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DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T140000
DTSTAMP:20260504T112941
CREATED:20260406T185803Z
LAST-MODIFIED:20260406T185803Z
UID:10000892-1778590800-1778594400@usteducation.org
SUMMARY:Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
DESCRIPTION:Course Description:  \nSearch is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now answering questions directly\, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results\, referenced 200 times more than any other video platform across every major AI engine. In this session\, Michael Hoffman\, CEO of Gather Voices\, reframes how membership organizations should think about YouTube — not as a social network where you need views\, likes\, and viral moments\, but as the world’s largest context window for AI. You’ll learn why a library of modest\, well-structured videos answering your audience’s real questions will outperform a single polished production every time\, how to build that library without a dedicated video team\, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week. \n  \nLearning Objectives: \n\nUnderstand how AI-powered search (Google AI Overviews\, ChatGPT\, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy\n \nIdentify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control\n \nReframe YouTube success from views and followers to structured\, question-answering content that builds AI visibility over time\n \nApply a practical content framework — the “Answer Library” model — to identify your organization’s top questions\, organize them into topic pillars\, and create AI-readable video content without a production team\n \nDevelop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery\n\n \n \n\n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93314135341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260504T112941
CREATED:20260430T143104Z
LAST-MODIFIED:20260430T143248Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T110000
DTEND;TZID=America/New_York:20260527T120000
DTSTAMP:20260504T112941
CREATED:20260330T131912Z
LAST-MODIFIED:20260330T165627Z
UID:10000887-1779879600-1779883200@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91832911266
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T130000
DTEND;TZID=America/New_York:20260603T140000
DTSTAMP:20260504T112941
CREATED:20251121T174554Z
LAST-MODIFIED:20260323T164020Z
UID:10000835-1780491600-1780495200@usteducation.org
SUMMARY:The AI Power Hour: 30 Tools in One Webinar
DESCRIPTION:Course Description:  \nJoin us for a dynamic session that dives into how marketers can harness the latest wave of AI innovation to boost creativity\, speed\, and impact. You’ll get a rapid tour of 30 cutting-edge tools spanning; language\, video\, image\, and audio generation. We’ll show how AI is streamlining content creation\, automating analytics\, and transforming everyday workflows. Whether you’re testing the waters or ready to scale your AI capabilities\, you’ll walk away energized and ready to put these technologies to work right away. \n  \nLearning Objectives: \nGet grounded in the current AI landscape: Explore where today’s generative AI tools fit within marketing and which emerging players are driving the next wave of innovation. \nUncover must-try tools: Discover 30 standout AI platforms designed to boost creativity\, streamline production\, and elevate campaign results. \nMaster AI-driven efficiency: Learn how to weave automation into your marketing stack to refine targeting\, scale analytics\, and personalize engagement. \nAnticipate the next evolution: Gain forward-looking insights into how generative AI and real-time optimization will reshape marketing strategies moving forward.
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/94050021104
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T110000
DTEND;TZID=America/New_York:20260701T120000
DTSTAMP:20260504T112941
CREATED:20260401T155021Z
LAST-MODIFIED:20260401T155133Z
UID:10000888-1782903600-1782907200@usteducation.org
SUMMARY:AI Is Changing the Inbox\, Are Your Emails Ready?
DESCRIPTION:Course Description:  \nAI is already reshaping how emails are delivered\, summarized\, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session\, we’ll break down how inboxes are changing\, what it means for associations\, and how to adjust your email strategy now. You’ll walk away with simple\, practical ways to improve your email structure\, content\, and design so your emails stay visible\, relevant\, and effective. \n  \nLearning Objectives: \nUnderstand how AI is changing the inbox—including how emails are being filtered\, prioritized\, and even summarized before members read them.\n \nIdentify the common email mistakes that hurt engagement today (and will be amplified by AI)\, based on real examples from association email audits.\n \nApply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.\n \nDevelop a practical checklist to future-proof your email strategy and keep your messages visible\, relevant\, and effective moving forward.\n \n 
URL:https://usteducation.org/event/ai-is-changing-the-inbox-are-your-emails-ready-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97651892924
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Amber26.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T140000
DTSTAMP:20260504T112941
CREATED:20260416T163817Z
LAST-MODIFIED:20260416T163817Z
UID:10000894-1784725200-1784728800@usteducation.org
SUMMARY:The Strength of Associations: Volunteering Around the World
DESCRIPTION:Course Description:  \nVolunteering is a powerful force behind the success of associations—but its impact looks different across regions\, cultures\, and communities. In this webinar\, we’ll explore how associations can harness volunteering as a strategic asset to drive engagement\, strengthen member value\, and expand global impact.\n \nYou’ll gain insights into how volunteering practices vary around the world\, what motivates individuals in different cultural contexts\, and how expectations of volunteer roles can differ significantly across geographies. We’ll also share practical strategies to help you recruit\, engage\, and support volunteers effectively—no matter where they are.\n \nWhether you’re building a global program or refining an existing one\, this session will equip you with actionable ideas to create a more inclusive\, scalable\, and impactful volunteer ecosystem.\n  \n  \nLearning Objectives: \nEvaluate how associations can unlock the full potential of volunteering to drive impact and engagement\n \nUnderstand how volunteering varies across cultures\, regions\, and expectations worldwide\n \nApply practical strategies to attract\, motivate\, and support volunteers in a global context
URL:https://usteducation.org/event/the-strength-of-associations-volunteering-around-the-world-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94209519667
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/PietroJim26.png
ORGANIZER;CN="Pietro Macchiarella":MAILTO:pmacchiarella@ypo.org
END:VEVENT
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