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DTSTART;TZID=America/New_York:20260429T110000
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DTSTAMP:20260410T121157
CREATED:20260227T203131Z
LAST-MODIFIED:20260227T203131Z
UID:10000884-1777460400-1777464000@usteducation.org
SUMMARY:Brand Strategy That Works: How Organizations Can Evolve Without Losing Their Identity
DESCRIPTION:Course Description:  \nAs organizations grow\, they may struggle to evolve their brand without losing clarity\, trust\, or alignment with their mission. This session explores how organizations can modernize their brand strategy in a thoughtful\, strategic way—ensuring relevance while preserving organizational identity.\n \nParticipants will learn what brand strategy really means beyond logos and visual identity\, and how to create a practical framework that supports consistency across touchpoints. Through real-world examples and applied guidance\, this session will help attendees connect brand clarity to stronger member engagement and long-term sustainability.\n  \nLearning Objectives: \nDefine the core components of an effective brand strategy.\n \nEvaluate their organization’s current brand for clarity\, consistency\, and relevance.\n \nApply practical brand guidelines to communicate consistently.\n \n 
URL:https://usteducation.org/event/brand-strategy-that-works-how-organizations-can-evolve-without-losing-their-identity-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98439233828
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Linda26.png
ORGANIZER;CN="Lidia Varesco Racoma":MAILTO:lidia@lsvdesign.com
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DTSTART;TZID=America/New_York:20260430T110000
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CREATED:20260406T180710Z
LAST-MODIFIED:20260406T180710Z
UID:10000890-1777546800-1777550400@usteducation.org
SUMMARY:Foundations of Effective Advocacy for Associations
DESCRIPTION:Course Description:  \nThis session provides association professionals with a practical foundation in public policy advocacy. Presenters will walk through the essential tools in the advocacy toolbox\, from direct lobbying and grassroots member mobilization to grasstops engagement\, coalition building\, and fly-ins\, offering actionable strategies for organizations of any size. The session also covers how to navigate Congress and federal agencies effectively\, understand compliance and ethics requirements\, and engage boards and members to build lasting organizational support for advocacy. \n  \nLearning Objectives: \nIdentify the core tools in an advocacy program\, including direct lobbying\, grassroots and grasstops strategies\, coalitions\, and fly-ins\, and understand when and how to deploy each one effectively.\n \nUnderstand how to navigate the legislative and regulatory landscape\, including Congress’s committee structure\, the federal rulemaking process\, and compliance and ethics requirements for lobbying.\n \nLearn practical strategies for mobilizing association members and leaders as effective advocates\, from grassroots campaigns and social media engagement to cultivating grasstops relationships with policymakers.\n \nRecognize the value of advocacy coalitions for amplifying your organization’s voice and stretching limited resources around shared policy priorities.
URL:https://usteducation.org/event/foundations-of-effective-advocacy-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93860999738
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Kyle26.png
ORGANIZER;CN="Kyle Hayes":MAILTO:khayes@asaecenter.org
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