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DTSTART;TZID=America/New_York:20260722T110000
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DTSTAMP:20260626T192845Z
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UID:10000906-1784718000-1784721600@usteducation.org
SUMMARY:From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition
DESCRIPTION:Course Description:  \n\nAssociations offer meaningful value to their members\, but that value is not always easy to  explain\, or act on. When messaging is too broad\, benefits feel disconnected\, and teams describe the organization in different ways\, members may miss the very reasons they should engage\, renew\, attend\, or participate.\n \nWhen your audience\, value\, and strategy are not clearly defined\, communication can become too broad. Teams may describe the organization in different ways. Member benefits may feel disconnected. Marketing may become more focused on activity than clarity.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share a practical brand strategy framework associations can use to clarify who they serve\, what they offer\, why it matters\, and how they deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients\, they will walk through how to write a value proposition and strategy statement that support stronger messaging\, better internal alignment\, and more meaningful member engagement.\n \nAttendees will leave with practical language frameworks they can begin using right away to make their association’s value clearer\, more specific\, and easier for members to understand.\n\n  \nLearning Objectives: \n\nDefine a primary audience so messaging is focused on the members who matter most to your organization’s growth\, engagement\, and impact.\n \nWrite a value proposition that clearly communicates who you serve\, what they need\, what you offer\, why it matters\, and how your organization is different.\n \nCreate a strategy statement that gives your team a simple internal guide for decision-making\, marketing\, and member experience.\n \nApply brand strategy elements as messaging guardrails for emails\, website content\, event promotion\, membership campaigns\, and internal alignment.\n\n \n \n \n \n 
URL:https://usteducation.org/event/from-what-we-do-to-why-members-care-building-a-stronger-association-value-proposition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91325907573
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
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DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T140000
DTSTAMP:20260416T163817Z
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LAST-MODIFIED:20260416T163817Z
UID:10000894-1784725200-1784728800@usteducation.org
SUMMARY:The Strength of Associations: Volunteering Around the World
DESCRIPTION:Course Description:  \nVolunteering is a powerful force behind the success of associations—but its impact looks different across regions\, cultures\, and communities. In this webinar\, we’ll explore how associations can harness volunteering as a strategic asset to drive engagement\, strengthen member value\, and expand global impact.\n \nYou’ll gain insights into how volunteering practices vary around the world\, what motivates individuals in different cultural contexts\, and how expectations of volunteer roles can differ significantly across geographies. We’ll also share practical strategies to help you recruit\, engage\, and support volunteers effectively—no matter where they are.\n \nWhether you’re building a global program or refining an existing one\, this session will equip you with actionable ideas to create a more inclusive\, scalable\, and impactful volunteer ecosystem.\n  \n  \nLearning Objectives: \nEvaluate how associations can unlock the full potential of volunteering to drive impact and engagement\n \nUnderstand how volunteering varies across cultures\, regions\, and expectations worldwide\n \nApply practical strategies to attract\, motivate\, and support volunteers in a global context
URL:https://usteducation.org/event/the-strength-of-associations-volunteering-around-the-world-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94209519667
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/PietroJim26.png
ORGANIZER;CN="Pietro Macchiarella":MAILTO:pmacchiarella@ypo.org
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