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DTSTART;TZID=America/New_York:20260429T110000
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DTSTAMP:20260415T114000
CREATED:20260227T203131Z
LAST-MODIFIED:20260227T203131Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n 
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
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