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DTSTART;TZID=America/New_York:20250918T110000
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SUMMARY:How Engagement & Technology Drove 4\,000% Growth
DESCRIPTION:Course Description:  \nWhat does 4\,000% growth look like—and more importantly\, how do you achieve it in today’s fast-moving\, distraction-filled world? In this powerful and energizing session\, Tom Morrison\, CEO of the Metal Treating Institute and Dave Will\, Founder of PropFuel\, will share with you the keys behind the A.L.I.V.E. framework that has propelled MTI’s 4\,000% growth since 2007. Discover how a bold blend of engagement strategies\, smart technology and willingness to take risk propelled MTI’s value to engage over 80% of their members into their key member touch points. \n  \nLearning Objectives: \nDesign value proposition that drives engagement \nApply one exercise every board should do at their next strategy session \nAnalyze outlying Influences impacting memberships \nIdentify key technologies to scale engagement in a labor shortage environment \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-engagement-technology-drove-4000-growth/
LOCATION:zoom.us/j/94051182206
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/TomDave25-1.png
ORGANIZER;CN="Tom Morrison":MAILTO:tom@heattreat.net
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DTSTART;TZID=America/New_York:20250918T130000
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SUMMARY:Reacting vs. Responding: Why It Matters to Sponsorship Success
DESCRIPTION:Course Description:  \nIn the dynamic world of nonprofit and association sponsorship\, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback\, challenging questions\, or sudden requests arise\, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention\, confidence\, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships. \nIn this engaging webinar\, you’ll explore why our brains are wired to react\, how to rewire your habits\, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge. \n  \nLearning Objectives: \nUnderstand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset. \nLearn and apply 7 proven strategies to move from reactive communication to intentional\, trust-building responses.\n \nStrengthen your confidence in managing tough sponsor conversations\, giving you and your team a distinct advantage in sustaining and growing sponsorship relationships.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/reacting-vs-responding-why-it-matters-to-sponsorship-success/
LOCATION:zoom.us/j/91384472021
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lori25.png
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