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DTSTART;TZID=America/New_York:20251014T110000
DTEND;TZID=America/New_York:20251014T120000
DTSTAMP:20260502T144513
CREATED:20250911T191127Z
LAST-MODIFIED:20251014T193918Z
UID:10000785-1760439600-1760443200@usteducation.org
SUMMARY:The Fast Followers Approach to Implementing Effective Technology Systems
DESCRIPTION:Course Description:  \nSmall to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes. \n  \nLearning Objectives: \nUnderstand common reasons SMBs make unwise technology investments \nApply recommendations to improve decision-making on technology investments \nApply 3 key questions to ask before making your next technology purchase \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-fast-followers-approach-to-implementing-effective-technology-systems/
LOCATION:zoom.us/j/94558535651
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Azunna25.png
ORGANIZER;CN="Azunna Anyanwu":MAILTO:azunna@theagilecio.net
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T140000
DTSTAMP:20260502T144513
CREATED:20250919T144108Z
LAST-MODIFIED:20251016T111313Z
UID:10000791-1760533200-1760536800@usteducation.org
SUMMARY:AI\, SEO\, and YouTube: A New Playbook for Events and Associations
DESCRIPTION:Course Description:  \nSearch is changing fast. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now delivering answers directly\, traditional SEO is losing its impact. The sources AI trusts most are not your website\, but platforms like Wikipedia\, Reddit\, and YouTube. \nFor associations and event professionals\, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control. \nIn this session\, we’ll explore how AI is reshaping search\, why video has become central to visibility\, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. \n  \nLearning Objectives: \nUnderstand the AI shift in search — why Google\, ChatGPT\, and other AI platforms are reducing clicks to traditional websites and what this means for SEO. \nIdentify the “Big Three” platforms AI relies on (Wikipedia\, Reddit\, YouTube) and why YouTube is the most actionable for events and associations. \nRecognize the role of video in AI visibility — how short\, structured video clips are increasingly cited in AI answers. \nDevelop a YouTube strategy for your organization — including pre-event\, during-event\, and post-event video opportunities. \nApply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/ai-seo-and-youtube-a-new-playbook-for-events-and-associations/
LOCATION:zoom.us/j/98484543839
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T130000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260502T144513
CREATED:20250926T185616Z
LAST-MODIFIED:20251017T110640Z
UID:10000793-1760619600-1760623200@usteducation.org
SUMMARY:Content: A Foundational Element of Member Value
DESCRIPTION:Course Description:  \nThis webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift\, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum. \nCheck out the other chapters in the Foundational Elements of Member Value series.\nChapter One: The New Foundation of Member Value: Content\, Experience and Revenue (aired August 21\, 2025)\nChapter Two: Content: A Foundational Element of Member Value (airing October 16\, 2025)\nChapter Three: Experience: A Foundational Element of Member Value (coming soon)\nChapter Four: Revenue: A Foundational Element of Member Value (coming soon) \n  \nLearning Objectives: \nIdentify and leverage sources of content for output that’s higher volume and better quality at a lower spend. \nDevelop a framework for what formats and topics your members and sponsors actually want. \nBuild systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/content-a-foundational-element-of-member-value/
LOCATION:zoom.us/j/99911571039
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BreannaMarcus25.png
ORGANIZER;CN="Breanna Perrelli":MAILTO:breanna.perrelli@talewinddigital.com
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