The Fast Followers Approach to Implementing Effective Technology Systems
2025-10-14 11:00 - 12:00 (America/New_York) | zoom.us/j/94558535651
Course Description:
Small to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes.

Learning Objectives:
Understand common reasons SMBs make unwise technology investments
Apply recommendations to improve decision-making on technology investments
Apply 3 key questions to ask before making your next technology purchase

To Watch this Webinar on the Media Library CLICK HERE!

AI, SEO, and YouTube: A New Playbook for Events and Associations
2025-10-15 13:00 - 14:00 | zoom.us/j/98484543839
Course Description:
Search is changing fast. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube.
For associations and event professionals, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control.
In this session, we’ll explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results.

Learning Objectives:
Understand the AI shift in search — why Google, ChatGPT, and other AI platforms are reducing clicks to traditional websites and what this means for SEO.
Identify the “Big Three” platforms AI relies on (Wikipedia, Reddit, YouTube) and why YouTube is the most actionable for events and associations.
Recognize the role of video in AI visibility — how short, structured video clips are increasingly cited in AI answers.
Develop a YouTube strategy for your organization — including pre-event, during-event, and post-event video opportunities.
Apply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery.

To Watch this Webinar on the Media Library CLICK HERE!

Content: A Foundational Element of Member Value
2025-10-16 13:00 - 14:00 | zoom.us/j/99911571039
Course Description:
This webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum.
Check out the other chapters in the Foundational Elements of Member Value series.
Chapter One: The New Foundation of Member Value: Content, Experience and Revenue (aired August 21, 2025)
Chapter Two: Content: A Foundational Element of Member Value (airing October 16, 2025)
Chapter Three: Experience: A Foundational Element of Member Value (coming soon)
Chapter Four: Revenue: A Foundational Element of Member Value (coming soon)

Learning Objectives:
Identify and leverage sources of content for output that’s higher volume and better quality at a lower spend.
Develop a framework for what formats and topics your members and sponsors actually want.
Build systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events.

To Watch this Webinar on the Media Library CLICK HERE!
