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DTSTART;TZID=America/New_York:20260805T110000
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DTSTAMP:20260806T095356Z
CREATED:20260616T143045Z
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UID:10000905-1785927600-1785931200@usteducation.org
SUMMARY:The Mindset Shift: Migrating from Legacy "AMS Thinking" to AI-Ready "CRM Thinking"
DESCRIPTION:REGISTRATION IS LIMITED TO 20! \nRESERVE YOUR SPOT! \nCourse Description:  \nFor years\, associations have operated under “AMS thinking”—relying on rigid\, all-in-one Association Management Systems to manage member data in structured silos. As member expectations evolve and artificial intelligence redefines operational capabilities\, transitioning to Salesforce offers a powerful alternative. However\, success requires more than just new software. It demands a fundamental shift to “CRM thinking.” This session is designed to guide association leaders through this paradigm shift and prepare them for a successful migration in an AI-dominated landscape.\n \nWe will focus on understanding the critical architectural differences between legacy databases and a relationship-focused platform.\n \nWe will specifically analyze how “CRM thinking” unlocks native\, predictive AI capabilities (such as member churn prediction and personalized engagement paths) that are impossible to achieve within the rigid\, siloed data structures of “AMS thinking.” Additionally\, we will demystify the Salesforce ecosystem\, helping you evaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud) to meet your association’s specific operational needs.\n  \nLearning Objectives: \nContrast the operational and architectural differences between legacy “AMS thinking” and a relationship-centric\, AI-ready “CRM thinking” approach.\n \nEvaluate implementation partners and determine the right configuration of Salesforce tools (such as the Nonprofit Cloud and Einstein AI) to meet your association’s specific operational needs.\n \nFormulate a structured vetting process to select a qualified Salesforce implementation partner who understands association workflows.\n \nDesign a high-level roadmap for aligning legacy business processes with Salesforce’s flexible automation and predictive intelligence capabilities.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-mindset-shift-migrating-from-legacy-ams-thinking-to-ai-ready-crm-thinking-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92554380130
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/06/Jason25.png
ORGANIZER;CN="Jason Bailey":MAILTO:jasonb@bosma.org
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DTSTART;TZID=America/New_York:20260805T130000
DTEND;TZID=America/New_York:20260805T140000
DTSTAMP:20260806T095942Z
CREATED:20260728T162732Z
LAST-MODIFIED:20260806T095942Z
UID:10000911-1785934800-1785938400@usteducation.org
SUMMARY:How Associations Can Connect Content\, Marketing and Data to Drive Membership Engagement
DESCRIPTION:Course Description:  \nAssociation audiences have changed — but most organizational structures haven’t.\n \nFor years\, content and marketing have operated separately\, often divided between audience trust and performance goals. Meanwhile\, today’s members are researching\, learning\, and making decisions across a fragmented\, non-linear journey shaped by digital channels\, peer networks\, events\, and AI.\n \nAs a result\, associations are producing more content than ever\, but often struggling to create meaningful engagement\, reach new audiences\, and connect efforts across teams.\n \nThis session explores a new model for association engagement — one where content\, marketing\, and data work together as a connected system rather than disconnected functions.\n \nAttendees will learn how to better align content strategy with audience behavior\, reduce duplication across channels\, and create more intentional member experiences that build trust and drive action. Through real-world examples and practical frameworks\, the session will demonstrate how associations can shift from siloed communications to a more connected ecosystem designed for modern audience engagement.\n \nThe session will also explore how AI and association technology platforms can support smarter content planning\, personalization\, measurement\, and cross-channel coordination.\n \nParticipants will leave with actionable ideas to improve internal alignment\, strengthen audience engagement\, and make content work harder across the organization.\n  \nLearning Objectives: \nIdentify how siloed content and marketing structures create friction across the member journey.\n \nExplain how AI\, zero-click behavior\, and fragmented discovery are reshaping audience engagement.\n \nApply a connected content framework that aligns content\, marketing\, and data around shared goals.\n \nEvaluate practical ways to operationalize a more integrated engagement strategy within their organization.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/how-associations-can-connect-content-marketing-and-data-to-drive-membership-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92241356257
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/JoeSusan26.png
ORGANIZER;CN="Joe Stella":MAILTO:jstella@backpocketagency.com
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