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DTSTART;TZID=America/New_York:20230802T110000
DTEND;TZID=America/New_York:20230802T120000
DTSTAMP:20260405T111305
CREATED:20230525T091104Z
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UID:10000432-1690974000-1690977600@usteducation.org
SUMMARY:B189: Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach
DESCRIPTION:COURSE DESCRIPTION: \n“Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach” is a deep dive into the transformative power of content in shaping the trajectory of associations. This session will uncover the inherent potential of a strategic\, content-first approach to marketing\, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples\, case studies\, and expert insights\, we will explore the role of compelling\, resonant content in fostering member engagement\, bolstering growth\, and enhancing the overall impact of your association. \n  \nLEARNING OBJECTIVES: \n\n– Uncover the secret of using strategic content to attract\, engage\, and retain association members\, reinforcing their connection to your organization.\n– Learn how to curate and create compelling content that resonates with your audience\, sparking dialogue and fostering a sense of community.\n– Grasp the importance of integrating a content-led approach into your overall marketing strategy\, driving results and enabling your association to thrive in an ever-evolving digital landscape.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b189-shifting-paradigms-driving-association-growth-through-a-content-led-marketing-approach/
LOCATION:https://zoom.us/j/98927390340
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Bill-1-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230817T110000
DTEND;TZID=America/New_York:20230817T120000
DTSTAMP:20260405T111305
CREATED:20230608T192318Z
LAST-MODIFIED:20231002T140622Z
UID:10000443-1692270000-1692273600@usteducation.org
SUMMARY:B193: LinkedIn Newsletters: Boost Your Engagement with This B2B Powerful Tool
DESCRIPTION:COURSE DESCRIPTION: \nThe LinkedIn Newsletter feature is a powerful tool for business and personal branding\, fostering thought leadership\, and boosting audience engagement. \nJoin us for our upcoming webinar\, “LinkedIn Newsletters: Boost Your Engagement with This B2B Powerful Tool\,” perfect for professionals\, business owners\, and content creators aiming to maximize their LinkedIn presence. \n  \nLEARNING OBJECTIVES: \nKey Takeaways: \n\n– Understanding LinkedIn Newsletters’ functionality and benefits.\n– Tips for creating resonating content.\n– Strategies to grow your subscriber base and engagement.\n– Case studies of successful LinkedIn Newsletters.\n\nDiscover how LinkedIn Newsletters can amplify your professional voice\, deepen audience relationships\, and enhance your content strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b193-linkedin-newsletters-boost-your-engagement-with-this-b2b-powerful-tool/
LOCATION:https://zoom.us/j/94178042916
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Jon-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230830T130000
DTEND;TZID=America/New_York:20230830T140000
DTSTAMP:20260405T111305
CREATED:20230714T185117Z
LAST-MODIFIED:20231005T205551Z
UID:10000459-1693400400-1693404000@usteducation.org
SUMMARY:B197:  Part 1/3 What to do Before the Conference. Let's Recoup Your Investment.
DESCRIPTION:COURSE DESCRIPTION: \nEnsure your conference investment pays off. Hear from our conference experts with a detailed plan. \n  \nLEARNING OBJECTIVES: \n\n\n\n\nThrough this session\, we will explore: \n\nEstablishing sales and marketing clear goals\n\nCreating an account plan to maximize your team’s reach\n\n\nBuilding attention and enthusiasm before the event\n\nLearn to leverage Social Media for the most impact\nHow to pre-book meetings with your top prospects\nLeveraging invaluable networking and growth opportunities\n\n\nCrafting strategies that ensure you recoup your expense\n\n  \n\n\n\n\n\n\n\n\nElevate your conference game and optimize your investment.\n\n\n\n\n  \nPart 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \nCourse Description: Whether it’s your first conference or your fiftieth\, discover how to seize every moment\, foster meaningful connections\, and elevate your on-the-ground experience. \n\n\n\n\nHear from the experts: \n\nLearn how to supercharge your conference journey the moment you step in.\nDive deep into tactics and strategies that help you make the most of every opportunity.\n\nHow to leverage Social Media for the most impact\n\n\nDiscovering how to network effectively\nHow to stand out in the crowd\n\nWhy speaker opportunities can amplify your presence\nHow to transform attendees to become influencers on your behalf\n\n\n\n\n\n\n\nRegister for Part 2 \n  \nPart 3: The Conference is Over. It’s Time for Thoughtful Follow-Up. \nCourse Description: The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement. \nWe’ll guide you through: \n\nCrafting meaningful follow-ups\nDiscuss new found connections with sales and marketing\nConverting short and long-term opportunities into tangible outcomes\nSet a roadmap for sustained relationship-building\nDeploy multi-touch account-based follow-up strategies\n\nRegister for Part 3 \n  \nIn case you missed it: \nVisit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment. \nVisit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \n 
URL:https://usteducation.org/event/b197-driving-sales-with-account-based-strategies-before-during-after-conferences-part-1-3-create-winning-conference-strategies-with-account-based-tactics/
LOCATION:https://zoom.us/j/93187900483
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Part-1-3.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230831T130000
DTEND;TZID=America/New_York:20230831T140000
DTSTAMP:20260405T111305
CREATED:20230131T223700Z
LAST-MODIFIED:20240531T195410Z
UID:10000328-1693486800-1693490400@usteducation.org
SUMMARY:B158: What You Don't Know About Payments
DESCRIPTION:COURSE DESCRIPTION: \nCredit card processing or Merchant Services is widely used by businesses and nonprofit organizations.  One can hardly image today going through life without being able to purchase goods and services without using a credit card.   In spite of its ubiquitousness in commerce\, there are a lot of things that organizations are not being told about credit card processing (aka Merchant Services).  If you know some important things that you are NOT being told today by your service provider (or in the general media)\, you would have greater opportunities for data security\, cost savings\, and process improvements (i.e.\, eliminating manual processes). \n  \nLEARNING OBJECTIVES: \n\n– Learn about 4 important payment trends which emerged from the pandemic and are here to stay.\n– Learn two key changes you should make with your payment and credit card collection practices.\n– Understand Credit card fees — what you are NOT being told and why that is costing your organization money.\n– Learn alternatives to credit card collections — the ecosystem that supports Visa/MasterCard and AMEX definitely don’t want you to know this.\n– Learn PCI compliance and security issues — why are you not aware of this.\n– Learn how to do an RFP for Merchant Services — an outline that you can use today.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b158-what-you-dont-know-about-payments/
LOCATION:https://zoom.us/j/98464506494
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Julie-.png
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