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SUMMARY:Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 2 of 2)
DESCRIPTION:COURSE DESCRIPTION: \nWant to elevate your leadership skills in 2024? Before you start\, forget the conventional wisdom of learning only from those who lead—sometimes\, the most valuable insights come from those who are led.  \nJoin us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization\, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.  \nPart 1: Unveiling the Unsung Wisdom \nIn our first session\, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical\, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews\, burdensome surveys\, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey. \nPart 2: Lessons in a Case Study of Learning \nDive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study\, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day. \nBy the end of this series\, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners. \n  \nLEARNING OBJECTIVES: \n\nExplore eight characteristics of effective leadership distilled from an example with education professionals. \nIdentify the transferable elements within this wisdom\, that can enhance leadership effectiveness across diverse contexts. \nDraw inspiration from the examples\, showcasing how leaders can glean invaluable lessons from those they lead.\nCraft a personalized strategy to initiate and sustain a process of learning from your team.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b211-elevating-your-leadership-a-call-to-learn-from-your-teams-wisdom-part-2-of-2/
LOCATION:https://zoom.us/j/96742308010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Ryan23.png
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DTSTART;TZID=America/New_York:20240313T110000
DTEND;TZID=America/New_York:20240313T120000
DTSTAMP:20260411T152619
CREATED:20240105T193729Z
LAST-MODIFIED:20240429T225137Z
UID:10000519-1710327600-1710331200@usteducation.org
SUMMARY:Top 8 Insider Cybersecurity Threats and How to Stop Them
DESCRIPTION:COURSE DESCRIPTION: \nIn the webinar\, we delve into the critical topic of insider threats—a menace that often eludes conventional IT security tools. Discover how these threats can compromise your organization’s sensitive data and operations\, understand why traditional security measures fall short in detecting these threats\, and more importantly\, learn effective strategies to mitigate them. \n  \nLEARNING OBJECTIVES: \n\nLearn the top 8 Insider Threats Often Missed by IT Security Tools\nLearn 5 Ways to Prevent Internal Cybersecurity Gaps\nLearn the role of Advanced Threat Detection Systems\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b207-top-8-insider-cybersecurity-threats-and-how-to-stop-them/
LOCATION:https://zoom.us/j/99137748708
CATEGORIES:B2B/B2G,B2B/B2G IT,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Stacey24.png
ORGANIZER;CN="Stacey Campbell":MAILTO:staceyc@expressinfo.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T130000
DTEND;TZID=America/New_York:20240313T140000
DTSTAMP:20260411T152619
CREATED:20240212T233039Z
LAST-MODIFIED:20240429T230110Z
UID:10000546-1710334800-1710338400@usteducation.org
SUMMARY:Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
DESCRIPTION:COURSE DESCRIPTION: \nThis session promises a no-nonsense\, actionable guide to overhauling your social ad strategies for Meta\, Google\, LinkedIn\, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales\, ensuring your business stands out in the crowded digital landscape. \n  \nLEARNING OBJECTIVES: \n\nUnderstanding Audience Psychology: Crafting Messages That Resonate\nLearn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation\, the creation of persona-driven content\, and how to tailor messages that speak directly to the needs and desires of your audience\, thereby increasing the likelihood of conversion.\n\n\n\nCreative Optimization: Designing Ads That Catch Eyes and Drive Action\nDiscover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology\, imagery\, and call-to-action buttons effectively across various social platforms\, ensuring your ads stand out in a sea of content.\n\n\n\n\nData-Driven Decisions: Leveraging Analytics for Continuous Improvement\nDive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing\, tracking conversion metrics\, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b214-your-ads-suck-the-transformation-playbook-for-skyrocketing-conversions/
LOCATION:https://zoom.us/j/98407117588
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T130000
DTEND;TZID=America/New_York:20240321T140000
DTSTAMP:20260411T152619
CREATED:20240105T211807Z
LAST-MODIFIED:20240429T233547Z
UID:10000528-1711026000-1711029600@usteducation.org
SUMMARY:7 Tips for Marketing to Millennials
DESCRIPTION:COURSE DESCRIPTION: \nStudies show that Millennials are now the largest B2B tech buyer group\, making 59% of B2B buyers\, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? \nDuring this session\, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. \n  \nLEARNING OBJECTIVES: \n\nDig into research about the evolution of B2B buying committees\nGain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience\nLearn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b210-7-tips-for-marketing-to-millennials/
LOCATION:https://zoom.us/j/94018626424
CATEGORIES:B2B/B2G,Marketing
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Sam24.png
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