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DTSTART;TZID=America/New_York:20260429T110000
DTEND;TZID=America/New_York:20260429T120000
DTSTAMP:20260421T061451
CREATED:20260227T203131Z
LAST-MODIFIED:20260227T203131Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n 
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
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DTSTART;TZID=America/New_York:20260429T130000
DTEND;TZID=America/New_York:20260429T140000
DTSTAMP:20260421T061451
CREATED:20260416T174838Z
LAST-MODIFIED:20260416T174838Z
UID:10000895-1777467600-1777471200@usteducation.org
SUMMARY:Beyond Webinars: Building an Education Pathway Your Members Can Actually Use
DESCRIPTION:Course Description:  \nAssociations are under more pressure than ever to increase member engagement.\n \nMembers are asking harder questions about value. They want professional development\, but more importantly\, they want progress. They want to know what your association can do to help them move forward in their career\, not just what content is available this month.\n \nThat is where many associations run into a gap.\n \nMost organizations already offer some form of education\, whether that is webinars\, conferences\, on-demand learning\, or certificate content. Those offerings can be useful\, but they often live as a collection of resources rather than a clear path.\n \nFor members\, that can make the experience feel fragmented\, especially when they are at different stages of their career and trying to figure out what comes next.\n \nThis session will explore why education remains one of the strongest ways to attract\, engage\, and retain members\, and why the way it is organized matters just as much as the volume of content offered.\n \nAttendees will look at the kinds of education benefits associations typically provide\, where those models tend to fall short\, and what a more structured member education pathway can look like.\n \nWe will cover how to better align offerings to a member’s career stage\, how clearer guidance can increase the perceived value of your existing education portfolio\, and how degree options can extend that pathway even further for members who need more than another webinar.\n \nThe goal is not to replace what your association already offers. It is to make it more useful\, more relevant\, and more connected to the real career decisions your members are trying to make.\n \nIf your association wants its education strategy to feel less like a catalog and more like a path forward\, this session will give you a practical way to think about it.\n  \nLearning Objectives: \nUnderstand why member education needs to feel like a pathway\, not just a collection of webinars\, courses\, and content\n \nRecognize where traditional professional development offerings fall short for members who are looking for real career advancement\n \nApply strategies to organize education offerings around career stage\, member need\, and next-step relevance\n \nEvaluate how degree options can strengthen your association’s education strategy by giving members a more concrete path forward\n \nApply a practical framework for making your education benefits feel more useful\, more visible\, and more connected to member value
URL:https://usteducation.org/event/beyond-webinars-building-an-education-pathway-your-members-can-actually-use-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94525531313
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Jennifer26.png
ORGANIZER;CN="Jennifer Goode":MAILTO:jennifer.goode@edutrustnetwork.org
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