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DTSTART;TZID=America/New_York:20250814T110000
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DTSTAMP:20260502T161546
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SUMMARY:Google Analytics Unlocked: Data-Driven Strategies for Your Website
DESCRIPTION:Course Description:  \nMaster Google Analytics with insider strategies to make data-driven decisions for your association website. Learn top metrics\, measuring key actions\, and “how-to recipes” to unlock hidden insights and drive content success. \n  \nLearning Objectives: \nAnalyze and interpret the most impactful GA4 metrics to evaluate how users find and engage with your content and share that data with colleagues and stakeholders. \nConfigure essential GA4 settings\, such as content groups\, tracking file downloads\, analyzing search patterns\, and custom event measurement\, to gather meaningful data that informs strategic decisions \nApply practical “How-to Recipes” for GA4 to implement data-backed\, strategic improvements to your association’s website. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/google-analytics-unlocked-data-driven-strategies-for-your-website/
LOCATION:zoom.us/j/98734796832
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Ray25-2.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
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DTSTART;TZID=America/New_York:20250814T130000
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SUMMARY:Stop Losing Prospects From Your Home Page in the First Ten Seconds
DESCRIPTION:Course Description:  \nIs your homepage silently losing high-value prospects? Join Diane Saeger for “Stop Losing Prospects from Your Home Page in the First 10 Seconds”—a powerful session that reveals why even the most polished websites struggle to convert visitors. Learn how to craft emotionally resonant\, evidence-backed pages that build trust\, differentiate your brand\, and move buyers to action. Packed with real-world examples\, actionable insights\, and proven neuroscience principles\, this presentation is ideal for companies who want to turn passive clicks into profitable conversations. \n  \nLearning Objectives: \nCreate emotionally engaging\, trust-building pages that turn visitors into valuable prospects. \nIdentify your three most converting web pages that differentiate you. \nUse AI to evaluate your web pages.
URL:https://usteducation.org/event/stop-losing-prospects-from-your-home-page-in-the-first-ten-seconds/
LOCATION:zoom.us/j/91090593761
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Diane25.png
ORGANIZER;CN="Diane Saeger":MAILTO:diane@marketeery.com
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