745Z
LAST-MODIFIED:20251212T134019Z
UID:10000815-1765458000-1765461600@usteducation.org
SUMMARY:What Members Really Want: Insights for 2026 and Beyond
DESCRIPTION:Course Description:  \nTurn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report\, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most\, how they want to connect and learn\, what makes them feel seen and supported\, and how they perceive their association’s value and use of AI. \nWe’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition\, attract new members\, and deliver more personalized\, engaging\, and lasting value. \n  \nLearning Objectives: \nAnalyze new data on member preferences for 2026 to determine which benefits\, channels\, and engagement opportunities most influence satisfaction and retention. \nEvaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies. \nFormulate adaptive approaches to address emerging member priorities—such as AI integration\, DEI\, and career development—within your association’s engagement strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-members-really-want-insights-for-2026-and-beyond-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91991818472
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Kelly25.png
ORGANIZER;CN="Kelly Whelan":MAILTO:kwhelan@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T110000
DTEND;TZID=America/New_York:20251211T120000
DTSTAMP:20260504T124428
CREATED:20250730T202001Z
LAST-MODIFIED:20251212T133949Z
UID:10000758-1765450800-1765454400@usteducation.org
SUMMARY:Once Upon an Association: Telling Your Compelling Story
DESCRIPTION:Course Description:  \nOnce upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer\, president\, Singer Communications\, and an award-winning communications pro\, as she talks about telling your organization’s story to raise the visibility of your industry\, association\, leaders\, and members. \nParticipants will learn how to focus their storytelling on their organization’s mission\, create a dynamic narrative around why their organization exists\, pinpoint how their industry contributes to society\, know how to use a variety of storytelling resources\, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026! \n  \nLearning Objectives: \nTie storytelling to the organization’s mission \nCreate a narrative around why their association exists & how it contributes to society \nLearn how to use a wide array of storytelling resources \nLeverage volunteers to help tell their story \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/once-upon-an-association-telling-your-compelling-story/
LOCATION:zoom.us/j/96419644544
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T130000
DTEND;TZID=America/New_York:20251210T140000
DTSTAMP:20260504T124428
CREATED:20251111T203313Z
LAST-MODIFIED:20251211T071929Z
UID:10000828-1765371600-1765375200@usteducation.org
SUMMARY:AI Tools You Can Use - Get Started Today
DESCRIPTION:Course Description:  \nArtificial intelligence continues to evolve at lightning speed; for leaders\, staying ahead of the curve isn’t optional anymore. In this fast-paced and practical session\, Erica Salm Rench will break down the latest AI developments\, highlight must-know tools shaping productivity and marketing\, and explore how organizations can use these innovations to create real impact in 2025. \nWhether you’re just starting to experiment with AI or already integrating it into your workflows\, this session will cut through the noise and show you what matters most and how to leverage it effectively. Expect live demos\, real-world examples\, and actionable ideas you can apply right away to save time\, enhance creativity\, and strengthen your organization’s strategy. \n  \nLearning Objectives: \nIdentify key AI trends and recent tool launches that will influence communication\, content\, and marketing strategies in 2025. \nEvaluate emerging AI tools across writing\, design\, analytics\, and automation \nIntegrate AI tools into daily workflows to improve efficiency and member or customer engagement without losing the human touch. \nAnalyze trends to anticipate where AI is heading next and how to future-proof your team’s skills and systems in an era of accelerating change. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-tools-you-can-use-get-started-today-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95018454373
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T130000
DTEND;TZID=America/New_York:20251209T140000
DTSTAMP:20260504T124428
CREATED:20251113T173750Z
LAST-MODIFIED:20251210T124701Z
UID:10000832-1765285200-1765288800@usteducation.org
SUMMARY:The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies
DESCRIPTION:Course Description:  \nGreat web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture\, content\, calls to action\, and measurement. \nWe’ll share a practical\, lightweight framework\, sample questions you can use tomorrow\, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward. \n  \nLearning Objectives: \nDefine the essential components of an effective persona and explain how personas align user needs with organizational goals. \nTranslate persona insights into concrete decisions for navigation\, messaging\, and calls to action that improve engagement. \nApply a repeatable\, question-driven method to create or refine at least one persona for their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-audience-advantage-how-well-crafted-personas-power-smarter-web-strategies-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97086666583
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MarcieBree25.png
ORGANIZER;CN="Marcie Peck":MAILTO:marcie@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251125T110000
DTEND;TZID=America/New_York:20251125T120000
DTSTAMP:20260504T124428
CREATED:20251111T181229Z
LAST-MODIFIED:20251126T113531Z
UID:10000825-1764068400-1764072000@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92817183139
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T130000
DTEND;TZID=America/New_York:20251120T140000
DTSTAMP:20260504T124428
CREATED:20250923T170050Z
LAST-MODIFIED:20251121T160714Z
UID:10000792-1763643600-1763647200@usteducation.org
SUMMARY:Marketing on a Shoestring: Smart Planning for Small Teams
DESCRIPTION:Course Description:  \nThe end of the year is the perfect time to take stock and set your sights on 2026. But when you work in membership marketing\, planning ahead isn’t just about filling the calendar with more campaigns. It’s about finding smarter ways to grow\, connect\, and engage. \nUnlike traditional marketing\, which is all about quick sales and one-off transactions\, membership marketing takes a totally different approach. It’s about building meaningful relationships\, fostering a sense of community\, and driving sustained engagement over the long haul. And let’s be honest\, it’s no walk in the park! \nIn this session\, we’ll look at how association marketers can stop running on the hamster wheel of “more\, more\, more” and instead focus on smart strategies that grow membership. \nWe’ll explore how to better understand your members\, nurture them with relevant messages\, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin\, you’ll learn how to work smarter by truly understanding your audiences\, strengthening current membership communities\, optimizing every touchpoint\, and building sustainable pathways for growth. Designed for small teams with big ambitions\, this session will show you how smarter planning\, sharper storytelling\, and constant optimization can turn everyday marketing into measurable membership growth. \n  \nLearning Objectives: \nDesign marketing campaigns that grow your membership \nDevelop personalized\, relevant campaigns to engage members more effectively \nOptimize key channels and touchpoints to boost engagement \nApply practical strategies for smarter marketing with limited resources \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/marketing-on-a-shoestring-smart-planning-for-small-teams/
LOCATION:zoom.us/j/94165573491
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Olena25.png
ORGANIZER;CN="Olena Lima%2C CAE":MAILTO:olena@memberboat.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T130000
DTEND;TZID=America/New_York:20251113T140000
DTSTAMP:20260504T124428
CREATED:20251015T163813Z
LAST-MODIFIED:20251114T114028Z
UID:10000806-1763038800-1763042400@usteducation.org
SUMMARY:Smart\, Safe\, and Strategic: The New Rules of AI for Associations
DESCRIPTION:Course Description:  \nArtificial intelligence is no longer an emerging concept — it’s reshaping how associations operate\, engage members\, and make decisions. Yet success with AI isn’t just about adoption; it’s about leading responsibly. \nDrawing on insights from the latest Association Trends Study by Momentive Software\, we’ll explore how associations are using AI today\, the hurdles that arise with association operations\, and why establishing — and maintaining — a strong AI policy is essential. This session blends strategy\, governance\, and ethics to help your association harness AI with confidence. \n  \nLearning Objectives: \nRecognize the strategic importance of AI policies and why many fail \nImplement best practices for developing or refining an AI policy \nEvaluate real-world use cases to understand how AI can drive innovation in association operations \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/smart-safe-and-strategic-the-new-rules-of-ai-for-associations/
LOCATION:zoom.us/j/92307138669
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BrianTirrahDavid25-1.png
ORGANIZER;CN="David Park":MAILTO:park@nlc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T110000
DTEND;TZID=America/New_York:20251112T120000
DTSTAMP:20260504T124428
CREATED:20250326T140056Z
LAST-MODIFIED:20251113T123748Z
UID:10000689-1762945200-1762948800@usteducation.org
SUMMARY:Passiontivity: Aligning Career Pathing With Career Motivators
DESCRIPTION:Course Description:  \nToday’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies\, rather than considering their intrinsic career motivators. In this eye-opening presentation\, search consultant Shira Lotzar of Purposeful Hire\, will introduce you to her proprietary tool\, Passiontivity\, that can revolutionize the way you recruit\, engage\, and career path your staff. \n  \nLearning Objectives: \nAnalyze strategies to overcome the inherent career tension between employers and staff. \nDevelop a personalized career pathing model that aligns with key engagement areas. \nApply Passiontivity as a tool for both recruitment and workforce planning. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/passiontivity-aligning-career-pathing-with-career-motivators-2/
LOCATION:zoom.us/j/91031917787
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Shira25-1-1.png
ORGANIZER;CN="Shira Lotzar":MAILTO:shira@purposefulhire.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T161500
DTSTAMP:20260504T124428
CREATED:20250813T151207Z
LAST-MODIFIED:20251030T145822Z
UID:10000770-1762768800-1762791300@usteducation.org
SUMMARY:In Person Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge
URL:https://usteducation.org/event/in-person-registration-for-fall-symposium-2025/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T150000
DTSTAMP:20260504T124429
CREATED:20250818T163018Z
LAST-MODIFIED:20251103T172906Z
UID:10000773-1762768800-1762786800@usteducation.org
SUMMARY:Virtual Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology
URL:https://usteducation.org/event/virtual-registration-for-fall-symposium-2025/
LOCATION:zoom.us/j/91226088334
CATEGORIES:Advocacy,Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T130000
DTEND;TZID=America/New_York:20251105T140000
DTSTAMP:20260504T124429
CREATED:20250821T144027Z
LAST-MODIFIED:20251106T132425Z
UID:10000775-1762347600-1762351200@usteducation.org
SUMMARY:Creating Emails Members Actually Want
DESCRIPTION:Course Description:  \nEmail marketing continues to be the workhorse of marketing\, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action\, master send times\, and use AI to help you write personal and meaningful content. \nThis session will delve into 4 strategies that will improve your email marketing: \n– How to manage “we send too many emails!”\n– Connecting with members as if they are the hero of the story\n– Favorite AI prompts to make your emails great with little effort\n– Email design and content that are working well right now \nWalk away seeing how there’s power in making small changes to your emails\, to amplify your email marketing. \n  \nLearning Objectives: \nApply email design and content best practices from the list you will leave with. \nDesign a plan to manage your email calendar and to solve the “we send too many emails!” problem. \nSelect and apply the best AI prompts to create winning email content that makes the member feel welcome\, seen and valued. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-emails-members-actually-want/
LOCATION:zoom.us/j/97518055852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amber25.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
END:VCALENDAR