BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250902T130000
DTEND;TZID=America/New_York:20250902T140000
DTSTAMP:20260502T144355
CREATED:20250822T175323Z
LAST-MODIFIED:20250904T164404Z
UID:10000776-1756818000-1756821600@usteducation.org
SUMMARY:Engaging With a Multi-Generational Membership Course
DESCRIPTION:Engaging With a Multi-Generational Membership Course | Free CPE Credit Free CAE Credit\nCourse Description:  \nYour membership is anything but one-size-fits-all. You’ve got the long-time loyalists who know every tradition\, mid-career professionals juggling it all\, and newcomers just finding their footing. Together\, they represent five generations\, each with its own perspective\, priorities\, and preferred ways to connect. \nIn this webinar\, we’re covering: \nThe Generational Mix: Who’s in your membership now\, what defines them\, and how those traits show up in their engagement habits. \nWhat They Need From You: The information\, experiences\, and value that each generation looks for. \nBridging the Gap: How to adapt your onboarding\, career support\, and networking opportunities to meet members where they are—whether they’re brand new or industry veterans. \nThe Future of Engagement: Ways to make your outreach more relevant\, timely\, and member-focused in a fast-changing world. \nYou’ll leave with fresh ideas to spark engagement\, build stronger relationships\, and keep every generation feeling connected and valued. \nLearning Objectives: \nUnderstand the defining traits\, communication preferences\, and engagement styles of each generation represented in your membership. \nAnalyze the different needs and expectations of members at various career stages\, from students to seasoned professionals. \nApply generational insights to design onboarding\, networking\, and career support strategies that foster stronger\, more inclusive member engagement. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/engaging-with-a-multi-generational-membership/
LOCATION:zoom.us/j/96158029441
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/dave25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250904T110000
DTEND;TZID=America/New_York:20250904T120000
DTSTAMP:20260502T144355
CREATED:20250612T183154Z
LAST-MODIFIED:20250907T172027Z
UID:10000725-1756983600-1756987200@usteducation.org
SUMMARY:Creating Your Custom ChatGPT PR Guru
DESCRIPTION:Course Description:  \nImagine having an AI-powered PR assistant that understands your organization’s unique needs\, streamlines your media outreach\, and crafts compelling narratives—all customized to your voice. In this fast-paced session\, discover how to harness ChatGPT to transform your PR strategy. Learn how to create a tailored model that organizes press lists\, drafts personalized pitches\, and automates follow-ups. This webinar will leave you with bold ideas\, actionable insights\, and inspiration to make AI your communications secret weapon. See how associations and nonprofits are already leveraging this technology to secure top-tier coverage and elevate their reputations. \n  \nLearning Objectives: \nDesign a framework for creating a custom ChatGPT assistant tailored to your association’s PR needs. \nIntegrate AI into your media outreach strategy for creating pitches\, press lists\, and follow-up emails. \nEvaluate how associations are using AI to amplify their voice and achieve earned media success. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/creating-your-custom-chatgpt-pr-guru/
LOCATION:zoom.us/j/94594996374
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Colleen25.png
ORGANIZER;CN="Colleen Gallagher":MAILTO:cgallagher@onwrdupwrd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250904T130000
DTEND;TZID=America/New_York:20250904T140000
DTSTAMP:20260502T144355
CREATED:20250722T200749Z
LAST-MODIFIED:20250723T130203Z
UID:10000751-1756990800-1756994400@usteducation.org
SUMMARY:Strategic Planning That Works: Tools You Can Use Tomorrow
DESCRIPTION:Course Description:\n \nStrategic planning doesn’t have to be overwhelming — or stuck in the same old format. This hands-on workshop introduces three practical tools that make planning more approachable\, more engaging\, and more effective for associations navigating the copious amounts of change in today’s world. Go beyond SWOT and learn how to anticipate challenges\, spot opportunities\, and shape your organization’s future with confidence. Whether you’re working on a near-term issue or a long-range roadmap\, you’ll walk away with immediately usable frameworks to engage your team and strengthen your organization’s resilience. You’ll get practical experience applying these tools during the session — and leave ready to confidently use them with your board\, staff\, or stakeholders.\n \n \nLearning Objectives:\n\nLearn three practical tools for strategic planning that are more engaging and effective than traditional approaches like SWOT. \nGain hands-on experience applying strategic planning frameworks that can be used immediately with boards\, staff\, or stakeholders. \nDevelop the ability to anticipate challenges and identify opportunities in a rapidly changing environment. \nIncrease confidence in leading strategic planning efforts for both short-term initiatives and long-range goals.
URL:https://usteducation.org/event/strategic-planning-that-works-tools-you-can-use-tomorrow/
LOCATION:zoom.us/j/99832312124
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lee25.png
ORGANIZER;CN="Lee Gimpel":MAILTO:lee@bettermeetings.expert
END:VEVENT
END:VCALENDAR